CRM Manager & Junior Product Owner
Kreditech Holding SSL GmbH
Jan 2016 - Aug 2017 (1 year 8 months)
∙ Planning, setup, A/B testing, optimisation, KPI reporting and documentation of omni channel CRM communications across all markets.
∙ Employing a combination of in-house-built capabilities supporting the Salesforce Marketing Cloud.
∙ Junior Product Owner of Kreditech's Internal Advertising Network, following an Agile methodology focused on incremental delivery.
∙ Elaboration of company-wide governance and operations guidelines.