Shiri Friedman

Vice President Marketing

Metabase

Apr 2026 - Current (5 months)

Head of Marketing

Ditto

May 2025 - Mar 2026 (11 months)

Built and managed a marketing team of 4 (hired two, inherited two) that hummed... -Increased enterprise pipeline 10x in first 3 quarters -Grew inbound leads 4x; conversation rate to SAL increased to 22% -Launched Meta & reddit channels; doubled LinkedIn followers and increased website traffic 145%

Head of Demand Generation

Hex

Jun 2023 - May 2025 (2 years)

Generated pipeline and revenue for Hex's industry leading data analytics tools. -Doubled pipeline and number of opportunities two years in a row; increased enterprise opportunities at a faster rate (3x) over the same period -Grew marketing-sourced new ARR 9x over 8 quarters

Head of Partner, Field & Customer Marketing

Hightouch

Jan 2023 - Apr 2023 (4 months)

Led a small (but mighty!) team responsible for lead acquisition and pipeline generation via: -Partner marketing: co-branded content and activities with complementary vendors in the modern data stack and martech space and boutique consulting firms -Field marketing: Generate thousands of leads and accelerate millions in pipeline through industry conference and regional, intimate events -Customer voice: share customer experiences and success stories with the world via case studies, speaking opportunities and community engagement

Head of Partner Marketing

Hightouch

Mar 2022 - Jan 2023 (11 months)

Drive new logo acquisition through partnerships: -Product Marketing: distill combined value propositions and communicate via collateral & programs -Growth Marketing: build demand gen campaigns and initiatives that bring partnerships to new audiences -Sales Enablement: enable sellers to convey value and collaborate on joint opportunities -PR/Comms: Leverage paid / owned / earned media opportunities to evangelize the partnerships -Field Marketing: Deliver targeted pipeline coverage via partner-sourced and partner-influenced opps -RevOps: Institutionalize tools and processes to capture deal reg and partner referrals

Sr. Director, Marketing

OutSystems

May 2019 - Mar 2022 (2 years 11 months)

Lead strategic initiatives and programs through hockey-stick growth, including: -Initial marketing lead for AWS alliance, owning marketing KPIs (budget & pipeline) -GSI co-marketing including sell-to, -through and -with motions -Field Marketing leadership in AMER, including LatAm launch and ABM programs -Product marketer for Channel: communicating who / what / why externally to prospective partners and internally to stakeholders.

Senior Director, Partner Marketing

OutSystems

Nov 2016 - May 2019 (2 years 7 months)

Design, execute and continually evaluate partner marketing program. Lead global partner marketing program that generates millions in revenue annually. Responsibilities include: -attract new partners to the program by representing the OutSystems Partner ecosystem and program benefits to the world. -enable 250+ current partners to build world-class OutSystems app dev practices -arm partners with marketing toolkits, resources and guidelines that extend OutSystems brand into new verticals and geographies -champion our best partners and share their unique skills and expertise with 100s of thousands of OutSystems customers, prospects and developers

Executive, Sales & Marketing

Various

May 2016 - Nov 2016 (7 months)

Short-term sales & marketing projects for 3 clients, including: -developing corporate marketing plan -building brand book / style guide (with design contractors) -supporting channel sales programs via sales & marketing enablement -collaborating with executive team on product development options and execution -managing key partner relationships -defining and tracking marketing metrics

Chief Revenue Officer

Rhiza A Nielsen Company

Feb 2015 - Apr 2016 (1 year 3 months)

ACQUIRED BY NIELSEN. Responsible for Sales, Marketing and Customer Success, delivering revenue growth, user adoption, customer satisfaction and brand awareness.

Director, Marketing

Rhiza A Nielsen Company

Aug 2014 - Feb 2015 (7 months)

Oversaw all facets of marketing including: -pipeline creation -brand visuals -PR -product marketing -field & event marketing -corporate communications -lead generation -content marketing

Director, Technology Partnerships

Brightcove

Jan 2013 - Aug 2014 (1 year 8 months)

IPO FEBRUARY 2012 I held two distinct roles: Product Marketing for Gallery and Tech Partner Management for digital marketing software partners. I led Product Marketing efforts for Gallery, Brightcove's first product for digital marketers. https://www.brightcove.com/en/gallery Responsibilities for global launch (May 2014) included: -Product name and art -Pricing -Competitive position -Packaging -Promotion at launch -Sales enablement -Internal sales resources -External collateral I also managed an ecosystem of 200+ partners for Brightcove's Video Cloud, Gallery and Zencoder products, focusing specifically on digital marketing solutions for Fortune 500 & mid-market companies. In this capacity I was was responsible for: -Generating qual

Senior Manager, Technology Partnerships

Brightcove

Jan 2010 - Jan 2013 (3 years 1 month)

-Manage 100+ partners and their API, SDK or BEML integration into the Brightcove platform -Introduce partners to appropriate accounts, generating $150k+ in revenue for partners and increasing customer satisfaction & retention rates for Brightcove -Create and co-market CMS partnerships, identifying new customers and generating new revenues for Brightcove

C

Strategy & Finance

CHT Media A Boston Globe Acquisition Company

Mar 2009 - Oct 2009 (8 months)

Member of the local team that attempted to buy the Boston Globe in 2009. I engaged in all facets of M&A: valuation, modeling, financing, fund raising, investor presenting, business plan writing, strategizing, negotiating and more.

Product Manager- Summer Intern

The Hartford

May 2008 - Aug 2008 (4 months)

Maximized profitability of auto insurance product in Nebraska. -Supported field salespeople by tracking and responding to threats from competitors. -Conducted product sales forecasting -Made product pricing recommendations to Personal Lines senior management team.

M

Business Analyst

MATI Lev HaGali

Oct 2006 - Jun 2007 (9 months)

Guided entrepreneurs in business planning and market strategizing, resulting in the launch of three small businesses and the creation of seven new jobs in northern Israel. Analyzed primary and secondary research, conducted market assessments and provided actionable recommendations to the small businesses.

Team Lead, Editorial Sales

Getty Images

Jan 2006 - Aug 2006 (8 months)

Managed team of 7 Account Executives with $8million in annual revenue; hired staff, created forum to share successful sales strategies and motivated team members to meet monthly quotas.

Account Executive

Getty Images

Oct 2002 - Jan 2006 (3 years 4 months)

Built and managed client base of 160 periodicals by selling individual images and subscription services to newspapers across the east coast. Outperformed monthly sales target for 28 straight months averaging 118% of target. Grew subscription clients 500% to 59 newspapers representing nine million daily readers. Increased revenue 81% from $969,810 to $1,750,650 in one year.

Sales & Service Consultant

Getty Images

Sep 2001 - Sep 2002 (1 year 1 month)

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