Jonathan Soffin

Jonathan Soffin

About

Detail

Chief Marketing Officer
Los Angeles, California, United States

Timeline


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Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Marqeta
    Chief Marketing Officer
    Marqeta
    Aug 2025 - Current (1 year 1 month)
  • Blackhawk Network
    VP, Head of Global Brand & Product Marketing
    Blackhawk Network
    Jul 2022 - Jul 2025 (3 years 1 month)
  • Blackhawk Network
    VP, Global Product Marketing
    Blackhawk Network
    Feb 2021 - Jun 2022 (1 year 5 months)
  • ADP
    Head of Marketing - Payments
    ADP
    Jul 2020 - Jan 2021 (7 months)
  • ADP
    Sr. Director, Marketing - Wage Payments
    ADP
    Dec 2017 - Jun 2020 (2 years 7 months)
    Head of cardholder marketing for ALINE paycard, Global Cash Card and new products.
  • Capital Group  American Funds
    Marketing Director, Institutional Retirement
    Capital Group American Funds
    Feb 2016 - Nov 2017 (1 year 10 months)
    Marketing lead for Defined Contribution – Investment Only (DCIO), including Investment Insights & $72B Target Date Fund. Developed go-to-market strategy that drove 76% increase in annual Target Date Fund sales in 2017, surpassing JP Morgan for 4th largest Target Date Fund overall and outpacing industry growth to reach record high share. Launched ProView, a new Target Date Fund comparison online tool that aligned with the Department of Labor guidelines and became #2 tool in industry within 3 months and helped secure over $300M in incremental sales.
  • GREEN DOT CORPORATION
    Senior Marketing Director - Green Dot Network & Walmart Payments
    GREEN DOT CORPORATION
    Feb 2009 - Jan 2016 (7 years)
    Marketing Director, 2012-2014 Sr. Marketing Manager, 2011-2012 Marketing Manager, 2009-2011 Marketing lead for all Green Dot Network offerings. Responsible for launching expanded financial services beyond prepaid at retailers nationwide, including credit card bill payments and bank account deposits at Walmart registers. Launched a new brand, PayPal Cash (powered by Green Dot @ The Register), that allowed cash funding at retail stores via mobile barcodes. Led the sunset and relaunch of MoneyPak product at retail stores nationwide.
  • Nestlé USA
    Senior Marketing Associate - Confections Innovation
    Nestlé USA
    Aug 2006 - Jan 2009 (2 years 6 months)
    Marketing Associate (Butterfinger) - 2006-2007 Led the Division’s initiative on healthy snacking, leveraging proprietary wafer technology to launch a lighter, less caloric version of the Division’s best-selling chocolate bars (Butterfinger, Nestlé Crunch, Baby Ruth). Developed relaunch strategy and package redesign for existing Crisp line, including planned 2009 introduction of Baby Ruth Crisp forecasted to deliver $55MM in sales.
  • Procter  Gamble
    Assistant Brand Manager - Crest Toothpaste
    Procter Gamble
    Jun 2005 - Jul 2006 (1 year 2 months)
    Launched new, larger tube Whitening Expressions at Walmart, created strategy that delivered record share for African American penetration and led business analysis.
  • General Mills
    Financial Analyst - Big G Cereal and Baking Divisions
    General Mills
    Aug 2001 - Aug 2003 (2 years 1 month)
    Led business analysis and budgeting for two of the largest divisions in General Mills. Identified $2MM in savings through reallocation of product mix and incorporating cost effective ingredients.
Education verified_user 0% verified
  • University of Michigan  Stephen M Ross School of Business
    MBA, Strategy and Marketing
    University of Michigan Stephen M Ross School of Business
    Jan 2003 - Jan 2005 (2 years 1 month)
  • Michigan State University
    B.A, Accounting
    Michigan State University
    Jan 1997 - Jan 2001 (4 years 1 month)
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