Myra El-Bayoumi

CMO

Deepgram

Jun 2026 - Current (3 months)

Collective Member

Baukunst

Jan 2024 - Current (2 years 8 months)

Baukunst is a collective of creative technologists advancing the art of building at the frontiers of technology and design. Collective members are a select group of top practitioners in their field, invited to advise founders in the portfolio, support company building, and promote collaborative learning across the collective.

Member

Chief

Jan 2024 - Dec 2024 (1 year)

VP, Brand & Corporate Marketing

Redis

Sep 2023 - Jun 2026 (2 years 10 months)

Senior Director, Brand Strategy

Microsoft

Jun 2020 - May 2023 (3 years)

The Microsoft Brand Studio has two primary responsibilities: to create and deploy the foundational Microsoft brand elements company-wide and to consult with other parts of Microsoft when a new product, service, or offering is being developed to ensure its alignment with the Microsoft brand. As the head of the Microsoft brand strategy team, I am responsible for overall Brand Studio leadership alongside the head of the creative team and the GM of brand, managing a $10MM annual budget and a team of 20 to 40. My team consists of three verticals: strategy, experience, and operations.

Head Of Strategy

Character

Sep 2018 - Jun 2020 (1 year 10 months)

As Character's Head of Strategy, I built and led the brand strategy and verbal identity practices across the agency’s two offices in San Francisco and New York, expanding Character’s breadth of services and partnering with early stage founders and tech giants alike. https://character.co/

Strategy Director

Landor

Jul 2017 - Sep 2018 (1 year 3 months)

Senior Strategist

Landor

Apr 2015 - Jun 2017 (2 years 3 months)

• Lead strategist on the rebranding of a global digital business enablement company, working directly with the CEO and CMO to create and launch the new brand • Lead strategist on one of the world’s largest courier delivery companies, representing one of Landor’s longest-standing relationships globally. Projects included brand promise, brand and portfolio architecture, acquisition strategy and implementation, nomenclature and naming, go-to-market visual strategy, and mobile experience optimization • Lead strategist on the positioning of a global specialty pharmaceutical company, growing the account to include messaging development, launch of the new strategy, and creation and execution of a comprehensive employee engagement program • Lead st

Senior Strategist

siegelgale

May 2014 - Apr 2015 (1 year)

Lead strategist on a major US financial services company, representing one of Siegel+Gale’s largest clients in North America. Engagements spanned the enterprise and the line of business levels, including positioning, naming, architecture, visual identity, messaging, and brand experience. Major projects include restructuring and redesigning the credit portfolio, developing a bank-wide social media strategy, and reimagining the bank’s rewards program.

Senior Consultant, Strategy & Analytics

INTERBRAND

Jun 2012 - May 2014 (2 years)

As Senior Consultant, Strategy & Analytics at Interbrand, Myra leveraged her experience in advertising, media planning, and marketing research to deliver concrete insights and fresh ideas to her clients. Coupling her detail orientation with her ability to see the big picture, Myra has a passion for quantifying what is traditionally intangible and pairing it with strategic thinking. She believes in measurable recommendations anchored in a strong analytical foundation. Among the highlights of her time at Interbrand, Myra has: • Led the analytics work in the comprehensive rebrand of a global non-profit organization, responsible for quantitative and qualitative research design, execution, and analysis • Designed a global research study to info

Researcher

The Age of Persuasion

Oct 2011 - Oct 2012 (1 year 1 month)

Reporting directly to founder Terry O’Reilly, researching specific topics for CBC Radio’s The Age of Persuasion

Assistant Research Executive

Millward Brown

May 2011 - Aug 2011 (4 months)

Managed two international ad hoc studies for Research in Motion, with revenue of $330,000; developed analysis and presented findings to RIM senior management Responsible for overseeing four Human Personal Care categories for the Unilever Global Tracking Program Acted as liaison to client through planning, design, setup, and reporting phases and led questionnaire development, implementation, and quality control under strict internal and client deadlines

Account Coordinator

Time Space Media

May 2010 - Sep 2010 (5 months)

Developed, executed, and monitored marketing and advertising campaigns for a variety of national and local clients, including EastLink Communications and Atlantic Lottery Corporation. Liaised with clients to reach customer acquisition and retention targets through increased brand awareness, added value offers, and ambient promotions.

Regional Sales Manager, Volt Media

Extreme Group

Aug 2009 - May 2010 (10 months)

Solely responsible for health network sales, exceeding first term target by 43%; achieved through cold calling, mail-outs, and networking channels. Pitched and signed new provincial clients (Communications Nova Scotia) and generated the largest Health Network sale in company history within first 45 days of employment. Forecasted quarterly sales targets used by senior management for advertising network expansion decisions. Managed two major projects including virtual representative campaign for MTS and Canada’s first Augmented Reality campaign for LOTTO MAX. Cultivated relationships with client teams, agencies, media, and press. Volt Media is a targeted advertising network in hospitals and healthcare facilities. With coverage in Nova Scoti

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