Amit Dodeja

Chief Marketing Officer

Spreetail

Aug 2024 - Current (2 years 1 month)

GM, Growth

Thrasio

Oct 2023 - Aug 2024 (11 months)

Vice President, Growth Marketing

Thrasio

Feb 2022 - Oct 2023 (1 year 9 months)

Senior Director of Growth Marketing

Thrasio

Apr 2021 - Feb 2022 (11 months)

Director of Growth Marketing

Thrasio

Oct 2020 - Mar 2021 (6 months)

COO

Confiant Inc

Mar 2019 - Oct 2020 (1 year 8 months)

SVP, Strategy

SimpleReach

Dec 2016 - Feb 2019 (2 years 3 months)

SimpleReach is the market leading content data and measurement SaaS platform. Today's top marketers use SimpleReach to unify their data and surface insights that drive business and marketing impact from content investments. Our partners include brands like Chase, Verizon, IKEA, Intel, IBM and Qualcomm, as well as publishers like NY Times, Forbes, Meredith Inc, Wall Street Journal and NBC Universal.

VP Product Strategy

SimpleReach

Apr 2014 - Nov 2016 (2 years 8 months)

Director of Product Strategy

SimpleReach

Apr 2013 - Apr 2014 (1 year 1 month)

Digital Audience Development and Analytics, TIME.com

Time Inc

Jul 2011 - Apr 2013 (1 year 10 months)

• Digital Analytics lead with the responsibility to develop and execute recommendations which guide digital strategies for all TIME digital properties including core site, mobile and tablet segments, paid channel and mobile apps. • Provide insights to the GM, managing editors, product, design, developers, producers, editorial team, social editors, business development, and sales teams on product consumption by translating vast amounts of data into actionable recommendations for site enhancements and new product launches. • Lead social media monthly and weekly meetings to guide social strategy for major TIME franchises such as Person of the Year, TIME 100 and daily social initiatives based on the analysis of social data and trends. • Define,

Chief Digital Officer (CDO)

Ambrosia For Heads

Mar 2011 - Jan 2019 (7 years 11 months)

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Director of Digital Marketing

Desi Hits Inc

Jan 2011 - Jul 2011 (7 months)

• Devised and implemented multi-platform global marketing campaigns for Universal Music Group and Sony Music priority artists such as; Lady Gaga, Britney Spears, Black Eyed Peas, Rihanna, Sean Paul, Nicole Scherzinger and Jay Sean • Reported on global campaign execution and results to the Executive team of Desi Hits!, Universal Music Group, and Sony Music • Managed an annual Digital Marketing budget of $200,000 and leveraged Social Media and SEM which lead to the following results in 24 months: - 1.3 Million Unique Visitors a month to DesiHits.com - Increased Facebook Fans by 9000% to over half a million ‘Likes’, referring traffic by 1,345% and interactions by 17,075% - Developed, optimized, and managed Google AdWords campaign accounting

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Senior Web Marketing Executive

Desi Hits Inc

Mar 2010 - May 2011 (1 year 3 months)

• Provide customer insight to Executive team and Board of Directors through analysis of web traffic. • Successfully built India's 2nd largest Facebook Fan Page within the Media Platform category. • Increased Facebook traffic by 1,345%% through increasing fans by 3,950%, increasing engagement by 14,384% % and implementing various social plug-in's in 16 months • Leveraged multiple digital platforms and increased digital revenue by 172% in April 2010. • Developed and optimized Google AdWords campaigns while managing annual budget of $180,000. • Successfully executed digital marketing campaign for KingFisher Premium generating over 15 million impressions in one month. • Increased email subscribers by 40% in 5 months, resulting in a 106% increas

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Web Marketing Executive

Desi Hits Inc

Jan 2009 - Feb 2010 (1 year 2 months)

• Analyzed and provide actionable insights for key metrics such as Social Media referring traffic, Organic Branded Keywords and Direct Visits in monthly Brand Awareness and Online Marketing Activity Reports to present to Executives. • Developed and optimized Google AdWords campaigns. • Lead, maintained and optimized social media strategies utilizing Facebook, Orkut, MySpace and Twitter. • Developed and optimized Facebook Ad Campaigns resulting an increase of 1079% in fans, an increase of 1949% in interactions, and an increase of 182% in traffic in 14 months. • Deployed applications and curated content for Social Media which led to a 160% increase in traffic in 14 months. • Managed development of two Orkut Applications from conception to imp

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Digital Marketing Intern

Desi Hits Inc

Jul 2008 - Dec 2008 (6 months)

• Constructed Podcast manual for radio talent and produces. • Built and maintained the foundation of in-house FTP server. • Created daily on-site updates to promote user interaction. • Managed Social Network updates, changes, and artist integration. • Provided weekly updates of various music charts and playlists for radio programming.

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