Menghan Li

Menghan Li

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VP of Growth, Product & Marketing
Redwood City, California, United States

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work
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Résumé

Jobs verified_user 0% verified
  • Jerry
    VP of Growth, Product & Marketing
    Jerry
    Oct 2024 - Current (2 years 1 month)
    Jerry is a pioneering AI-powered consumer FinTech that aims to simplify car ownership, currently serving over 5 million users.
    • Drove ~100% YoY sales growth profitably through product innovation and full-funnel marketing (Social, Search, CTV, affiliates, etc.)
    • Built 0→1: established a high-performing cross-functional team (product, marketing, analytics, creative), launched the consumer insights function, re-defined brand positioning, launched 5+ new channels
    • Scaled 1→10: led product innovation and experiments, achieving ~50% lift in conversion; developed a scalable GTM playbook, operating model, and infrastructure to achieve 2x customer acquisition within a year
  • Jerry
    Senior Director of Strategy and Operation & Chief of Staff to CEO
    Jerry
    Apr 2024 - Oct 2024 (7 months)
  • McKinsey Company
    Expert Engagement Manager, Growth & AI/ML
    McKinsey Company
    Sep 2017 - Apr 2024 (6 years 8 months)
    Analyst (9m) -> Senior Analyst (2y) -> Specialist (2y) -> Expert Engagement Manager (2y)
    • Led data-driven product and growth transformation across customer lifecycle across 5+ industries (e.g., eCommerce, media, tech, retail, teleco, banking), delivering double-digit YoY growth with 15+ cross-functional stakeholders (e.g., engineering, analytics, product, marketing, finance)
    • Led the design, launch and measurement of 100+ product and marketing tests throughout lifecycles including acquisition, onboarding, upselling/cross-selling, engagement, cumulating to ~$xB proven annual revenue
    • Advised over 20 executive-level clients on making data-driven and machine learning-powered decisions to increase revenue up to $1B
  • Amdocs
    Strategic Consultant to CIO
    Amdocs
    Jun 2017 - Aug 2017 (3 months)
    Promote innovation for corporate units
  • McKinsey Company
    Analyst Internship
    McKinsey Company
    Jun 2016 - Aug 2016 (3 months)
    Urban analytics & location strategy
  • World Bank Group MIT
    Collaborating Researcher
    World Bank Group MIT
    Apr 2016 - May 2017 (1 year 2 months)
    Opportunities and Challenges Based on Smartphone-based Travel Pattern in Dar es Salaam, Tanzania
    — Was invited to present the project at the first United Nations World Data Forum (2017) on behalf of the World Bank
  • New York City Department of Transportation
    Transportation Planning Intern
    New York City Department of Transportation
    Jun 2015 - Aug 2015 (3 months)
    Improve New York City mobility, public transit access and equity
  • MITUrban Mobility Lab
    Research Assistant
    MITUrban Mobility Lab
    Sep 2014 - May 2017 (2 years 9 months)
    • Recommended policy-marketing approaches to nudge public attitude and behaviors based on survey and economic modeling; recommended city planning by quantitatively simulating transportation and land use patterns
    • My first-authored paper won 2020 “Best Paper” award in a high-impact journal in the urban study field (JPER)
  • Vanke
    Business Analyst Intern
    Vanke
    Jul 2014 - Aug 2014 (2 months)
    Inventory management for the largest residential real estate developer in China with $212 billion revenue in 2013
  • Roland Berger Strategy Consultants
    Part Time Associate
    Roland Berger Strategy Consultants
    Mar 2014 - May 2014 (3 months)
    Cultural and Commercial Real Estate Development in Third-Tier City of China
  • SingaporeMIT Alliance for Research Technology
    Research Assistant
    SingaporeMIT Alliance for Research Technology
    Jul 2013 - Aug 2013 (2 months)
    Applying Resilient and Robust Planning to Urban Development leveraging advanced analytics
  • World Resources Institute
    Research Assistant Intern
    World Resources Institute
    Jan 2013 - Jan 2014 (1 year 1 month)
    Strategic Study on Achieving Sustainable and Livable Cities for Chinese cities
  • Turenscape Design Institute
    Urban Planner Intern
    Turenscape Design Institute
    Jul 2012 - Sep 2012 (3 months)
    Project: Open Space Planning in Kangding of Sichuan Province
Education verified_user 0% verified
  • Peking University
    Bachelor's Degree, Economics & Urban Planning (dual majors)
    Peking University
    Summa cum laude (1%)
    National Scholarship, issued by P.R China
    Excellent Thesis Award
  • KTH Royal Institute of Technology
    exchange study in Master's program, Sustainable Urban Planning and Design
    KTH Royal Institute of Technology
  • Massachusetts Institute of Technology
    Master's Degree, Civil Engineering & Urban Planning (dual majors)
    Massachusetts Institute of Technology
    Full assistantship
Awards verified_user 0% verified
  • M
    National Scholarship
    Ministry of Education PRChina
    Awarded to students with outstanding academic performance, innovative ability and leadership
  • N
    Leadership Scholarship
    National School of Development of Peking University
    Awarded to students with outstanding leadership in both academic projects and social/student work (top 1.5%)
  • S
    Second Prize in National Social Investigation Competition of Urban Planning
    Steering Committee for Urban and Rural Planning PRChina
    The competition was held nationwide among more than 100 universities, aiming to award reports that can best represent and analyze immediate problems in field of urban planning (top3%)
  • MIT
    Full Graduate Assistantship
    MIT
  • MIT Department of Urban Studies and Planning
    Career Scholarship
    MIT Department of Urban Studies and Planning
  • M
    Graduation with the highest honor
    Ministry of Education Beijing China
    Equivalent to summa cum laude, 1%
  • Peking University
    Canon Scholarship
    Peking University
    Awarded to students with excellent academic record and clear career goal (top 5%)
Publications verified_user 0% verified
  • J
    Gaining Acceptance by Informing the People? Public Knowledge, Attitudes, and Acceptance of Transportation Policies
    Journal of Planning Education and Research Sep
    We examine the connection between public knowledge and attitudes in the context of urban transportation policies. We categorize policy knowledge into received, subjective, and reasoned knowledge, and measure them empirically using a survey of Shanghai’s residents (n=1,000) on the vehicle license auction policy. We quantify the relationship between the three types of knowledge and public acceptance and its predecessors (perceived effectiveness, affordability, and equity). We find variegated impacts of knowledge on acceptance: reasoned knowledge increases acceptance but subjective knowledge decreases it, while received knowledge has no direct impact. Public information needs to emphasize societal benefits and the underlying policy rationale.
  • H
    Ma3Tycoon: a trivia game to crowdsource matatu routes in Kenya
    HESNs TechCon Nov
    Ma3Tycoon is a prototype app aiming at updating Nairobi's complex and dynamic informal transit ("matatu") system, improving navigation and accessibility of the system. The goal of the project is to crowdsource updates by tapping into the expertise of riders, drivers, and others who use the system everyday. This prototype is developed by three MIT graduate students in collaboration with ma3route, Kenya's go-to source for traffic and commuting information.

    https://www.globalinnovationexchange.org/innovations/ma3tycoon-trivia-game-crowdsource-matatu-routes-ken
  • I
    Trends of City Land Use in China Analysis Based on land-use Policy Development
    In Proceedings of the Annual National Planning Conference Nov
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