Senior Director, Brand Creative
SurveyMonkey
Feb 2023 - Current (3 years 8 months)
I lead a multidisciplinary team spanning design, video, motion graphics, copywriting, and creative operations. Our mandate is to build brand creative as a strategic function — not a production service. That means being in the room early, owning the brief before the asset, and connecting creative decisions to business outcomes. We work across brand identity, campaigns, OOH, video production, web, and internal brand initiatives, partnering closely with Growth, Product Marketing, and Lifecycle to make sure the brand shows up consistently across every touchpoint.
Currently focused on building a creative performance data infrastructure — defining the metrics, establishing the tracking, and creating a reporting cadence. That foundatio