Libby Decamps

Libby Decamps

About

Detail

VP, Growth Marketing
Atlanta, Georgia, United States

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Boulevard
    VP, Growth Marketing
    Boulevard
    Jan 2026 - Current (10 months)
  • shifts
    VP Marketing
    shifts
    Mar 2022 - Oct 2025 (3 years 8 months)
    Vertical SaaS, restaurant scheduling and payroll platform selling into SMB to MM size restaurants. Member of senior leadership team, reporting directly to COO, joining post Series C of $100M from Softbank.
    • Drove marketing’s contribution to revenue growth from $XXM to $XXM ARR, with inbound demand generation as the primary engine for trials and pipeline
    • Scaled the marketing organization from 10 to 21 team members, adding capabilities across brand, design, content, performance, lifecycle, web, and operations
    • Managed an $XXM annual marketing budget, including $XM in program spend
    • Led the go-to-market transformation from a hybrid PLG and sales-led model to a fully PLG inbound motion
    • Improved trial quality by 2
  • Chief
    Executive Member
    Chief
    Mar 2022 - Mar 2023 (1 year 1 month)
  • Charityvest
    Marketing Advisor
    Charityvest
    Jul 2021 - Sep 2022 (1 year 3 months)
  • SevenFifty
    VP of Marketing
    SevenFifty
    Jul 2021 - Mar 2022 (9 months)
    SevenFifty was acquired by Provi in January 2022.

    Vertical SaaS and wholesale marketplace connecting the three-tier alcohol supply chain selling to SMB to MM distributors and suppliers. Member of senior leadership team, reported directly to CRO, joined post Series B of $23M from Level Equity.
    • Grew Marketing org from 5 to 11 across growth, lifecycle, product marketing, content, brand, design, and ops
    • Built demand gen function and launched new growth programs, driving $XXM to $XXM ARR in 6 months and contributing 85% of total ARR
    • Created a bottoms-up forecast tied to board targets, defining funnel stages, KPIs, channels, and expected ARR
    • Established product marketing (launch playbooks, pricing strategy)
  • Charityvest
    VP of Marketing
    Charityvest
    Jan 2021 - Jun 2021 (6 months)
    Member of founding executive team at Y Combinator backed fintech platform focusing on discovering product-market fit, validating product messaging strategy, and scaling go-to-market efforts.
    • Drove early go-to-market and product-market fit validation, refining messaging, testing acquisition channels, and building conversion tracking
    • Increased inbound pipeline by 250% WoW and relaunched marketing site on a headless CMS to optimize for audience-specific messaging and conversion
    • Owned end-to-end sales and marketing strategy (inbound + outbound), establishing foundational playbooks for growth
  • FullStory
    VP of Marketing
    FullStory
    Apr 2020 - Dec 2020 (9 months)
    Horizontal SaaS, digital experience and analytics platform selling into MM & Enterprise sized-businesses. Member of senior leadership team, reported directly to CEO. Joined post Series C of $32M led by Stripes.
    • Owner of go-to-market, acquisition, and brand strategy, sourcing 50–55% of qualified opportunity value QoQ and supporting ARR growth from $XXM to $XXM
    • Scaled and managed a team of 11 marketers across demand gen, ops, content, customer, partner, product, performance, and creative
    • Built top-of-funnel attribution process by source and channel, enabling accurate ROI measurement and optimization
    • Managed a $XM budget and KPIs, presenting to the board quarterly
    • Led a brand recalibration and marketing site
  • Pavilion
    Executive Member
    Pavilion
    Feb 2020 - Feb 2023 (3 years 1 month)
  • Gather
    VP of Marketing
    Gather
    Jun 2017 - Apr 2020 (2 years 11 months)
    Gather merged with Tripleseat (acquired by Vista Equity Partners) in February 2020.

    Head marketing executive leading go-to-market, brand & messaging strategy; responsible for sourcing 60% of quarterly bookings scaling business from $Xm to $XXm+ in ARR:
    • Member of executive leadership team from Series A funding (Storm Ventures) to private equity investment (Vista Equity Partners); direct report of CEO
    • Responsible for building marketing org from ground up owning brand, content, demand generation, performance marketing, operations, product marketing, customer marketing, events, and PR strategy
    • Drove all strategy and execution for multi-channel digital marketing programs to increase leads and improve conversions t
  • Gather
    Director of Marketing
    Gather
    Nov 2015 - May 2017 (1 year 7 months)
  • Eventbrite
    Demand Generation Marketing Manager
    Eventbrite
    Apr 2014 - Nov 2015 (1 year 8 months)
    Built and executed integrated marketing campaigns and strategies for brand building, and user acquisition to meet and exceed pipeline contribution and sourced bookings quota for North America sales teams:
    • Lead development and day-to-day execution of the demand generation programs, including webinars, email & nurturing campaigns, on- and offline advertising, event sponsorships and activations at industry events and conferences
    • Managed qualitative and quantitative research, and conducted competitive analysis to develop effective product positioning and messaging for endurance vertical, focused on customer pain points and critical business issues
    • Sought out and managed strategic partnerships with key organizations and infl
  • Bloomberg LP
    Global Product Marketing Manager
    Bloomberg LP
    Jan 2012 - Jan 2014 (2 years 1 month)
    Developed and executed targeted awareness and lead generation strategies for data visualization and mobile business markets worldwide:
    • Created integrated programs including email, social media, digital ads, events, and internal communications to engage prospects and build global sales pipeline
    • Developed annual marketing plans and objectives and executed across intercompany disciplines
    • Negotiated with product managers the allocation of the +$250,000 marketing budget
    • Created Bloomberg business unit branded toolkits to drive adoption and usage through coordinated, multi-channel campaigns
  • Bloomberg LP
    Account Manager
    Bloomberg LP
    Sep 2009 - Dec 2011 (2 years 4 months)
    New sales account management that developed Bloomberg’s Equity Products throughout New England:
    • Managed client base of +75 Hedge Funds, Family Offices, Investment Advisories, Pension Funds, and Asset Managers with annual revenues of +$25 million for the firm
    • Expanded new account revenue by 20%
    • Sales MVP for Q4 2011 and Q2 2010 in the Northeast Region; 2010 Sales Rookie of the Year
    • Selected as Sales’ representative to research and development for buy side product sales and research for competing products
    • Collaborated with senior management and research and development to develop new products such as industry specific estimates and fundamental charting tools
    • Provided technical support for Bloomberg eq
  • Constellation Brands
    Marketing Intern
    Constellation Brands
    Jan 2009
  • Saks Fifth Avenue
    Marketing Intern
    Saks Fifth Avenue
    Jan 2008
  • Burberry
    Public Relations Intern
    Burberry
    Jan 2007
Education verified_user 0% verified
  • University of Virginia
    Bachelor of Arts - BA, History
    University of Virginia
  • McIntire Business Institute at the University of Virginia
    McIntire Business Institute at the University of Virginia
    McIntire Business Institute at the University of Virginia
  • The Westminster Schools
    The Westminster Schools
    The Westminster Schools
This is a community-created genome.