Programmatic Media Buyer
St. Jude Children's Research Hospital - ALSAC
May 2022 - Sep 2022 (5 months)
- Through my collaboration with the programmatic team and the utilization of those DSPs, I was able to successfully manage budgets totaling over $900,000.
- Evaluated proposals, tracked key performance indicators, and developed plans to boost ALSAC's monthly donations.
- Collaborated with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns.