Steven Pope

Steven Pope

About

Detail

Founder
United States

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • MAG School
    Professor
    MAG School
    Apr 2022 - Current (4 years 7 months)
    MAG School has served 10,000 students to learn how to sell on Amazon. 10k students have purchased a course to get a certificate in SEO, PPC, Design, and Catalog management. Amazon FBA.
  • My Amazon Guy
    Founder
    My Amazon Guy
    Apr 2010 - Current (16 years 7 months)
    I help brands fight for growth on Amazon.
    Grew agency from scratch to 20-mil annual gross and managing over 1.4-billion in sales on Amazon (1/20 transactions on Amazon goes through my agency)
  • My Agency Guy
    CEO
    My Agency Guy
    Sep 2023 - Dec 2024 (1 year 4 months)
    Free case study on how I made a 20-million dollar agency by visiting MyGuy.Agency
    We help agencies learn how to start cold outbound programs and generate leads with a scalable sales process that worked for us.
  • My Walmart Guy
    CEO
    My Walmart Guy
    Jan 2018 - Dec 2024 (7 years)
    Official partner of Walmart to help Sellers grow their brands on Walmart.com.

    Walmart Seller Central experts.
  • A
    Amazon FBA Owner
    Age of Sage
    Sep 2017 - Mar 2024 (6 years 7 months)
    I grew a 7 figure Amazon seller account with multiple brands in the following categories:
    Soap 🧼 and Beauty
    Home Goods
    Tumblers
    Sage Smudge Sticks
    Gift boxes
    Wine glasses 🍷
    Holsters
    Clothing

    I sold the account to focus on My Amazon Guy. While my initial goal was to make a brand for each of my kids I amassed a warehouse that cost 27k a month, and over invested into manufacturing in the USA. So to get back to my marketing educator roots I made the difficult decision to exit this business.

    Separate from this I opened an additional Amazon account that instead of doing Private Label on I am a silent investor with a partner who is purchasing from distributors. The account in its
  • Progressive Lighting Inc
    Director of Marketplaces
    Progressive Lighting Inc
    Aug 2016 - Apr 2018 (1 year 9 months)
    Increased marketplace sales by 400%. Built team of 4.

    -Launched Seller Fulfilled Prime
    -Launched Channel Advisor
    -Optimized Brand data increasing sales & Solved automation issues
    -Launched eBay
    -Launched Walmart.com
    -Launched Newegg
    -Launched Jet
    -Expanded Houzz 400%
  • F
    Co-Founder
    Fine Occasion
    Jan 2016 - Mar 2018 (2 years 3 months)
    Grew to 500k annual sales and sold to my partner.

    Visited China to learn how to source product and took it all the way to the consumer.
  • APMEX Inc
    Digital Marketing Manager - Acquisition
    APMEX Inc
    Aug 2015 - Aug 2016 (1 year 1 month)
    Built 4 person Acquisition team from scratch. Led effort at the #1 Specialty Retailer (Internet Retailer ranking) to improve SEO, SEM, Programmatic Display, Shopping Engines, Affiliates, and all things acquisition through driving traffic and generating new to file customers under CPA targets. Managed large paid media budget with the goal of reducing costs and expanding coverage within Cost Per Acquisition targets.

    Results:
    -Grew SEO channel share by 300% - 10 million additional visits to site. (See graph)
    -Built 4 person team from scratch.
    -Improved tracking & reporting, segmenting spend by strategy.
    -Launched CMS and new education center to house 1,000 pages of content.
  • Moxie Publicis Groupe
    Ecommerce Solutions Consultant
    Moxie Publicis Groupe
    May 2014 - Aug 2015 (1 year 4 months)
    Provided eCommerce solutions for a large telecom company:
    -Launched a redesigned mobile application that has more than 50-million downloads, improving it's iOS rating by 2 stars! Oversaw requirements and UX design, and worked closely with client to improve the eCommerce capabilities of the platform to increase transactions and engagement.
    -Redesigned website including transactional flows to decrease abandonment, and cut down on customer call-ins to the call center.
    -Increased use of personalization, consistency of technologies - their use and appearance - across eCommerce platforms.
    -Managed UX/Business Analysts to achieve project goals.Passed off requirements to IT teams to develop and worked in sync with hundreds of p
  • Nisbets
    Ecommerce Manager - North America
    Nisbets
    Nov 2013 - May 2014 (7 months)
    Ecommerce Manager for North America working closely with a global team. While this was a failed startup, I accomplished a lot in a short time period.

    -Led efforts to clean up data, drastically improving feeds, improving performances on marketplaces, affiliates, and comparison shopping engines. Remapped hundreds of attributes on thousands of products.

