Grace Wong

Chief Brand Officer

Hanna Andersson

Jan 2024 - Current (2 years 8 months)

Vice President Global Marketing, Beats by Dre

Apple

Sep 2018 - Nov 2023 (5 years 3 months)

Responsibilities include Brand Vision work, development of long and short term marketing strategies and direction of creative and communication plans. Accountable for driving cross functional integration and brand success within a matrix organization extending to global regions and external agencies. Highlighted accomplishments - Led Brand Playbook development with emphasis on redefining brand purpose, vision and mission during 2020 brand reset and re-positioning - Brand lead on "You Love Me" brand campaign, awarded Cannes Titanium, Gold and Silver Lions and nominated for Emmy Award -Drove the two fastest selling Beats product introductions ever - Beats Studio Buds and Beats Fit Pro -Helped Beats achieve highest year 1 sell through in bra

Vice President, Marketing for Asia Pacific + Global Strategy, Beats by Dre

Apple

Dec 2016 - Sep 2019 (2 years 10 months)

Head of marketing for the Asia Pacific region and senior member of the Global Executive Leadership Team. Sought after given successful track record in high growth situations. Responsible for development of business direction by country with particular emphasis on Greater China and Japan. Highly skilled in building high functioning teams that are also cohesive. Lead concept development and implementation of first geocentric brand campaigns. Highlighted Accomplishments - Led APAC to surpass EMEA as brand’s second biggest region in the world - Grew APAC regional sales 30+%, with every country exhibiting positive growth - Introduced first campaign for Japan that not only reversed Japan's negative sales trend but propelled a strong sale

Vice President, Global Marketing for Gap brands

Gap Inc

Oct 2014 - Dec 2015 (1 year 3 months)

Key leader of the Gap Global Marketing team. Re-joined Global team at the request of newly appointed CEO and Global President to help define the Brand Vision and Mission, together with the core Leadership team. Responsible for developing the long-term Brand platform as well as delivering seasonal asset needs for all sub-brands that are used worldwide. Highly skilled leader in strategic integrated communications planning, responsible for setting brand communications strategies that are leveraged globally. Gap brand currently has 1,700 company operated and franchise retail locations around the world and has expanded its online presence to approximately 70 countries. Highlighted Accomplishments • Lead Creative, Marketing Comms, Media, Digi

Vice President, Head of Marketing for Greater China

Gap Inc

Sep 2009 - Sep 2014 (5 years 1 month)

Responsible for establishing and developing a strong Marketing capability in Greater China, the main focus of company's International growth. Responsible for development and execution of Marketing strategies for multiple brands in the People's Republic of China, Hong Kong and Taiwan. Strategies include brand launches, expansion and steady state situations within multiple geographies. Directly launched Gap (all sub-brands), Gap Outlet and Old Navy. All aspects of internal and external touchpoints including creative global alignment and/or local creative development, media, digital/social media, consumer PR, windows and in-store. Highlighted Accomplishments: Launched Gap, Gap Outlet and Old Navy in Mainland China. Launched Gap in Hon

Senior Director, Brand Communications

Gap Inc

Oct 2004 - Sep 2009 (5 years)

Key member of core Marketing task force for Gap brand charged with development of long term and annual marketing strategies and annual communication plans, including development of annual Marketing budget. Worked with Finance, Consumer Insights and Corporate Analytics in Marketing Effectiveness development. Developed launch media plans for Forth & Towne and Piperlime. Lead and managed agency reviews for both Gap Inc. and Gap brand.

Director, North America Media

Gap Inc

Sep 1999 - Oct 2004 (5 years 2 months)

Responsible for annual media plan development including media specific objectives, strategies and tactics, delivering against the overall marketing strategy. Responsible for management of internal media team as well as all external media agencies.

VP Account Director

Carat

Apr 1999 - Sep 1999 (6 months)

Accounts worked on: Pfizer, Inc.

A

Vice President, Assistant Media Director

Ammirati Puris Lintas

Jun 1998 - Mar 1999 (10 months)

Accounts worked on: Johnson & Johnson, McNeil Pharmaceuticals

D

Assistant Media Director

DMBB

Apr 1994 - Mar 1999 (5 years)

Accounts worked on: Proctor & Gamble, Kraft Foods, Corning Consumer Products, Coca-Cola USA

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