Tracy Rahman
About
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Vice President, Marketing
United States
Résumé
Jobs
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Vice President, MarketingKiraApr 2026 - Current (5 months)Kira provides a transparent, end-to-end platform designed to empower educators across the globe with the foundational skills needed to thrive in an AI-literate world- Head of Growth MarketingPostscriptJan 2024 - Jan 2025 (1 year 1 month)Led growth marketing team to drive direct net-new business pipeline, across digital, field, partner marketing & marketing operations.
- Head of Global Growth MarketingUberallJan 2022 - Jan 2024 (2 years 1 month)As our marketing team evolved, I took on a broader role to oversee the global growth function, at first encompassing demand generation & field across Americas & EMEA and later on, adding digital, customer and partner marketing. Managed a global team of 10 FTEs.
- Senior Director of Demand Generation, AmericasUberallJan 2020 - Jan 2022 (2 years 1 month)Post-acquisition of Momentfeed where I had led the demand generation & BDR functions, I joined the global marketing team at Uberall and took on the role as head of demand generation for Americas region. In this role, I partnered with our marketing, BDR and sales team to generate over 80% of new business pipeline on a quarterly basis. Recruited and managed a team of 5 FTEs.
- Director, Integrated & Growth MarketingEllie MaeJan 2017 - Jan 2020 (3 years 1 month)Post-acquisition of Velocify by Ellie Mae, my role was expanded to include ownership of integrated demand generation strategy & execution for multiple product lines across Velocify and Ellie Mae, with specific focus on enterprise new business sales support. During my tenure, Ellie Mae was acquired by PE firm Thoma Bravo and subsquently, sold to Intercontinental Exchange.
- Director, Demand GenerationEllie MaeJan 2016 - Jan 2017 (1 year 1 month)Velocify solutions help transform the sales process through automation. We help your reps connect with prospects, simplifying every day tasks, so they can focus on what they do best - closing deals. Prior to the acquisition of Velocify by Ellie Mae, I served as the head of demand generation, managing a team focused on lead generation, account-based marketing and marketing operations. In partnership with our broader marketing team, we sourced 85% of new business sales pipeline on average every quarter.
- Director, Customer MarketingeMarketerJan 2014 - Jan 2015 (1 year 1 month)Built, measured and optimized enterprise go-to-market strategy to drive revenue via demand generation, focused on upsell and retention, for research SaaS platform which provides marketers with insight on digital marketing, media and commerce. Impacted 27% of global revenue through marketing tactics within first two quarters at the company.
- Head of Global MarketingTHE RED FLAG GROUPJan 2014Representation on management team as interim direct report to the CEO with ownership of global budget, leading a team of 4 FTEs and overseeing acquisition, product, and event marketing activity across the Americas, EMEA, APAC.
- Marketing Manager, North AmericaTHE RED FLAG GROUPJan 2013 - Jan 2014 (1 year 1 month)Led marketing strategy for the region for The Red Flag Group, which helps companies develop and maintain an efficient and effective compliance program in emerging markets through customized and integrated SaaS and advisory solutions that mitigate risk and add value to businesses. Transformed campaign and lead process through implementation of marketing automation software Marketo, delivering significant increase in campaign performance and lead database growth. Recipient of two Leadership Awards within first year of working at the company.
- Marketing Manager, AmericasWilliams LeaJan 2007 - Jan 2011 (4 years 1 month)Managed marketing strategy, branding, external and internal communication for the region at a global business process outsourcing firm which provides people, process and software solutions to increase operational efficiency for the world's most respected businesses and distinguished brands, primarily in the financial services, legal, healthcare and corporate sectors. Led regional marketing campaigns, launched new website and developed intranet in partnership with technology team.
Education
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- Bachelor of Science in Business Administration, MarketingVillanova University
Projects (professional or personal)
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