Kate Reed

Kate Reed

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Chief Marketing Officer
Hopkinton, Massachusetts, United States

Timeline


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Résumé


Jobs verified_user 0% verified
  • Delinea
    Chief Marketing Officer
    Delinea
    Feb 2024 - Current (2 years 7 months)
  • Devo
    CMO, Devo
    Devo
    Jul 2022 - Feb 2024 (1 year 8 months)
  • Syniti
    CHIEF MARKETING OFFICER: Business Scaling; Agile Marketing; ROI Focus; Team Coaching/Leadership.
    Syniti
    Mar 2021 - Jul 2022 (1 year 5 months)
    My role as CMO is to scale the business. I am responsible for all aspects of marketing globally. Since joining Syniti I instilled agile marketing as a team discipline and coach members of my team to concentrate strongly on ROI as a desired outcome. I manage a 20-person global team with 8 direct reports. We achieved several milestones during the first year including: launching Syniti’s corporate narrative and brand platform, increasing share-of-voice (+8 pts), establishing an AR strategy and building an inbound demand engine.
  • IBM
    CHIEF MARKETING OFFICER: Portfolio Management; ROI Increase; Go-to-Market Plans; Product Positioning
    IBM
    Dec 2019 - Mar 2021 (1 year 4 months)
    I was promoted to manage marketing of IBM Security’s $2.5 billion product & service portfolio, during which time I managed an multimillion-dollar budget and a global, data-driven team of 200. In this role, I developed and executed marketing strategy, brand, and product positioning. I also implemented go-to-market plans. In addition, I led a first-line managers’ global council and participated on the performance team of top 50 leaders across the IBM Security organization worldwide. My focus included creating strong business impact and building
  • IBM
    VICE PRESIDENT, PERFORMANCE MARKETING: Event Design/Delivery; Thought Leadership; Digital Experience
    IBM
    Apr 2018 - Nov 2019 (1 year 8 months)
    I directed performance marketing globally for a $2 billion-plus portfolio, including campaigns and operations/analytics. During this period, I built and managed a multimillion-dollar marketing demand-generation engine, led a team of more than 75 marketers, and served on the SVP/CMO Cabinet team of the top 40 IBM global marketing leaders. My contributions in this role included positioning IBM as a leader in security by using focused awareness campaigns that supported strategic initiatives, including creation of thought leadership assets. Promoted from prior role.
  • IBM
    DIRECTOR OF PERFORMANCE MARKETING.
    IBM
    Feb 2015 - Mar 2018 (3 years 2 months)
    I directed performance marketing globally for a $2 billion-plus portfolio, including campaigns and operations/analytics. During this period, I built and managed a multimillion-dollar marketing demand-generation engine, led a team of more than 75 marketers, and served on the SVP/CMO Cabinet team of the top 40 IBM global marketing leaders. My contributions in this role included positioning IBM as a leader in security by using focused awareness campaigns that supported strategic initiatives, including creation of thought leadership assets.
  • IBM
    PROGRAM DIRECTOR, DATA MANAGEMENT: Demand-Generation Strategy; Direct Marketing; Product Marketing
    IBM
    Jul 2011 - Jan 2015 (3 years 7 months)
    I led development of worldwide demand-generation strategy, including events to drive the Big Data pipeline. Worked closely with the executive team and managed global team.
  • IBM
    MANAGER, GLOBAL EVENTS: 3rd-Party Event Strategy; Roadshows; Speaking Engagements
    IBM
    Jul 2009 - Jul 2011 (2 years 1 month)
    I organized and implemented two 100-city roadshows. Managed strategy and execution for seven IBM conferences. Interacted with major agencies on worldwide third-party event strategy.
  • IBM
    MARKETING MANAGER, MERGERS & ACQUISITIONS: Acquisition Integration; Partner with Sales
    IBM
    May 2005 - Jul 2009 (4 years 3 months)
    I contributed to successful completion of multiple acquisitions and integrations into IBM including FileNet, DataMirror, Princeton Softech & Cognos. All companies met or exceeded business case objectives.
  • Ascential Software acquired by IBM
    MARKETING PROGRAM MANAGER: Global Conferences; Quarterly Marketing Programs; Multi-channel Marketing
    Ascential Software acquired by IBM
    Jan 1999 - Jan 2005 (6 years 1 month)
    I managed two annual conferences and multiple quarterly marketing programs. Partnered cross-functionally with other teams to develop and execute multi-channel marketing programs.
Education verified_user 0% verified
  • Clark University
    Master's degree, Communication
    Clark University
    Jan 2003 - Jan 2006 (3 years 1 month)
    Masters in Communication
  • University of Massachusetts Amherst
    Bachelor of Science & Arts, History
    University of Massachusetts Amherst
    Jan 1994 - Jan 1998 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.