Zoya Fakhri

Senior Director, Marketing

bswift

Mar 2024 - Current (2 years 5 months)

Director, Marketing Strategy & Content

bswift

May 2022 - Mar 2024 (1 year 11 months)

Senior Content Strategist

bswift

Sep 2020 - May 2022 (1 year 9 months)

Communications Specialist

bswift

Jan 2018 - Sep 2020 (2 years 9 months)

Senior Content Specialist

ComPsych

Sep 2015 - Jan 2018 (2 years 5 months)

-Developed engaging content on various health, wellness, work-life, lifestyle, financial and legal topics for GuidanceResources Online, an award-winning online service that provides expert content and unique tools to assist employees with every aspect of their lives. -Led all global content projects and worked closely with internal stakeholders and translation vendors to ensure all expectations were met. -Initiated monthly innovation meetings with internal subject matter experts in order to create content tailored closely to client needs. -Reviewed user feedback, comments, analytics and trends in order to update and improve existing content as necessary. -Worked with developers to identify areas of improvement on the site and perform testi

Research Assistant, Cognitive Science Group

University of Illinois UrbanaChampaign

Jan 2015 - Jun 2015 (6 months)

Conducted studies and coded data.

Teaching Intern

University of Illinois at UrbanaChampaign

Aug 2014 - Dec 2014 (5 months)

-Recognized on UIUC's "Fall 2014 List of Teachers Ranked Excellent by Their Students" based on student evaluations. -Taught a Freshman Seminar course for 30 students in the College of Liberal Arts & Sciences. -Developed lessons, planned activities and evaluated assignments and presentations. -Conducted one-on-one meetings with each student to discuss their college experience and provide support where needed.

Written Communications Intern

Starlight Childrens Foundation

May 2014 - Aug 2014 (4 months)

-Developed content for four monthly e-newsletters sent to hospitals, volunteers, donors and families via Constant Contact. -Promoted upcoming events and fundraisers via various online channels. -Managed public relations record.

Social Media Coordinator

The Daily Illini

Sep 2013 - Dec 2014 (1 year 4 months)

-Composed creative social media posts to promote daily news stories via Facebook, Twitter, Pinterest and Tumblr. -Created engaging e-newsletters promoting daily news stories via Constant Contact.

Research Assistant, Psychology Department

University of Illinois at UrbanaChampaign

Sep 2012 - Dec 2014 (2 years 4 months)

-Assisted with participant recruitment and study design. -Conducted studies, interviewed participants and recorded data.

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