Eddie Difiore

Eddie Difiore

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VP - US Sales, Advanced Sterilization PR
Ohio, United States

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Jobs verified_user 0% verified
  • Fortive
    VP - US Sales, Advanced Sterilization Products & Censis Technologies
    Fortive
    May 2026 - Current (4 months)
    Lead the ASP and Censis sales organizations within the Infection Prevention Group (IPG), responsible for driving growth, developing talent, setting commercial strategy, and building a high-performance, customer-focused culture. Partner across the organization to execute a unified IPG go-to-market strategy, strengthen customer relationships, expand market share, and deliver sustainable business results across healthcare systems.
  • Fortive
    Director of US Sales - Censis Technologies
    Fortive
    Aug 2025 - May 2026 (10 months)
    Led the North American sales organization responsible for driving the adoption, utilization, and growth of CensiTrac, the leading Surgical Instrument Tracking platform, across healthcare systems throughout the United States and Canada. Responsible for setting commercial strategy, developing high-performing sales leaders and teams, and partnering with health system executives, sterile processing, perioperative, supply chain, and IT leaders to improve operational efficiency, compliance, patient safety, and financial outcomes. Focused on accelerating new customer acquisition, expanding enterprise relationships, increasing platform utilization, and delivering sustainable growth through a customer-first approach, operational excellence, and cr
  • Vitrolife Group
    Vice President of Sales & Key Accounts
    Vitrolife Group
    Jan 2025 - Aug 2025 (8 months)
    As Area Vice President of Sales and Key Accounts, I led U.S. and Canada commercial teams across genetic services and medical device product lines, with a focus on driving revenue growth in both academic hospital systems and privately-owned IVF clinics. I championed a high-performance, accountability-driven culture centered on top-line success and cross-functional collaboration. Recognizing the importance of strategic customer alignment, I developed and launched a Key Accounts program designed to deepen C-suite engagement and enable enterprise-level solution selling. To elevate overall commercial performance, I spearheaded a Commercial Excellence initiative that delivered measurable improvements across sales effectiveness, operational eff
  • Stryker
    Director of Sales - ENT
    Stryker
    Feb 2022 - Aug 2024 (2 years 7 months)
    As the leader of the Eastern US ENT sales team, I set the strategic direction for sales initiatives, fostered talent development, and drove customer engagement to execute both short-term and long-term business strategies. I played a pivotal role in the integration of the Entellus acquisition into Stryker ENT, working cross-functionally to implement organizational capabilities that accelerated sales, integrated sales talent, and expanded market share across the region. I led several key internal initiatives, including the creation of the ENT Regional Manager Development Program and the Sales Rep Onboarding process, while also introducing advanced data and analytics tools now utilized across the company. I played an instrumental role in the
  • Stryker
    Director of Sales - CMF
    Stryker
    Jan 2018 - Feb 2022 (4 years 2 months)
    Led the Central US sales team and was responsible for all sales, operational, financial, and personnel decisions. Successfully established a solid team culture and hired/developed/promoted multiple members from the Central Area sales and sales leadership team. Built and executed a short-term growth plan and long-term strategic vision for the area, focusing highly on DE&I initiatives, including creating a diverse RM team. Lead integration for company acquisition on the sales vertical. Was responsible for six direct report regional managers and a rollup of sixty-two sales representatives/associate sales representatives.
  • Stryker
    Regional Sales Manager - CMF
    Stryker
    Jan 2014 - Dec 2017 (4 years)
    Managed OH, MI, WV, and WI for the CMF division and was responsible for nine territories. Successfully budgeted regional P&L statement, monitored all operation and financial metrics, and hired, trained, and promoted numerous team members. Also negotiated all major hospital and IDN contracts for the region. Achieved quota 4/4 years and won multiple performance and leadership awards
  • Stryker
    Executive Sales Representative - CMF
    Stryker
    Jan 2008 - Dec 2013 (6 years)
  • Stryker
    Associate Sales Representative
    Stryker
    Aug 2007 - Dec 2007 (5 months)
Education verified_user 0% verified
  • Kent State University
    Kent State University
    Kent State University
  • St Edward High School
    High School Diploma
    St Edward High School
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