Sam Goodwin

I’m a marketing leader with 12+ years of experience scaling performance across agency and in-house environments, managing $1B+ in profitable media investment across financial services, insurance, health, privacy, and consumer lead generation.My work sits at the intersection of media strategy, measurement, operating discipline, and AI-enabled marketing operations. At Launch Potato, I lead paid marketing across multiple brands and competitive verticals, partnering with analytics, finance, product, creative, and business leaders to connect media investment directly to revenue, margin, and LTV.I’m focused on building the infrastructure behind scalable growth: forecasting, experimentation, reporting automation, performance diagnostics, team development, and decision frameworks that help lean teams operate with enterprise-level precision.Known for:→ Scaling profitable paid media programs→ Managing $1B+ in media investment→ Building systems tied to revenue, margin, and LTV→ Translating complex data into executive action→ Applying AI to marketing workflows and decision-making→ Leading high-performing, commercially minded teamsAlways interested in connecting with leaders building modern growth, paid media, and AI-enabled marketing organizations.