Scripps Innovation Challenge 2015
Jan 2015 - Mar 2015 (3 months)
Our mission is to help individuals create their political identity by providing an unbiased platform to inform voters and engage them in the political sphere. Our team is offering a multi-faceted communication strategy grounded in our core message of engagement through empowerment. This strategy incorporates three aspects: the #Givea2016 campaign, an online and mobile application called Voice, and student outreach. By first engaging students in the brand and thus the product, we intend to provide them with opportunities to learn and discuss relevant social and political issues and civically engage them through interactive media. Our social media campaign encourages education, awareness, and action for students. We plan to accomplish this by