Tammy Henault

Award-winning global marketing leader who builds audiences, creates cultural gravity, and drives commercial outcomes at scale. Extensive experience driving brand growth, audience engagement, and digital transformation for top-tier organizations in sports, media, and entertainment. Expertise in direct-to-consumer business models, data-driven growth marketing, and global brand management. Recognized for scaling subscription and membership ecosystems, leading high-performing teams, and building cultural relevance through innovation and authentic storytelling. Tammy was most recently the Chief Marketing Officer of the National Basketball Association, responsible for shaping global brand strategy, audience growth, and integrated marketing across the league’s portfolio of properties. Tammy led efforts to grow and deepen fan engagement, accelerate digital transformation, and expand the NBA’s reach across diverse markets and platforms. Prior to joining the NBA, Tammy held senior marketing and brand leadership roles at Paramount+, The New York Times, and consumer publishing brands where she built high-impact campaigns, launched cross-platform brand initiatives, and scaled audience-first strategies that drove significant revenue and engagement. She is known for her data-informed creativity and innovation, collaborative partnership-building, and ability to translate cultural trends into compelling brand experiences and storytelling that resonate with both core and emerging consumer segments. A Forbes 2024 World’s Most Influential CMO and 2023 AAF Hall of Achievement inductee, she has been recognized by Ad Age, Adweek, The Advertising Club, Business Insider, Brand Innovators, and Sports Business Journal for her industry impact. She serves on industry advisory boards and is an active advocate for inclusion initiatives recognized by Gold House, The Female Quotient and a Big Brothers Big Sisters Game Changer. Henault earned her MBA from NYU Stern and a bachelor’s degree from the University of Pennsylvania.