Jonathan Chaney

Marketing Strategy Manager

Blue Cross NC

Apr 2022 - Current (4 years 7 months)

Leads a team of talented Marketing Strategists focused on Group lines of business and Healthcare division initiatives; manages overall campaign planning and orchestration aligned to 1-3 year business planning and roadmap to help drive business outcomes, avoid customer confusion, and deliver on Blue Cross NC's purpose, values and goals. ● Lead and manage staff responsible for business needs analysis, planning, budgeting, and implementation of marketing plans. Initiatives may include; development of marketing strategies, communication plans, advertising campaigns, as well manage external vendors, budgets, production schedule and traffic workflows. ● Leverages industry experience and expertise to promote enterprise understanding of the key are

Team Leader, Creative Strategy & Digital Experience

Blue Cross NC

Jan 2019 - Apr 2022 (3 years 4 months)

Team focus: Commercial lines of business (Group Markets, Individual Under-65, Healthcare, Ancillary). Responsible for the creation of marketing deliverables in both traditional and digital channels, and for the creation of a seamless experience across digital properties, apps and tools. Directly guides the work of content creators to deliver user-centered, best-in-class creative solutions across the consumer, user, and member’s experience with the Blue Cross NC brand. ● Manages an internal team of content creators (writers, content strategists, graphic designers, visual interface designers and multimedia designers). ● Responsible for the creative development of all digital and non-digital assets including video, television, radio, email, di

Senior Copywriter

Blue Cross NC

Apr 2016 - Jan 2019 (2 years 10 months)

● Leads development of engaging content for electronic and interactive communications (e.g., email, landing pages, social media, banner ads). ● Provides technical leadership on digital marketing tools and best practices. ● Analyzes campaign data to uncover new insights and continually refine messaging. ● Supports creative needs associated with advertising, promotional collateral, sales materials, multimedia presentations, and all customer experience touch points. ● Acts as department leader for creating a unified brand message and BCBSNC voice across all communication vehicles. ● Brainstorms and collaborates with the other team leads to determine appropriate brand messaging and communication channels based on business goals. ● Sets content

S

Senior Marketing Specialist

Mar 2015 - Apr 2016 (1 year 2 months)

● Assisted in the planning, implementation and evaluation of multi-channel marketing campaigns targeting large employers and health plans (Commercial, Medicaid, Medicare)—generating leads while promoting the company and its product lines. ● Managed and monitored growth and engagement of B2B social media presence across multiple platforms—including LinkedIn, Facebook, Twitter and SlideShare. ● Led member-facing Facebook group for our pediatric obesity program—including creative design of posts, daily posting, member invitations and driving engagement. ● Developed content and assisted with design/UX of new EnvolvePeopleCare.com site. ● Implem

Contract Copywriter

Blue Cross NC

Aug 2014 - Apr 2016 (1 year 9 months)

● Author and edit a variety of healthcare materials to bolster engagement, promote the company's brand and educate members on their health/wellness.

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Owner | Digital & Creative Savant

My Fickle Muse

Aug 2013 - Current (13 years 3 months)

Talented creative professional with the technical skills to manage multi-channel communications. ● Freelance writing, design and proofing. ● B2B & B2C consulting services for: ● Social Media ● Content Strategy ● Content Marketing ● UX ● Health Literacy

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Freelance Writer

Jul 2013 - Mar 2015 (1 year 9 months)

● Research and author a wide range of marketing materials (including white papers, blog posts, case studies, sales brochures, webinars and health challenge materials). ● Author engaging content for wellness-focused activities and tools.

Freelance Writer

Privia Health

Sep 2012 - Apr 2013 (8 months)

● Created health-related content ● Assisted with user experience design of site pages

B

Freelance Editor

BankersEdge

Mar 2010 - Aug 2013 (3 years 6 months)

● Edited online course materials ● Standardized and enhanced HTML design of online course pages

C

User Experience Analyst | Senior Writer & Editor | Content Management System (CMS) Administrator

Carewise Health

Jun 2001 - Jun 2014 (13 years 1 month)

● Wire frame and design/test/maintain features for online health portal. ● Create healthcare education, worksite wellness and marketing materials: - Primary author and content manager of member-facing health portal. - Primary author of suite of wellness and disease management program materials. ● Design, execute and manage health and wellness e-mail campaigns. ● Design end-to-end communication plans (including themes, branding, marketing, deliverables, authoring and ongoing maintenance). ● Apply behavioral change strategies in clinical education and psychological methodologies in sales/marketing/web communications. ● Codify user experience for products/sites/features/functions. ● Experience with HTML; Adobe Creative Suite; MailChimp (e-mail

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Writer & Editor

Landacorp, A SHPS Company

Jun 2001 - Jun 2005 (4 years 1 month)

● Created member-facing healthcare education and marketing materials ● Designed health-related newsletters and promotional materials

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Jonathan Chaney

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Behavioral traits