Lisa Loftus

Director, Marketing & Communications

PeopleScout

May 2022 - Current (4 years 3 months)

Senior Marketing and Communications Manager

PeopleScout

Sep 2021 - May 2022 (9 months)

Marketing Project Manager

Snagajob

Feb 2020 - Sep 2021 (1 year 8 months)

Project Manage cross-company initiatives including marketing campaigns, website enhancements and new email platform implementation Develop content across a variety of channels including email, social media, paid digital ads and blogs for both B2C and B2B audiences Manage intake of all brand/creative requests, assessing scope, creating timelines and assigning work to the creative team Develop and implement new processes to increase effectiveness and productivity of the marketing team and improve collaboration efforts with stakeholders

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Senior Marketing Project Manager

Blucora

Oct 2018 - Feb 2020 (1 year 5 months)

Serve as main focal point for all marketing shared services requests; manage the development of marketing collateral across a variety of mediums including print, email, digital, social and web Oversee project intake, assign projects to team members based on specialty and capacity; manage team workload and priorities; general project schedule oversight Build and maintain stakeholder relationships, meeting and exceeding their expectations by suggesting messaging and creative solutions to meet their marketing objectives Implemented new department-wide project management tool, including system configuration, project intake and management workflow development, employee communications and training, and regular system maintenance

Client Services Director

Converge Digital Marketing

May 2018 - Oct 2018 (6 months)

Serve as the main point of contact for all assigned top-tier clients, and manage all deliverables, holding team members accountable to project scope and deadlines. Manage and develop a highly focused, inspired, and engaged staff and create a culture to motivate, empower and retain talent. Build, maintain, and expand relationships with clients and leverage key partnerships with new and existing vendors. Research the marketplace and competitor offerings, while understanding key business drivers, client organizational cultures and client needs. Provide guidance and insight and share best practices in project management and client relationship management with other members of the team.

Digital Account Manager

Converge Consulting Digital Marketing

Oct 2017 - May 2018 (8 months)

Develop and execute digital marketing strategies for online lead-generation campaigns Serve as main point of contact for assigned client accounts, managing cross-functional teams and ensuring all deliverables are executed on time and within scope and budget Regularly monitor and track campaign performance, reporting on key KPIs such as impressions, conversions, cost per click, cost per lead, etc to the client on at least a monthly basis Make data-driven suggestions to optimize campaign performance

Senior Communications Specialist

Rockwell Collins

Aug 2013 - Oct 2017 (4 years 3 months)

Manage all Enterprise communication and training initiatives in the areas of ethics and legal compliance; develop and implement annual communication and training plan and budget Work closely with leadership and subject matter experts to identify communication and training needs and develop solutions to address key risk areas, changes in law or policy, and/or drive a culture of ethics and compliance Collaborate with peers and leaders across the company to meet OGC communication and training objectives while also supporting the strategic goals of the Enterprise Recommend and implement innovative approaches to OGC communications to ensure maximum reach and impact of ethics and compliance messages Draft and edit senior leadership communicat

Marketing Manager

Pearson

Jul 2012 - Aug 2013 (1 year 2 months)

Develop and manage marketing communication plans including print, email and online media to promote books published across several topic areas Create and manage online marketing and social media strategy including efforts to drive traffic and sales, content creation, graphic design, and maintenance of our website Share monthly comprehensive web reports with upper management measuring the effectiveness of our efforts to drive traffic and sales from our website and social channels Establish and maintain relationships with authors and manage communications with all key stakeholders and media outlets Provide graphic design support for marketing efforts across print and web media

Creative Services Project Manager

Pearson Education

Oct 2010 - Jul 2012 (1 year 10 months)

Work with internal clients across Pearson in their marketing and creative efforts Manage multiple projects simultaneously with varying schedules, scope and project teams from strategy and concept through production and delivery Create project plans and monitor project progress for changes in schedule, scope, and costs, maintaining communication with all stakeholders Collaborate with marketing and creative team to provide the solution that best meets the needs of our clients Manage client relationships and maintain high levels of client satisfaction by managing expectations and communicating proactively

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Account Manager - Dealer Marketing Programs

AdTrack Corporation

Nov 2009 - Dec 2010 (1 year 2 months)

Manage multi-channel marketing programs utilizing email, direct mail, online marketing and traditional media Maintain extensive dealer database and conduct comprehensive program tracking and data analysis Develop strategic initiatives for program enhancement and client growth Manage multiple projects simultaneously

Direct Marketing Manager

Stamats

Feb 2006 - Nov 2009 (3 years 10 months)

Manage the creation and implementation of multi-channel direct marketing programs from the proposal stage to the final results analysis Understand the fundamental elements of direct marketing and interactive media and their applications to the higher education market Create and maintain professional relationships with all clients and vendors Manage current client work load as well as lay the groundwork for future student search initiatives in an effort to retain clients from one year to the next Work with client executives to identify opportunities to extend client base

Customer Relations Specialist

Big Brothers Big Sisters of America

May 2005 - Dec 2005 (8 months)

Maintained relationships between the organization and donors, volunteers and participating families Increased program participation through regular communication with the local community and media. Provided those who inquired about the organization with necessary program information Entered pertinent data into the company database Assisted in the planning of annual Bowl for Kids Sake Event

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