Jasmeen Hayer

Head of Creative Strategy

Friday Solved

Oct 2025 - Current (10 months)

Steering the creative direction at Friday Solved to make sure every idea, message, and piece of content doesn’t just sound good - it sells. I work with founders, marketers, and sales leaders to sharpen how they talk about what they do, why it matters, and why people should care. My focus: building creative strategies that fuel sales transformation and help teams grow sustainably. What that looks like in practice: Positioning & Messaging: Turning complex solutions into simple, compelling stories that win attention and drive conversions. Content Systems: Designing scalable, high-impact content strategies that establish authority and support long-term sales engines. Brand & Marketing: Elevating both our clients’ brands and our own, making

Senior Creative Strategist

Friday Solved

Mar 2025 - Oct 2025 (8 months)

Driving sales transformation by crafting compelling value propositions and developing strategic content to establish industry authority. I also contribute to the brand and marketing efforts of Friday Solved, a sales consultancy dedicated to building sustainable sales engines. As Creative Strategist, I play a pivotal role in this mission by: Crafting Compelling Value Propositions: Translating complex solutions into clear, persuasive messages that resonate with target audiences, driving sales conversions. Developing Strategic Content: Overseeing the creation of high-impact content that positions our clients as industry authorities and fuels their sales funnels. Driving Brand and Marketing Initiatives: Contributing to the development and i

Psychology Content Strategist/ Designer

Kalda The LGBTQIA mental wellbeing app

Jan 2025 - Mar 2025 (3 months)

Crafting engaging, evidence-based therapeutic video content on LGBTQIA+ mental health for Kalda, a digital wellbeing app. I collaborate with Clinical Psychologists to translate complex psychological concepts into accessible and actionable scripts that empower and educate the community. My role involves developing and writing these scripts, ensuring they are culturally sensitive, trauma-informed, and aligned with Kalda's brand voice and clinical standards. Ultimately, I'm contributing to the creation of a safe and affirming digital space where LGBTQIA+ individuals can access mental health support and resources.

Psychology Content Strategist

Kalda The LGBTQIA mental wellbeing app

Jan 2025 - Mar 2025 (3 months)

Crafting engaging, evidence-based therapeutic video content on LGBTQIA+ mental health for Kalda, a digital wellbeing app. I collaborate with Clinical Psychologists to translate complex psychological concepts into accessible and actionable scripts that empower and educate the community. My role involves developing and writing these scripts, ensuring they are culturally sensitive, trauma-informed, and aligned with Kalda's brand voice and clinical standards. Ultimately, I'm contributing to the creation of a safe and affirming digital space where LGBTQIA+ individuals can access mental health support and resources.

Freelance Creative Producer

Push Group

Aug 2024 - Oct 2024 (3 months)

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Executive Creative Director

Autonomi Labs

Jul 2024 - Aug 2024 (2 months)

Brand Strategy and Identity: Spearheaded the development of a comprehensive brand strategy for a new US-based healthcare recruitment agency. This included defining the brand's mission, vision, values, and target audience. Created a unique brand identity kit that encompassed the brand's logo, typography, colour palette, and visual guidelines. Website Design and Development: Overseen the design and development of the agency's website, ensuring it effectively communicated the brand's message and met the needs of both job seekers and hiring organisations. Created a user-friendly and visually appealing website. Agency Launch: Led the successful launch of the new healthcare recruitment agency, coordinating all aspects of the launch process, inc

Senior Creative Producer (Head of Creative)

Push Group

Oct 2023 - Aug 2024 (11 months)

As the head of the creative department at PUSH Group, I spearheaded the development of the creative department and implemented a consultancy framework, leveraging my expertise to guide the existing team towards innovative strategies. My primary focus is on integrating AI seamlessly into our creative processes, elevating our performance marketing initiatives to new heights. Strategic Leadership: Leading and overseeing a diverse team of creatives, ensuring effective collaboration and timely delivery of projects. Client Consultation: Delivering expert consultancy to clients, facilitating comprehensive 8-hour creative strategy workshops aimed at offering insights and education on the fundamentals of successful creative performance and platfor

Chief Marketing Officer

Samrai Properties Group

Jul 2023 - Mar 2025 (1 year 9 months)

GUIDE Luxury Real Estate Partnered with Forbes Crafted and executed a transformative branding strategy that propelled immediate results, driving a notable increase in new property listings within the inaugural week of launch, while pioneering novel solutions at the forefront of real estate marketing. Strategic Branding Execution: Crafted and executed a transformative branding strategy, leading to an immediate surge in new property listings during the launch week. Industry Trend Tracking: Remain informed abreast of real estate market trends, pioneering innovative solutions to maintain a competitive edge in the industry. Data-Driven Optimization: Tracked KPIs, conducted competitive analyses, and utilised data-driven insights to refine str

Creative Director

Samrai Properties Group

Jul 2023 - Mar 2025 (1 year 9 months)

GUIDE Luxury Real Estate Partnered with Forbes Crafted and executed a transformative branding strategy that propelled immediate results, driving a notable increase in new property listings within the inaugural week of launch, while pioneering novel solutions at the forefront of real estate marketing. Strategic Branding Execution: Crafted and executed a transformative branding strategy, leading to an immediate surge in new property listings during the launch week. Industry Trend Tracking: Remain informed abreast of real estate market trends, pioneering innovative solutions to maintain a competitive edge in the industry. Data-Driven Optimization: Tracked KPIs, conducted competitive analyses, and utilised data-driven insights to refine str

