Adam Rosenberg
About
Detail
VP of Marketing
United States
Résumé
Jobs
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VP of MarketingBluesightOct 2025 - Current (1 year 1 month)- MemberCMO AllianceJan 2023 - Current (3 years 10 months)The Chief Marketing Officer Alliance is a collective of CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts, and other ways that form a catalyst for success and growth.
- Founding MemberThe Healthtech Marketing NetworkJan 2022 - Current (4 years 10 months)The Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other, and grow their careers.
- Senior Director of MarketingEONJan 2024 - Oct 2025 (1 year 10 months)Eon's intelligent technology uses AI to detect disease early, create efficiencies in care team follow-up, and drive better patient outcomes.
- Senior Director and Head of MarketingArrive Health formerly RxRevuJan 2022 - Jan 2023 (1 year 1 month)• Develop and execute a robust marketing strategy for Arrive Health and its software solutions
• Completed brand transition from RxRevu to Arrive Health, including: website development and launch, content/asset/logo creation, commercial messaging, naming process, PR, and more.
• Oversee demand gen tactics, including: webinars, conferences/events, outbound email campaigns, inbound lead gen support, thought leadership development and promotion, and referral campaigns.
• Oversee brand awareness tactics, including: digital advertising, social media, PR/media, website/SEO/blog, industry sponsorships, marketing email blasts, and more.
• Manage meaningful support activities, including: sales enablement via scripting and content - Director of MarketingArrive Health formerly RxRevuJan 2019 - Jan 2022 (3 years 1 month)
- Senior Product Marketing ManagerWelltok IncJan 2018 - Jan 2019 (1 year 1 month)• Produce content for sales, marketing, account management, and delivery teams within the health plan and employer markets
• Develop go-to-market, commercialization, and solution design strategies with cross-functional teams
• Drive warm lead volumes through webinars, email/landing pages, sales scripting, digital ads, videos, and content deliverables
• Manage sales training and certification process; lead annual 3-day kickoff for sales/account management teams
• Oversee key company projects, including: Welltok.com design, competitive intel research, content management tool launch (Highspot), RFP repository and response editing - Associate Director, Advertising and Marketing StrategyEABJul 2017 - Mar 2018 (9 months)• Supervise all paid advertising campaigns: create compelling ad copy and imagery, segment audiences, manage budget, and drive traffic/warm leads through AdWords, LinkedIn, Facebook, Twitter, and affiliated ad networks (76k clicks in 2017)
• Run retargeting and account-based marketing campaigns through advertising brokers (AdRoll, Terminus) to drive EAB brand awareness and viable sales conversations (12M+ impressions, 18k+ clicks, 200+ new sales leads across 2017)
• Develop SEO strategy through Moz Pro to increase organic Google ranking for select products and keywords (increased website views by 27% across 2017)
• Build relationships with industry publications and coordinate ads through their social, print, online, and email - Associate Director, Marketing & Sales OperationsEABMar 2016 - Aug 2017 (1 year 6 months)• Managed a team of marketers and sales associates; grew team from 6 to 15 employees across 2016
• Developed B2B marketing/sales strategy for four new technology solutions which hit 102% of an $18M revenue goal in 2016
• Oversaw warm lead generation via content gives, webinars, social media, and events; increased lead-to-activity conversion rate from 15% to 31% across 2016, and reached 71% warm interactions in 2017
• Oversaw key projects including: the merger of EAB’s sales, marketing, and operations teams, Salesforce integration and expansion, competitive intel research, data collection and KPI reporting, advertisement budgeting, web and email copywriting, cross-team collaboration, and department-wide training initiatives - Senior Demand Generation ManagerTHE ADVISORY BOARD COMPANYJan 2015 - Feb 2016 (1 year 2 months)• Designed and managed marketing and advertising strategies for three B2B technology suites; executed on lead generating campaigns using email, print, web, events, and social media to drive brand awareness, warm lead volume, and activities (29.2% email open rate; 64% form conversion rate; 268 warm calls, 1500+ new prospects in email lists - H2-2015)
• Partner with content, digital, and sales teams to effectively profile member stories, design content and Advisory.com pages, and uncover warm opportunities ($8.6M in warm revenue, 114% of revenue goal, 85% warm revenue across 2015)
• Served as copywriter for marketing/sales team; researched m - Senior Manager of Sales Associates & OperationsTHE ADVISORY BOARD COMPANYJan 2013 - May 2015 (2 years 5 months)• Led a team of 7-12 associates to generate new business opportunities, create strategic outreach campaigns, and manage 100+ executive onsite meetings monthly (112% of meeting goal across 2013; 97% across 2014)
• Lead gamification strategy and implementation through LevelEleven; worked with vendors to find top Salesforce add-on and saw a 430% increase in Salesforce utilization across EAB teams; 11% increase in meeting acquisition
• Broadly communicated mission, culture, and events on behalf of Healthy Life Committee, Community Impact, and Spirit of Generosity; Member of Innovation Roundtable group analyzing and operationalizing Engagement Survey Results
• Interviewed an average of 5 prospective associates per week with the a - Senior Marketing AssociateTHE ADVISORY BOARD COMPANYJul 2012 - Dec 2012 (6 months)• Utilized WebTrends Analytics to track and report on Advisory.com traffic and clickthrough rates for product pages
• Successfully recruited (142% of goal), tracked, and staffed national meetings and managed follow-up in order to create 30+ leads for multi-product revenue opportunities
• Tracked and managed incoming leads across multiple teams to efficiently triage marketing opportunities to associates - Senior Sales AssociateTHE ADVISORY BOARD COMPANYJun 2011 - Jul 2012 (1 year 2 months)• Supported director by strategically cultivating territory, developing outreach campaigns, and exceeding monthly meeting quota while coordinating aggressive follow-up, pipeline management, and revenue generation
• Appointed as Mentor, Trainer, and Campus Ambassador for over 35 new hires to develop associate skills through onboarding
• Selected by leadership team to organize and communicate associate development programs and events - Marketing InternSave the Children USJun 2009 - Aug 2010 (1 year 3 months)• Analyzed WebTrends & Google Analytics to improve website performance and increase clickthrough rates by 18%
• Developed Search Engine Optimization strategy to increase advertising efficiencies and reduce redundancies in Google AdSense platform; decreased firm expenditures on a monthly basis by over $1200
• Aggregated and wrote analysis reports to benchmark against competitor performance and website structure
Education
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- Sociology / Environmental Studies, SociologyFranklin Marshall CollegeJan 2007 - Jan 2011 (4 years 1 month)
- WWilton High SchoolWilton High SchoolJan 2003 - Jan 2007 (4 years 1 month)
Projects (professional or personal)
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