D
David Chirakal
About
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Senior Vice President, Marketing Technology & Operations
Guelph, Ontario, Canada
Résumé
Jobs
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Senior Vice President, Marketing Technology & OperationsMarketbridgeApr 2026 - Current (7 months)- Vice President, Marketing Technology & OperationsMarketbridgeNov 2024 - Apr 2026 (1 year 6 months)
- Group Director, Marketing OperationsQuarry now MarketbridgeJul 2020 - Apr 2026 (5 years 10 months)
- Senior Director, Marketing Technology & OperationsQuarry now MarketbridgeJul 2017 - Jul 2020 (3 years 1 month)
- Practice Lead, Marketing AutomationQuarry now MarketbridgeNov 2013 - Jul 2017 (3 years 9 months)- Consult with clients on how to deliver engaging buyer experiences and how to best leverage marketing technology to support the people and process that will ensure successful delivery of those buyer experiences
- Collaborate with marketing leadership to develop coordinated, enterprise-wide marketing automation/technology strategy
- Identify opportunities to optimize and standardize marketing automation and marketing technology processes across the organization, including playbook and campaign ecosystem creation
- Work with clients to document and communicate best practices for leveraging marketing automation and marketing technology to achieve business goals
- Manage a team of marketing automation specialists, front-end - Marketing ConsultantCouch Associates IncMar 2013 - Nov 2013 (9 months)- Worked directly with key stakeholders within Marketing & Sales to develop strategies and tactics on how to best leverage Marketing Automation to streamline processes, improve efficiencies, solve challenges and achieve business goals
- Performed business process reviews and uncovered ways in which businesses could optimize their Sales & Marketing funnel and surpass revenue targets
- Built, tested and launched lead nurturing and lead scoring programs in marketing automation platforms such as Eloqua and Marketo
- Helped define business requirements and executed on custom integrations between Marketing Automation Platforms (Eloqua / Marketo) with CRMs ( - Group Leader, Digital MarketingPsion Now Part of Motorola SolutionsSep 2011 - Mar 2013 (1 year 7 months)Work directly with Senior Marketing Executives to develop and align digital marketing strategy with overall business and marketing objectives. Supervise and guide execution of digital marketing initiatives through team of designers, marketing specialists and agencies. Design and write copy for global sales & marketing materials and assets. Manage global webinars to create measurable and actionable leads and opportunities for sales teams.
- Senior Marketing Communications SpecialistPsion Now Part of Motorola SolutionsNov 2008 - Sep 2011 (2 years 11 months)Utilized product and brand strategy guidelines to develop web copy, design sales and marketing collateral and campaign materials, and coordinated the global digital communications to customers and partners as my role in a complete organizational rebranding effort and in the planning and execution of four global product launches. Manage all global webinars to create measurable and actionable leads and opportunities for the global sales team. Write, design, distribute, and measure performance of monthly newsletters with 45,000+ subscribers worldwide. Ensure web presence and all marketing activities adhere to consistent global brand standards. Assist in the management of all corporate web properties and presence including Facebook, Twitter, L
- Sales and Marketing Co-ordinatorResearch In MotionJan 2007 - May 2007 (5 months)Collaborated with suppliers to develop sales and marketing collateral. Proofread documents and web pages to ensure compliance with corporate and branding guidelines. Planned and implemented promotional campaigns, including trade shows and hospitality events. Adapted communications to the demands of foreign environments. Applied HTML and Adobe Photoshop skills to design co-branded customer web templates and graphics. Composed articles for monthly customer newsletter. Actively participated in the recruitment process by conducting interviews and evaluating candidates.
- Implementation and Marketing CoordinatorSlipStream Data IncJan 2006 - May 2006 (5 months)Utilized analytical, team-management, and presentation skills to redesign the sales leads process and improve the efficiency and effectiveness of the sales team in acquiring new business. Performed competitor research and presented analysis of findings to marketing and sales teams. Supervised the quality service delivery of products to customers in the North America and Asia/Pacific. Maintained company Intranet and customer web portal to ensure consistent and up-to-date communications.
- Support AnalystBank of MontrealJan 2005 - May 2005 (5 months)Provided computer service and support for bank employees. Customized computer hardware and software configuration for customers. Utilized interpersonal skills to increase customer satisfaction. Completed most work orders in the department with the highest customer satisfaction rating.
Education
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- BBA, Business - Marketing ConcentrationWilfrid Laurier UniversityJan 2003 - Jan 2008 (5 years 1 month)
- BMath, MathematicsUniversity of WaterlooJan 2003 - Jan 2008 (5 years 1 month)
Awards
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- IBest Lead Nurturing CampaignIssued by BB Marketing Awards