Bobbi Steward

CEO & Co-Founder

Revyse

Jan 2023 - Current (3 years 6 months)

Revyse’s AI-powered platform turns multifamily vendor + supplier data into more savings and less risk. All your sourcing, bids, contracts, credentials, and spend in one place. Finally.

Vice President, Head of Marketing & Customer Experience

BH

Nov 2020 - Nov 2022 (2 years 1 month)

BH is one of the largest multifamily real estate owners and operators in the nation, with over 105,000 units and 2,600 thriving employees spanning nearly 30 states. BH is consistently recognized as a “Best Workplace for Women”, “Best Workplace for Diversity” and “Best Workplace for Millennials” by Fortune Magazine. • Senior executive and head of marketing, customer experience, and corporate communications, reporting to the President + CEO. • Guided the company through a full corporate rebrand including brand strategy workshopping, visual identity design, and messaging/comms. • Championed an industry leading + award winning marketing stack revamp saving ~$XXXk in annual expenses and boosting organic traffic +35% YoY. --Awarded "202

Director of Marketing, Head of Performance Marketing

Realtorcom

May 2020 - Oct 2020 (6 months)

Promoted to head B2C + B2B performance marketing for leading real estate marketplace, matching qualified home buyers and sellers with real estate professionals in real-time. Function spans primary consumer, ancillary business lines, strategic partners, and B2B customer acquisition, leveraging display, social, search, affiliates, lead gen, digital audio, direct, and programmatic channels across web + mobile app programs. • Team launched realtor’s first marketing campaign programmatically optimized by real-time consumer lifetime value metric, adjusting for revenue values on both sides of the marketplace Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the Nationa

Director of Marketing, Online Media

Realtorcom

Feb 2020 - May 2020 (4 months)

Hired to develop growth strategy for leveraging paid marketing channels to acquire profitable marketplace leads in alliance with corp dev/partnerships group, exploring publisher opportunities across real estate, finance, and non-endemic partner categories. • Worked collaboratively across teams to increase paid media margin +200% in top consumer referral segment in first 90 days in the role Realtor.com’s shared success model keeps both consumers and agents at the heart of everything we do - leveraging proprietary data sets, applied analytics, and machine learning to instantly connect transaction-ready consumers with the right professionals and simplify the home buying and selling process.

Director of Product Management

G

Mar 2019 - Feb 2020 (1 year)

As business unit + P&L leader, defined the vision for marketing technology product line and translated into an achievable roadmap. Turned market knowledge and understanding of customers and their problems into validated and well articulated requirements. Partnered with Engineering and Data Science teams to build simple, innovative solutions. • Pragmatic Management Institute - Level III Certification (Pragmatic Certified Product Manager) • Increased consumer acquisition ROI by 20%+ with successful launch of headline product, leveraging predictive modeling to automate marketing spend across channels • Built business case to reposition company through new competitive market positioning, messaging, and GTM motions to ensure continued product-ma

Vice President of Digital Strategy

G

Apr 2017 - Mar 2019 (2 years)

Created an integrated strategy for the development and delivery of marketing technology products and services at fast growing real estate SaaS company. Represented multiple functions at the senior leadership level. Managed key relationships with partners at Google, Microsoft, Facebook and others to maximize growth. Educated internal & external stakeholders on digital strategies through presentations at quarterly SKOs, All Hands, and trade + industry events. • 45%+ YoY revenue growth in FY17 and 36% YoY revenue growth in FY18 • 1 of just 5 companies in North America shortlisted for Google Premier Partner Award • Member of G5 Leadership Team

Director of Digital Advertising

G

Nov 2015 - Apr 2017 (1 year 6 months)

• Defined the performance marketing function and org structure, and coached the team to earn functional certifications with 100% participation rate. • Earned Google Ads Premier SMB Partnership status (1 of just 33 companies in North America, and the first in our industry), Bing Ads Select SMB Partnership status, and joined the Facebook Preferred Partner program shortly thereafter. • Increased Display advertising revenue by 230% YoY, grew Social advertising revenue by 205% YoY, and increased total revenue 55% YoY (2015 - 2016). Hit 118% of target for FY16. • 2016 G5 Company Values Award Winner

Senior Analyst

G

Oct 2014 - Nov 2015 (1 year 2 months)

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that helps real estate marketers amplify their impact. With over a decade of experience throughout the U.S. and Canada, G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. The Bend, Oregon-based company was acquired by RealPage in 2021. https://www.businesswire.com/news/home/20210720006162/en/RealPage-To-Acquire-G5-Leader-in-Real-Estate-Marketing-Optimization

Co-Founder + Head of Marketing

Quiver Distribution LLC

Dec 2010 - Apr 2014 (3 years 5 months)

Co-Founder and head of marketing for Quiver, North American distributor of Skin Alive, the ultra-performance skin care line developed in New Zealand for use in extreme conditions. Products included Golfersskin Sunscreen, the #1 used sunscreen on the PGA Tour. • Launched direct-to-consumer (D2C) strategy producing over 60% of total product line revenues • Developed consumer acquisition program across social, display, and search, optimizing to positive ROI + CAC • Creative design and branding, including digital, print, trade shows, athlete sponsorships, product merchandising and packaging • B2B retail marketing and sales enablement for team of 40+ green-grass sales reps

Marketing + Ecommerce

Seabase Limited

Jan 2009 - Dec 2010 (2 years)

National brand marketing (traditional, print, digital) for Quiver Surfboards, Creatures of Leisure, C4 Waterman, Freestyle Watches, Otis Eyewear, and Boardworks Surf. Seabase New Zealand is a distributor and retailer of manufacturing materials, hardgoods, and accessories in the surfing industry. Seabase's head office is in Newquay, UK, with offices and/or warehousing in France, Spain, Portugal, New Zealand, and Australia.

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