Global Web and Motion Graphic Designer

FDM Group

Aug 2022 - Jun 2023 (11 months)

Led global creative teams in developing high-impact visual content across web, graphic design, and motion graphics. Optimized creative workflows for Meta platforms, driving significant performance improvements through data-driven insights. Crafted engaging content for Instagram, LinkedIn, TikTok, and YouTube to boost brand visibility. Leveraged design expertise to create impactful assets across B2C and B2B channels. Mastered industry-leading software to produce exceptional visual content. Collaborated closely with creative teams to deliver on-brand storytelling. Demonstrated strong project management skills to ensure successful project delivery and exceed client expectations.

Social Media Content Strategist & Graphic Designer

FDM Group

Mar 2022 - Aug 2022 (6 months)

Created visually compelling and user-centric web and graphic designs. Leveraged HTML, CSS, and JavaScript to develop responsive, interactive digital experiences. Collaborated closely with cross-functional teams to deliver on-brand designs aligned with project objectives. Proficient in wireframing, prototyping, and usability testing to optimize user experience. Ensured seamless integration of design assets across various platforms, maintaining brand consistency and driving engagement. Demonstrated strong project management skills, delivering high-quality designs within deadlines.

Graphic and Web Designer

School Of Bop

Nov 2021 - Jan 2022 (3 months)

Developed a comprehensive visual identity in collaboration with Nike and Native Instruments, encompassing logo design, color palette, and typography. Ensured brand consistency across all marketing materials, including print and digital assets. Collaborated closely with event organizers to create visually compelling designs aligned with event objectives. Conducted thorough market research to develop a distinctive brand identity. Leveraged design software to produce high-quality graphics and maintain brand guidelines. Built a user-friendly website showcasing the event's visual identity and key information.

Creative Artworker

Breaking Atoms

Nov 2021 - Jan 2022 (3 months)

Created visually compelling artwork that aligned with each podcast episode's theme and tone. Collaborated closely with the podcast team to develop designs that reflected the show's brand identity. Optimised artwork for various platforms and maintained a consistent visual style across all marketing materials.

Illustrator

Adobe

Sep 2021 - Oct 2021 (2 months)

ADOBE: RESIDENCY Demonstrated a strong ability to adapt to emerging technologies and leverage them to push creative boundaries, fostering innovation and experimentation. Showcased the project progress and outcomes through various channels, including social media, blog posts, and public presentations, to share insights and inspire fellow artists and designers.

Genius Admin (Technical Support Lead)

Apple

Jul 2021 - Feb 2022 (8 months)

As a Genius Admin, we provide insightful advice and friendly, hands-on technical support to our customers throughout the different stages of the repair process. We quickly diagnose product issues on the spot, clearly explaining situations with patience and compassion. Throughout the process, we fulfil Apple’s dedication to customer service with style, speed, and skill. We also earn the trust of customers and co-workers alike by offering mentorship, knowledge, and even tips and training. We collaborate with the Operations team to manage and track service repair inventory and remain highly aware of inventory levels. Orchestrated multiple activities simultaneously to accomplish the goal and delegate clearly and comfortably to all team members

Training & Project Management Lead (D&I Focus)

Apple

Sep 2020 - Apr 2021 (8 months)

Led team operations and fostered a customer-centric culture. Provided strategic guidance, coaching, and development to team members, driving employee engagement and performance. Optimised store operations through effective staffing, scheduling, and resource allocation. Ensured adherence to company policies and safety standards. Actively contributed to a positive and inclusive work environment.

Founder & Creative Director

DigitalCLR

May 2020 - May 2021 (1 year 1 month)

$10

Apple Specialist and Visual Merchandiser

Apple

Jul 2018 - Jul 2021 (3 years 1 month)

As a Specialist, we’re highly skilled at uncovering customers’ needs, then following through with enlightening solutions. Not only are we the first person customers meet when they enter the store, we’re also the person who guides them — advising, selling and even setting up their new products. We perform other roles within the store too, whether it’s maintaining visual merchandising or assisting team members. Always curious, we stay on top of news about products and initiatives, ready to apply our learning in customer interactions. Highly skilled at uncovering customers' needs and providing enlightening solutions. First point of contact for customers when they enter the store. Guided customers throughout their shopping journey, offering

In store Visual Merchandiser

Tommy Hilfiger

Aug 2016 - Jul 2018 (2 years)

Utilised extensive knowledge of PVH's company values, vision, and principles to enhance the consumer experience and align with the team's focus on visual excellence. In-store POS Management: Ensure that the in-store point of sale materials are up-to-date and accurately reflect ongoing promotions and campaigns. CTP Monthly Launch: Coordinate and execute the launch of the CTP (Corporate Training Program) on a monthly basis. Commercial Walks: Conduct weekly commercial walks with the store team to identify areas for improvement and optimise sales opportunities. Visual Merchandiser for Gigi Hadid x Tommy Hilfiger 2018 collection in Bluewater Responsible for redressing windows and refreshing the store layout on a regular basis, to meet weekl

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