Jorge Hurtado

For more than 20 years, I have driven commercial strategies that took operations from modest numbers to multimillion-dollar businesses. As VP LATAM at Absolute Security, I scaled contracts from USD $520K to $19 million by working closely with partners such as HP, Dell, Lenovo, and other OEMs to maximize regional return. This journey reinforced my belief that empathetic leadership, combined with a clear vision, turns technology into a true lever for human and business growth. I also channel that approach into my project “365 Notes on the Fridge,” where I share daily reflections designed to strengthen mindset, boost optimism, and help others face challenges with determination. I’m passionate about transforming complex ideas into relatable messages that inspire action and build trust. My goal is to support more and more people on their path toward a future guided by resilience, collaboration, and continuous improvement. And I aspire to continue being a catalyst for well-being and transformation in every team and project I engage with.