Co-Founder, President and CEO
Mongoose Metrics
Sep 2007 - Mar 2015 (7 years 7 months)
Mongoose Metrics was an enterprise provider phone call tracking services. Using its patent pending technology, Mongoose connected online activities and marketing spend to phone call conversions, allowing its customers to calibrate advertising spend to maximize return.
• Organically built $15M software-based marketing technology business from inception mid-eight figure exit to strategic acquirer IfByPhone and an IRR of over 100%.
• At sale, gross margins were 90% and EBITDA was 40%
• Built a robust agency channel that accounted for 95% of our new revenue without requiring any partner compensation.
• Created the first industry integrations with analytics platforms like Google Analytics and Omniture SiteCatalyst
• Cre