Director of Ecommerce
The Whitaker Group A Digital Marketing Firm
Jul 2017 - Oct 2023 (6 years 4 months)
Pioneered the establishment of a new internal department focused on enabling customers to leverage third-party ecommerce marketplaces such as Amazon and Walmart, expanding their online sales opportunities.
Devised comprehensive strategies for selecting the most advantageous marketplaces (website, AMZ, WMT, Jet, Target), fulfillment methods (FBM, FBA, 3PL, etc.), and pricing models, resulting in substantial profit and revenue gains.
Spearheaded the development and optimization of on-platform Advertising Strategies and Campaigns, effectively driving traffic and boosting conversions for third-party marketplace sales, leading to increased revenue streams.
Orchestrated targeted projects aimed at enhancing product marketability, including coordin