Rafael Gonzalez

R

Reinserta A.C. (Marketing Consulting for a Nonprofit Organization)

Aug 2021 - Dec 2021 (5 months)

• Created a marketing strategy for a fundraising marathon in collaboration with Reinserta executives and foreign students to increase attendance and fundraising during the event • Carried out market research to analyze the preferences and behavior of the target market, by implementing surveys and interviews Skills: Interviewing · Market Research · Project Management · Teamwork · Survey Design · Intercultural Communication · Consumer Behavior

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Pelícano Inn (CSR Consulting for a Hotel)

Feb 2021 - Jun 2021 (5 months)

• Built a strategic plan for implementing CSR practices at Pelícano Inn Hotel, located in Playa del Carmen • Conducted research through interviews to identify and solve CSR problems Skills: Strategic Planning · Management Consulting · Problem Solving · Business Strategy

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Financial Programming and Modeling Project

Feb 2021 - Jun 2021 (5 months)

• Programmed a calculator in VBA for valuation of financial instruments like bonds, forwards and options • Built a program in Python that automatically downloads stock prices and builds an efficient investment portfolio Skills: Financial Instruments · Programming · Visual Basic for Applications (VBA) · Python (Programming Language) · Valuation · Data Analysis

R

RAMBA Clothing (Entrepreneurship Project)

Feb 2020 - Jun 2020 (5 months)

• Developed a business plan to launch a custom printed t-shirt clothing collection • Forecasted pro forma financial statements and presented capital budgeting results based on DCF analysis Skills: Financial Statements · Business Planning · Capital Budgeting · Presentation Skills · DCF Valuation · Financial Reporting

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Reto Banxico Semifinalist (National Economics and Finance Competition)

Feb 2020 - May 2020 (4 months)

• Collaborated with 3 friends and reached the semifinals; 10 teams out of 446 reached this stage of the competition • Conducted a macroeconomic and financial analysis of the Mexican economy, built econometric models to forecast GDP growth and inflation, and presented monetary policy recommendations for Banco de México • Used data analysis tools in R Studio to clean up a database downloaded from the Bloomberg terminal Skills: Economic Research · Financial Analysis · Econometrics · Macroeconomics · Financial Modeling · R (Programming Language) · Economic Analysis · Statistics · Financial Forecasting · Data Cleaning · Written Communication

F

Finance Coordinator at Be IB (Student Club)

Feb 2016 - Apr 2017 (1 year 3 months)

• Managed the resources of the student club and set up budgets for events organized for International Baccalaureate students Skills: Financial Planning · Budgeting

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