Cristi Dragan

Cristi Dragan

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Simon MBA 2025 (STEM) | Future Product Manager | Marketing Strategist | Creative Problem-solver | Consumer Insight Expert
San Francisco, California, United States

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Résumé


Jobs verified_user 0% verified
  • Weekend
    Weekender
    Weekend
    Feb 2026 - Current (9 months)
    Volley is now Weekend
  • Volley
    Growth Marketing Content Manager
    Volley
    Jun 2025 - Current (1 year 5 months)
  • Nutanix
    Marketing Intern
    Nutanix
    Jun 2024 - Aug 2024 (3 months)
    - Led AI-driven product management initiative to optimize marketing workflows; Researched user needs and developed Glean AI tool features to enhance efficiency across email, Slack, and corporate communications; Created a comprehensive user manual with case studies and hosted a presentation for 50+ marketing team members, ensuring adoption across multiple departments - Coordinated the launch of a high-visibility product marketing initiative, collaborating with five departments to drive user engagement and brand visibility for an audience of 500K followers, exceeding engagement and reach goals - Strategically realigned the company's social media strategy for the new fiscal year by developing dynamic dashboards in Sprout Social and Adobe Analy
  • Minerva University
    Global Marketing Coordinator
    Minerva University
    Feb 2022 - Jul 2023 (1 year 6 months)
    - Increased enrollment by 80% in 1 year by leading multi-channel marketing programs to drive applicant response - Elevated email open rates by 12% for application reminders and event attendance by 300% by improving segmentation, revamping automated drips, and conducting A/B testing leveraging company’s CRM and email systems - Enhanced brand engagement by driving growth of 10K in followers over an 18-month period through strategic development of content across multiple platforms including Instagram, Facebook, TikTok, and X - Led ranking application yielding the award of “#1 Most Innovative University in the World” for two consecutive years - Developed lead engagement strategy through email, social media, and events for a database of 70K stud
  • Curology
    Influencer Marketing Associate
    Curology
    Jul 2021 - Feb 2022 (8 months)
    - Drove 22M views, 1.3M likes, and 6K shares over eight months by partnering with 40+ influencers and managing marketing budget of $80K - Pioneered launch of strategic influencer vertical, capitalizing on emerging NIL opportunities in college sports and managed pilot campaign of 10 influencers across 4 different sports - Decreased partnership lead time by 30% through directing collaborative and cross-functional efforts to automate partnership outreach procedures - Designed A/B testing initiatives leveraging psychological theories to increase email open rates and response rates for the outreach process; - Revamped the email talk flow based on A/B testing results and persuasion principles to increase the email response rate. Updated the Partn
  • OAK THEORY
    Social Media Marketing Manager
    OAK THEORY
    May 2021 - Dec 2021 (8 months)
    - Leveraged competitive analysis and customer personas to develop multi-channel social media strategy and increase top-of-funnel engagement - Yielded increase of 90% in page visits and 57% in follower base on LinkedIn, and 21% in follower base on Instagram by revitalizing brand visibility and interaction via strategic education-focused creative strategy
  • Growth Blazers
    Social Media and Community Engagement Strategist
    Growth Blazers
    Apr 2021 - Jun 2021 (3 months)
    - Creating engagement strategies for a global community of marketing leaders and start-up founders; - Developing a robust social media strategy for multiple platforms aiming to grow events attendance and community membership; - Designing advertising campaigns to reach industry leaders that could speak at or attend Growth Blazers' conferences with over 2,000 attendees.
  • Unilever
    Marketing Transformation Intern
    Unilever
    Feb 2020 - Apr 2020 (3 months)
    - Collaborated with the Marketing Transformation Team of Unilever Argentina to tackle employee transition resistance to a new product innovation system. The system was piloted in Argentina to be scaled worldwide. - Identified and eliminated bottlenecks in the transition process from the current to the desired product development system by analyzing feedback forms, interviewing employees, and running simulations of the process with the intern team. - Supported the Marketing Transformation team members with creating and refining materials for Unilever employees explaining the stages of the product innovation process and answering most pressing questions.
  • DonorsChoose
    Partnerships
    DonorsChoose
    Jun 2019 - Aug 2019 (3 months)
    - Collaborated with the Business Development and Partnerships teams to conduct independent research to create 8 partnership renewal strategies for companies such as HBO, Verizon, or Samsung. The research contributed to the pitches crafted by the partnership managers and led to new opportunities for the organization. - Administered research on the philanthropic landscape, analyzed data about DonorsChoose.org's past partnership campaigns and mapped how they relate to other corporate social responsibility programs, and identified future opportunities. - Conducted an extensive data analysis on gift card usage and best industry practices to ensure ma
  • M
    Marketing and Trade Shows
    Apr 2018 - Aug 2018 (5 months)
    - Managed the marketing side of Vendini’s Salesforce account, pulled reports, and derived new marketing strategies based on data analysis of past campaigns. - Proposed leads recording improvements which encouraged more granular reports for the marketing and sales staff. - Conducted research and recorded over 200 potential new leads by mining the web for leads that currently use competitors’ offerings. Introduced the company to the Hunter email mining tool. - Successfully negotiated contracts and coordinated the logistics for the sales team of 10 people participating in 7 trade shows in the US and Canada, briefed the team regarding desired outcomes, and oversaw the trade shows remotely and in-person.
Education verified_user 0% verified
  • U
    master, MBA, Master of Business Administration - MBA Product Management & Pricing Strategy
    University of Rochester - Simon Business School
    Jan 2023 - Jan 2025 (2 years 1 month)
  • Minerva University
    bachelor, Bachelor's degree Brand Management and Operations
    Minerva University
    Jan 2017 - Jan 2021 (4 years 1 month)
  • G
    High School Diploma Natural Sciences
    Gheorghe Lazar National College
    Jan 2013 - Jan 2017 (4 years 1 month)
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