Muhammad Yaseen
About
Detail
Digital Marketing Manager | Social Medial Marketing Manager | E Commerce | Graphic Designer | Programmatic Marketing | CRM | Market Research and Analysi
Dubai, United Arab Emirates
Résumé
Jobs
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Digital Marketing and Website ManagerMy BreechesMar 2026 - Current (6 months)- FounderProtecROIMay 2025 - Current (1 year 4 months)
- Digital Marketing and E-Commerce ManagerAreej Al Noor General Trading LLCOct 2024 - Feb 2026 (1 year 5 months)
- Digital Marketing ManagerTamrah Media AgencyOct 2023 - Jan 2026 (2 years 4 months)Lead end-to-end digital marketing, e-commerce, and growth initiatives for global and luxury brands including KITH, COTY, BYD, Couture Hair Pro, Jose Eber Beauty, Forever for Love Diamonds and DXB Acoustic, delivering measurable ROI and scalable market impact across GCC, EU and US markets
- Internet Marketing ManagerLux Motors DXBSep 2023 - Oct 2024 (1 year 2 months)
- LDigital Marketing ManagerLUX MOTORS LUXURY CAR RENTALSep 2023 - Sep 2024 (1 year 1 month)In this in-house role, I spearheaded our digital advertising across Google, Meta, and TikTok, prioritizing audience connection and meaningful engagement. Acomplishments: Digital Sales Growth: Successfully developed digital marketing strategies that resulted in a remarkable 10x increase in sales. and 50x increase in daily inquiries. Optimized PPC Campaigns: Managed PPC campaigns across Google and Meta, reducing cost-per-acquisition (CPA) by 70% while maximizing ad effectiveness. Boosted Brand Awareness: Launched targeted brand awareness campaigns that expanded our reach by 300%, significantly enhancing brand recognition. as well as retargeting of the recent interactions which ipositively contributed to organisational sales target. Improved S
- FDigital Marketing and Social Media ManagerFALAK TRAVEL AND TOURISMAug 2021 - Aug 2023 (2 years 1 month)As the Digital Marketing and Social Media Manager, I managed Meta and TikTok ads, focusing on engaging content creation through videography and photography, I crafted campaigns that resonated with our audience. I also managed the tourism team and services, helping to boost sales and enhance our brand presence as well customer satisfaction. Accomplishments: Digital Paid Marketing: Implemented targeted Meta and TikTok ad campaigns that boosted sales by 60% over a six- month period. Engaging Content Strategy: Developed and executed a comprehensive content strategy that increased audience engagement by 80% across social media platforms Successful Video Campaigns: Produced and launched high-impact paid and organic video campaigns that achieved a
- ADigital Marketing and Website AssociateABRAJ AL NAEEM TECHNICAL SERVICESJul 2020 - Jun 2021 (1 year)In this Hybrid role i have managed everything from Google Ads and social media campaigns to web design and SEO, ensuring our digital channels are engaging and effective. With a focus on data-driven insights, you optimize campaigns, craft compelling content, and keep up with trends to drive brand visibility and growth. Your role also involves collaborating with teams, managing budgets, and constantly fine-tuning strategies to make sure our marketing efforts reach the right audience and deliver results. Accomplishments: Digital Marketing: Developed and executed engaging digital marketing strategies that drove online visibility and helped the business grow. Managed Google Ads campaigns, focusing on data analysis and keyword optimization to m
- ZDigital Marketing and Website ManagerZIVICAREMar 2018 - Mar 2020 (2 years 1 month)I lead remote digital marketing strategies that enhance brand growth and engagement. Accomplishments: Website Traffic Growth: Spearheaded comprehensive SEO initiatives that achieved a 40% increase in organic traffic within six months, significantly enhancing brand visibility and attracting a broader audience. Enhanced Conversion Rates: Implemented systematic A/B testing and user experience optimizations, resulting in a 25% improvement in the website's conversion rate, effectively converting a higher percentage of visitors into customers. Successful Advertising Campaigns: Developed and executed targeted digital advertising strategies that generated a 50% increase in lead generation, substantially contributing to overall revenue growth. Enga
Education
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- Specialization, Human Resources Management/Personnel AdministrationMacquarie University
- Specialization, Business and Conflict ResolutionCopenhagen Business School
- Diploma of Education, Fashion and Fabric ConsultantAlison
- Certificate, Brand ManagementUniversity of London
- Diploma of Education, Physical FitnessAlison
- Diploma of Education, Industrial Production Technologies/TechniciansAlison
- Diploma of Education, Event ManagementOxford Home Study Center OHSC
- Certificate, Prompt Engineering ChatGPTGrowthSchool
- Diploma of Education, Hotel/Motel Administration/ManagementOxford Home Study Center OHSC
- Specialization, Human Resources Management and ServicesRutgers University
- EAssociate's degree, Civil EngineeringEmerson College of Technical Education
- Diploma of Education, Customer Service ManagementOxford Home Study Center OHSC
- Specialization, Homeland and Cyber SecurityUniversity of Colorado
- Specialization, DiplomacyUniversity of London
- Specialization, Climate Change and AdoptationYale University
- Specialization, Public HealthMichigan State University
- QHigh School Diploma, Biology/Biological SciencesQuaideAzam Public School
- Diploma of Education, Airframe Mechanics and Aircraft Maintenance Technology/TechnicianAlison
- Master of Science - MS, Information TechnologyEuropean International University Paris OfficialMar 2023 - May 2025 (2 years 3 months)
- Bachelor's degree, DEVELOPMENT SCIENCESIqra University OfficialJan 2020 - Jan 2024 (4 years 1 month)
Projects (professional or personal)
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- DDXB Acoustic – Google Ads Performance ProjectAug 2024 - Current (2 years 1 month)Led the full Google Ads setup and performance strategy for DXB Acoustic, focusing on driving qualified traffic across UAE markets. Managed keyword research, campaign structuring, audience segmentation, and PPC optimization to strengthen visibility for acoustic panels, soundproofing solutions, and interior acoustic products. Implemented conversion tracking, search and display campaigns, and continuous bid adjustments to improve cost efficiency and lead quality. Delivered a streamlined performance framework aligned with the brand’s eCommerce goals on both Amazon and Noon, while supporting overall digital growth.
- LLux Motors – Website Development ProjectDirected the end-to-end website development initiative for Lux Motors, ensuring a modern, responsive, and conversion-focused digital presence. Managed site architecture, UX flow, visual layout, and content placement to showcase the brand’s automotive services and inventory in a clear and structured format. Coordinated with designers and developers to refine functionality, optimize page speed, and integrate essential features such as lead forms, service categories, and mobile responsiveness. Delivered a user-centric website aligned with Lux Motors’ branding and business objectives.
- CCoty – Website Development ProjectOversaw the complete website development project for Coty, focusing on a streamlined structure, refined interface, and user-friendly navigation. Managed the layout, content framework, and functional requirements to ensure the site reflected the brand’s positioning in the beauty and personal care sector. Coordinated with design and technical teams to enhance responsiveness, optimize loading performance, and ensure smooth access to product and corporate information. Delivered a polished online presence that supports Coty’s digital communication and brand visibility goals.
- TThe Algorithmic Dark Arts: Exploiting Digital Marketing Systems for Competitive AdvantageApr 2023 - May 2025 (2 years 2 months)A Master’s Dissertation Submitted to the European International University