MelissaAnn Shackelford
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Regional Coach (CA1)
Los Angeles, Northern CA
Norco, California, United States
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Regional Coach Los Angeles / Northern CABeauty BarrageFeb 2024 - Current (2 years 9 months)Built sales strategies for assigned territory to achieve sales goals and brand targeted events
Established and developed strong relationships at store level with BA’s, Store Leadership, and territory DM's.
Weekly and monthly business recaps of territory to highlight business drivers and opportunities in the market.
Plan, communicate, and execute all in-store events and product launches.
Monitored rank and competitive performance per each luxury retailer assigned & adjust strategy to achieve performance goals. ( Sephora, Nordstrom, Ulta , Neiman Marcus, Blue Mercury)
Established strategy and sales execution across territory.
Educated and trained store staff on brand knowledge and pr- Regional Coach Pacific Northwest, Westcoast South , Westcoast NorthBeauty BarrageFeb 2023 - Mar 2024 (1 year 2 months)
- PExecutive AssistantPlanet PlexiApr 2020 - Jun 2022 (2 years 3 months)Executive assistant to the CEO. Managed his calendar, calls , daily appointments and meetings. Participated in client sourcing and project management meetings. Learned how to read CAD files and design specs to deliver notes and changes to production. Lead projects working with Luxury clients such as Ariana Grande, Disora, Clarins USA, Rivian and more.
- tAccount ExecutivetipsntrendsJul 2017 - Aug 2019 (2 years 2 months)Editorial sales and B2B placement-positioning for our clients within titles such as Vogue, InStyle,Real Simple , Elle, Allure and more. Partnered to bring to life the launch of TNT’s Los Angeles showroom creating an additional leg of revenue for clients. Planned and executed unique influencer events creating out of the box opportunities and social media exposure for our clients.
- Account CoordinatorUrban Decay CosmeticsApr 2017 - Jul 2019 (2 years 4 months)Managed field sales and events and trainings within Luxury retailers such as Sephora, Ulta , and Nordstrom.
Territory- OC, LA, SD - Makeup ArtistNBCUniversal Telemundo EnterprisesDec 2013 - Sep 2015 (1 year 10 months)Makeup artist promo campaigns local 706 union
- Makeup ArtistNBCUniversalMar 2012 - May 2014 (2 years 3 months)Makeup Artist for Channel 4 news Local 706 union
- SFreelance Makeup ArtistSmashbox StudiosFeb 2009 - Dec 2014 (5 years 11 months)Day play Pro artist for trade shows , campaign shoots , Retail Photo events and masterclasses (Nordstrom)