S
Smriti Kataria
About
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Marketing and Growth Leader | AI | B2B SaaS | Founder
California, United States
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Head of Marketing & Strategic PartnershipsAuxoAIJan 2026 - Current (10 months)AuxoAI is an enterprise agentic AI company that builds AI systems from data foundation to deployed AI products for Fortune 500 scale clients including Western Digital, TaylorMade, Driscoll's, and Frontier Communications.
- Own the AI narrative for the company and solutions. Develop competitive positioning, differentiating company in the enterprise AI market. Lead go-to-market initiatives and sales enablement.
- Drive partner revenue and growth for the AWS and GCP ecosystem by navigating the partner ecosystem, creating partner differentiation, enablement and marketing, and building joint value accelerators for customers.
- Drive full marketing strategy across brand, product marketing, and growth for an AI software and se- Head of Marketing & Product GrowthnSpire AIMay 2024 - Jul 2025 (1 year 3 months)Building the AI Agents for the Workforce of Tomorrow. Heading Marketing, Product, & Growth to drive PMF, develop a clear, differentiated product position, and scale customers & revenues.
1. Driving Product-Segment Fit: Led product-segment fit for nSpire’s Agentic AI coaching product, and onboarded channel partner to drive customer acquisition.
2. Growth: Pivotal in converting the company from concept to a revenue generating business. Grew enterprise clients from 0 to X in 2024, bringing in 30k users, and led V2 launch significantly improving user experience for the launch of consumer offering. Owned AI-first multi-channel programs through the Awareness, Acquisition, Activation, Retention, Revenue, Referral funnel initiatives - RProduct Marketing & Growth ConsultantRenovar LLCJan 2023 - Current (3 years 10 months)Worked with HiveMinds(India's top marketing network), CodeRabbit (now Series B), an AI-powered Code Review startup, and DriveTrain (Series A FP&A player).
Marketing strategy & product growth execution oriented advisor, with an emphasis on growth in the US for AI, ML, Data & SaaS businesses. I help companies:
1. Identify the right target audience for their products, and create differentiated product narratives
2. Develop & execute GTM with the right inbound & outbound model mix
3. Find revenue growth opportunities with new partners across markets - AMarketing & Growth ConsultantAITech companiesJan 2023 - Apr 2024 (1 year 4 months)Worked with CodeRabbit (now Series A), an AI-powered Code Review startup, and DriveTrain (Series A FP&A player).
Marketing strategy & product growth execution oriented advisor, with an emphasis on growth in the US and APAC for AI, ML, Data & SaaS businesses. I help companies:
1. Identify the right target audience for their products, and create differentiated product narratives
2. Develop & execute GTM with the right inbound & outbound model mix
3. Find revenue growth opportunities with new partners across markets - Founder & CEOAYDAApr 2020 - Dec 2022 (2 years 9 months)AYDA (www.instagram.com/ayda.kids) is a D2C digital native brand of high quality, practical kids clothing. Launched the business in Jan 2021, sold it in 2022.
1. Launched premium clothing line for children from 1 to 4 years with the collection designed in France, produced with sustainable fabrics in India.
2. Grew orders to triple digits, and shipped to 30+ cities in Asia within the first year. The brand went viral in the first quarter of launch, with celebrity actor's daughter's Instagram post crossing 400k+ likes.
3. Brought in volumes by selling on Myntra (Walmart-owned), and Nykaa Fashion, the two largest prem - Vice President, Marketing & GrowthAziraMar 2019 - Mar 2020 (1 year 1 month)Near (NASDAQ: $NIR) is an AI/ML powered data platform that powers enterprise SaaS products in the US, Europe and JAPAC. Grew the business from 0 to $30Mn ARR in over 6 years from Series A to Series D.
Elevated to VP, Marketing during scale phase ($10Mn+ ARR).
1. Built the Marketing team from 0 to 15. Increased revenue through a land & expand approach with new customers, and lifecycle marketing initiatives with existing ones.
2. Led partner marketing initiatives such as events, webinars, case studies, press releases, to meet sales targets with partners such as Telstra & Cisco. Owned partner go-to-market for all enterprise & SMB partners.
3. Drove ecosystem marketing with geo-specific initiatives, participation - Marketing DirectorNearAug 2014 - Feb 2019 (4 years 7 months)Promoted to Marketing Director at Series B to lead product development, launch, and adoption across US, UK & APAC.
1. Launched & grew two enterprise-grade SaaS products: sales-led for large enterprises, and self serve for SMBs. Led product marketing initiatives - scaling customers with a clean product narrative, smart acquisition strategies, and effective sales enablement.
2. Successfully rebranded the company from AdNear to Near, significantly shifting company perception, and increasing customer base across geographies.
3. Ran growth marketing, building a sustainable demand generation engine with inbound and outbound marketing models. Delivered 360-degree ABM campaigns (paid, content, drip campaigns, events), consisten - Head of Global MarketingNearDec 2013 - Jul 2014 (8 months)Joined as the first marketing hire at Series A (Sequoia Capital)
1. Build the early marketing team and processes
2. Creatively positioned the company as a data platform, than an ad-tech company with the help of audience research, and footfall reports. - Head Of BrandairtelJun 2009 - Dec 2013 (4 years 7 months)Bharti Airtel is the largest telecom operator in India, valued at $50Bn+, with ~500Mn subscribers across 18 countries. Hand-picked to be part of the Young Leader program for select hires.
1. Head, Brand & Marcom : Launched Airtel's 3G data network in the second largest revenue circle ($100Mn+). Deployed a $5Mn budget in ATL & BTL activities, and digital initiatives to drive 3G adoption, and data revenues.
2. Product Lead: Grew the B2B postpaid business by 17% with smarter pricing, and sellers marketing to generate targeted annual revenue of $60 Mn. Managed a 60+ B2B sales team in the region.
3. Business Manager: Launched the Global Data Business for Africa, and opened new geographies in Middle East. Grew the business fr
Education
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- MBA, MarketingManagement Development Institute Gurgaon
- BE, Electronics & Electrical CommunicationsPunjab Engineering College
- MBA, MarketingManagement Development Institute
Projects (professional or personal)
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- AAirtel Hyderabad Marathon 2013Aug 2013Airtel Hyderabad Marathon is India's second largest marathon next to Mumbai Marathon, and the toughest marathon track in India. Event Head for AHM 2013 from Airtel' s end.