Matthew Heeb

I am a hands-on, results-oriented marketing executive with 15+ years of experience spearheading transformative strategies that optimize online presence and accelerate corporate growth. By combining high-level web strategy with deep execution across technical SEO/AIO, paid search, and conversion rate optimization (CRO), I transform complex digital ecosystems into highly efficient revenue engines for B2B/B2C SaaS, AI, and e-commerce companies. My leadership approach bridges the gap between technical execution and business outcomes. I specialize in cultivating high-performing, cross-functional website operations teams, directing large-scale project management initiatives, and deploying data-driven web analytics to turn user intent into measurable customer acquisition. Areas of Core Expertise Strategic Leadership: Digital Transformation | Cultivating High-Performing Teams | Cross-Functional Project Management Growth Marketing: Search Engine Optimization (SEO) | AI Optimization (AIO) | SEM & Content Marketing Performance & Revenue: Conversion Rate Optimization (CRO) | Web Analytics | E-commerce