R

Rykkei Erlich

About

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Storytelling, strategy, and content that converts. Human-led, AI-powered.
Israel
Contact Rykkei regarding: 
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Full-time jobs

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Résumé

Jobs verified_user 0% verified
  • freelance
    COPYWRITING & CONTENT SPECIALIST | FREELANCE
    freelance
    Jul 2024 - Current (2 years)
    Deliver strategic, conversion-focused content including brand messaging, website copy, SEO content, campaigns, UI/UX/ microcopy, video scripts, and transcreation. Drive measurable growth through audience-led storytelling and performance-driven messaging.
  • Kaltura
    Marketing Content Manager
    Kaltura
    Jan 2023 - Current (3 years 6 months)
  • Kaltura
    MARKETING COPY & CONTENT WRITER
    Kaltura
    Jan 2023 - Jun 2024 (1 year 6 months)
    Led copywriting efforts for company-wide rebrand, aligning messaging with updated brand strategy, products, and positioning. Owned content strategy and execution across web, blog, social, email, video, webinars, and paid campaigns, increasing engagement and brand visibility. Collaborated with Product, Sales, and HR to deliver KPI-driven messaging that improved ROI and audience reach. Optimized SEO content using analytics and audience insights to increase organic traffic and search performance.
  • Sayollo
    Senior Copywriter, Head of Content
    Sayollo
    Mar 2021 - Nov 2022 (1 year 9 months)
  • Sayollo
    SENIOR COPYWRITER & HEAD OF CONTENT
    Sayollo
    May 2020 - Dec 2022 (2 years 8 months)
    Led full rebrand and defined distinct B2B/B2C brand voices across all channels. Directed content strategy and managed a team of writers, aligning output with business goals and growth initiatives. Owned all content production including website, ad campaigns, case studies, newsletters, investor materials and more. Built and executed high-performing PPC and UA campaigns, driving measurable business growth.
  • freelance
    Copywriting & Content Creation
    freelance
    Aug 2018 - Nov 2022 (4 years 4 months)
  • Bank Leumi בנק לאומי
    Marketing Content Manager
    Bank Leumi בנק לאומי
    Nov 2014 - Jun 2018 (3 years 8 months)
  • freelance
    Copywriter & Content Specialist
    freelance
    Sep 2012 - Nov 2014 (2 years 3 months)
    Copywriting, content specialist, marketing content, web content creation, UX, Microcopy, copyediting, translation, transliteration, marketing materials, app content, user experience copywriting, creative writing, blogs, SEO, storytelling, customer journey, branding, rebranding, textual style guide creation,
  • Conduit
    Copywriter & Content Specialist
    Conduit
    Feb 2009 - Sep 2012 (3 years 8 months)
  • K
    Copywriter & Translator
    Kaleidoscope
    Jan 2007 - Dec 2009 (3 years)
Education verified_user 0% verified
  • McGill University
    BA, Creative Writing
    McGill University
  • York University
    Creative Writing
    York University
Projects (professional or personal) verified_user 0% verified
  • O
    One Wicked Word
  • C
    Copywriting & Content Creation
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