    Launched Multiple New Customer Acquisition Initiatives Including Multiple Marketplaces:
    -Sears marketplace.
    -Fulfillment by Amazon.
    -eBay marketplace.
    -Rakuten marketplace.
    -Price Falls marketplace
    -Launched new affiliate program through Commission Junction.
    -Developed SEO plan generating 100 pages of content a month.

    Improved
  • Ulla Popken USA
    Ecommerce Marketing Manager
    Ulla Popken USA
    Apr 2013 - Nov 2013 (8 months)
    Managed small team and oversaw strategic decisions behind the website, search engine optimization, social media, email, and digital marketing. I managed a myriad of vendors for PPC, SEO, press releases, affiliates, shopping portals, Amazon, Sears, and emails.

    Accomplishments include:
    --Reducing website page load times from 5 seconds to 1.5 seconds.
    --Generated keyword discovery report through Conductor Search Light to create SEO framework.
    --Created new promotional offers which A/B testing validated major lifts, such as BOGO 50% beating 25% off by thousands of dollars and increasing average order values.
    --Launched first company press release in 10 years, and built press release framework which doubled the
  • StraighterLine
    Marketing Manager
    StraighterLine
    May 2012 - Jan 2013 (9 months)
    During my work at eCommerce based startup StraighterLine I was dubbed the "creative guy." I have a strength for coming up with new ideas and solutions to all sorts of problems. I found myself using creativity to solve analytical problems daily.

    Managed:
    -Affiliates
    -PPC and banner advertising
    -Beta advertising of Facebook/Twitter
    -SEO, content management, and blog
    -Emails and newsletters
    -Landing pages, offers, promotions

    I have drastically increased our social media presence by raising Facebook "likes" 34x over from 700 to 24000+, increased YouTube view channel count from 50,000 to nearly 300,000, and increased Twitter followers from 400 to 3,000+. I initiated advertising campaigns on so
  • KIDK
    Reporter
    KIDK
    Jan 2009 - Jan 2011 (2 years 1 month)
    Investigative reporting, 1,000+ Stories

    Accomplishments:
    -Improved public health awareness by discovering a house filled with hundreds of rodents being covered up by the City of Rexburg
    -Charges dropped against activist due to in-depth reporting on Jefferson County Sheriff's vendetta
    -Helped the City of Ashton get railroad company to make repairs at critical junction
    -Exclusive domestic cat attack story aired by CNN, 100,000+ website views.

    A collection of work: http://www.youtube.com/watch?v=ljxGZw0LATE
  • KSL TV
    Intern
    KSL TV
    May 2008 - Aug 2008 (4 months)
    Assisted with Breaking News and Investigations. Highlight of my internship was raising awareness for kid safety in Utah. My investigation was the lead story for the 10pm newscast http://www.ksl.com/?nid=148&sid=3775214 and a couple years later legislation was passed banning leaving kids unattended in hot cars. http://btfy.me/bky6qv
  • S
    Master Chess Instructor
    Steven Popes Chess Lessons
    Jan 2000 - Jan 2009 (9 years 1 month)
    • Taught at over 50 elementary schools in Utah (class sizes 20-30)
    • Taught over 150 private students, helped many participate in tournaments
    • Team lead with Schoolhouse Chess through various after school programs. Over handfuls of other instructors.
    • Helped create curriculum at School House Chess including the incorporation of story telling into the learning of chess rules and dynamics.
Education verified_user 0% verified
  • W
    Woods Cross High School
    Woods Cross High School
  • Western Governors University
    MBA, Business Administration
    Western Governors University
    Jan 2011 - Jan 2012 (1 year 1 month)
  • Weber State University
    BS in Communication, Emphasis in Electronic Media
    Weber State University
    Jan 2005 - Jan 2008 (3 years 1 month)
    I competed in 10 debate tournaments a year across the country. I even beat Harvard's B-team at the 2nd biggest national tournament of the year.
Projects (professional or personal) verified_user 0% verified
  • I
    Improved Facebook Presence 24,000+ likes
    Raised Facebook "likes" for company page from 700 to 24,000+. Drastic increase in engagement, ROI, and brand awareness.
  • L
    Launched New StraighterLine Website
    Successfully launched new website. The entire organization worked together to make this happen. I delivered ideas on site implementation and presentation. QA'd from marketing perspective to make sure e-commerce works. Instigated improved social media integration. Solved a myriad of problems faced by launching new website including bugs related to system failures and content switch over. Used Jira to log ticket items and track fixes.
Publications verified_user 0% verified
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