Tanya White

Chief Marketing Officer

OpenSesame

Jan 2026 - Current (8 months)

Leading global marketing strategy and execution for OpenSesame, helping organizations unlock workforce performance through learning, enablement, and skills development. Responsible for brand, demand generation, product marketing, communications, customer marketing, and go-to-market alignment. Focused on building a high-performing marketing organization that drives clarity, growth, market differentiation, and measurable business impact.

Growth & GTM Advisor

Living Security

Jul 2018 - Current (8 years 2 months)

Living Security is changing the way companies deploy cyber security knowledge across their organizations. Using immersive and gamified experiences, Living Security products are designed to motivate change and reinforce desired security behaviors, reducing risk while fostering a positive security culture for your organization. As a Growth Advisor, my role is to provide direction and advice to the CEO, CRO, and CMO, helping to create a sustainable and growth-focused go-to-market program.

Member Investor

Pipeline Angels

Mar 2018 - Current (8 years 6 months)

Pipeline Angels is changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs. With over 300 members and 50 portfolio companies, over US$5MM has been invested to date. Tanya has invested in multiple companies to date, including Living Security and Care2Rock.

Consultant, Interim CMO & Growth Advisor

Cantex Consulting

Jan 2017 - Current (9 years 8 months)

With a bias to action, I provide GTM/growth advisory and interim CMO services to B2B technology companies between $50M and $500M in revenue. My clients are typically fast-growth, venture-backed company CEOs, as well as mid-sized companies interested in embedding innovation in their cross-functional processes. Many companies have relied on me to help them including Alcon, BackBox, Bloomfire, Convey, CPA Global, LeanDNA, Learnsoft, Talentcare, OpenSesame, Velsera and Workrise. I operate under three typical models: interim CMO, fractional ongoing CMO, or growth advisor/coach. Situations I jump into include: --Missing marketing leadership (planned or otherwise) --Mid-level marketing leadership is future exec --New funding round --Upcoming t

Member Board of Directors

AudiencePlus

Apr 2024 - Oct 2025 (1 year 7 months)

AudiencePlus and TheJuice were successfully acquired in the summer of 2025. Board Advisor on behalf of investor, Elevate Ventures.

Operating Advisor

Elsewhere Partners

Dec 2021 - Dec 2024 (3 years 1 month)

Elsewhere Partners is a growth-stage investment firm that invests in Elsewhere Outliers – business software companies that are located outside of traditional venture capital hubs and have achieved substantial customer traction and revenue growth without significant outside funding. Elsewhere Partners combines transitional capital with transformational expertise to help companies achieve exit readiness on their own terms.

M&A Strategist/Corporate Development

CPA Global

Sep 2017 - Dec 2017 (4 months)

Innography was acquired by CPA Global and I provided executive leadership for the full integration of the company into the parent: from sales and marketing, through to finance and operations. Company included legal services and software supporting intellectual property teams globally.

VP Marketing, Global Demand Gen/Innography VP Sales & Marketing

CPA Global

Apr 2016 - Aug 2017 (1 year 5 months)

Lead 15+ person marketing team across APAC, EMEA & NAM for parent company, CPA Global, reporting to the CRO, implementing new programs and processes in support of the brand. Expanded responsibilities for the Innography business beyond marketing to include Enterprise sales team, managing 20+ sales and marketing pros based primarily in Austin. Took over responsibility to transition the Innography team successfully into parent company. Produced significant improvements in attainment prior to handoff.

I

VP Marketing

Innography IP Answers Business Results

May 2015 - Mar 2016 (11 months)

Development and implementation of marketing strategy and programs for SaaS-based business intelligence solution. Delivered >25% increase in core marketing metrics and helped lead Innography, an Austin Ventures portfolio company, through the acquisition process resulting in its acquisition by CPA Global in late 2015.

VP Marketing

Virtual Bridges

Oct 2013 - Jul 2014 (10 months)

Brought in to prove, or disprove, the value proposition of an Austin Ventures portfolio company delivering a Virtual Desktop Infrastructure solution to customers globally experiencing stalled growth. Identified and developed core buying personas, developed go-to-market strategy, designed an integrated marketing plan, and implemented lead generation campaigns including global communications, content management and syndication; social media and community engagement, including analysts; partner MDF, talent development and agency management. Doubled lead delivery to the sales org within first three months, expanded social media reach by over 30% within first six months and increased organic web traffic by >20%. Business was sold during a subse

Director of Marketing

Observint Technologies

Jul 2011 - Jan 2013 (1 year 7 months)

Design and implement globally integrated marketing plans - digital and online, communications, branding, advertising, demand generation, community engagement, marcom and sales enablement - for portfolio of companies in the security and surveillance hardware and software space, driving revenue in B2B environment within the tech industry, supporting an SMB business growing at >20% YOY. Introduced digital catalogues into the communications program, reducing direct mail costs and increasing customer engagement. Onboarded over 50 new products, including LG’s security products to the US, incorporated two acquisitions and launched two new brands.

Global Marketing, Segment Head

Dell

Jul 2009 - May 2011 (1 year 11 months)

Served as the head of marketing for Dell’s Higher Education vertical, leading team of 20+ individuals globally to achieve growth targets. Drove the development of global marketing plans, advertising campaign design and execution of tactics to support US$1.6 billion business for Dell, including events, social media, product development, partnerships, advertising, PR, content development and syndication, messaging and segmentation.

Global Marketing, Sales Operations & Effectiveness

Dell

Jul 2007 - Aug 2009 (2 years 2 months)

Built and led programs teams targeted at increasing revenue per head for Enterprise sales organization. Oversaw Salesforce.com implementation in key segments, delivering process changes and leveraging internal communications to drive adoption. Took LATAM adoption of SFDC from 0 to 100%.

Americas Marketing, Customer Insights & Research

Dell

Mar 2004 - Jul 2007 (3 years 5 months)

Created the vision for, and the development of, external customer surveys, communicating results to the executive team, identifying focus areas for improvement and managing project and program leaders tasked to change core processes. Positively impacted Net Promoter Score (NPS) across all lines of business with increase >10%.

Managing Consultant, Custom Development Services

Ideaca Knowledge Services

Dec 2000 - Sep 2003 (2 years 10 months)

Led a team of technology and business professionals in consulting engagements across North America, responsible for successful project engagements, team utilization, staffing, and contributing revenue in my own area of expertise: program management and business analysis.

Services Operation Manager

expressHR Services Ltd

Sep 1996 - May 1999 (2 years 9 months)

Implemented human resource solutions across the manufacturing sector, contributing to over US$35 million in revenue, with key accounts expanding by over 50% year over year. Streamlined services operations to maximize margins. As a leader to hundreds of individuals, serving customers day-in, day-out, the fundamentals of putting the customer first were ingrained.

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