A

Adrianne Glowski Burkhart, MS

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Division Director, Digital Strategy & Content @ ASCO | Marketing executive with a proven record in team leadership, delivering exceptional results, and cultivat
United States

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Jobs verified_user 0% verified
  • American Society of Clinical Oncology ASCO
    Division Director, Digital Strategy & Content
    American Society of Clinical Oncology ASCO
    Apr 2024 - Current (2 years 6 months)
  • GE HealthCare
    MR Marketing Director
    GE HealthCare
    Jun 2022 - Apr 2024 (1 year 11 months)
    Harness cutting-edge market research methodologies, voice of the customer insights, rigorous competitive analysis, and in-depth knowledge of GE HealthCare solutions to unlock extraordinary ideas and uncover untapped opportunities for engaging customers and prospects. Collaborate seamlessly with sales, product development, and marketing teams on acquisition, retention, and go-to-market strategies. Devise and enact a highly impactful business development and engagement strategy to revolutionize loyalty and revenue generation within radiology departments across the United States and Canada, driving unparalleled sales opportunities for GE HealthCare.

    Skills:
    Product Marketing | Lead Gen | Marketing Strategy | Sales Enablement |
  • GE HealthCare
    Director, Radiology Marketing & Communications
    GE HealthCare
    Jan 2022 - Jun 2022 (6 months)
  • GE HealthCare
    Persona Marketing Director - Head of Radiology
    GE HealthCare
    Jun 2021 - Jan 2022 (8 months)
  • Radiological Society of North America RSNA
    Director: Marketing
    Radiological Society of North America RSNA
    May 2013 - Jun 2021 (8 years 2 months)
    Took charge of organizational brand strategy, meticulously shaping messaging strategies and positioning across all RSNA products and services, particularly membership, journals, and meetings. Played a pivotal role in acquiring and retaining members, spearheading the development of a customer engagement strategy, and identifying new product offerings. Built, coached, trained, mentored, and oversaw a high-performing team of 27 encompassing marketing strategy, digital marketing, UI/UX, social media, email marketing, content strategy, market research, and design. Served as a valued member of the senior leadership team, providing strategic counsel on priorities, future business strategies, and internal communications.

    Skills:
    Mar
  • Radiological Society of North America RSNA
    Assistant Director: Public Information
    Radiological Society of North America RSNA
    Mar 2013 - May 2013 (3 months)
    Pioneered and led the groundbreaking Radiology Cares initiative, galvanizing widespread support and championing the patient-centered radiology movement with outstanding impact. Showed influential leadership as the head of the Public Information Committee, RSNA-ACR Public Information Website Committee, and Public Information Advisors Network, shaping the strategic direction, spearheading transformative implementation efforts, and continually enhancing the organization's public information activities.

    Skills:
    Website Strategy & UX | Media Relations | Journalism | Healthcare Writing | Project Management | Public Relations | Grassroots Marketing | Volunteer Management | Event Planning | Social Media | Program Planning & Oversigh
  • Radiological Society of North America RSNA
    Senior Manager: Public Information
    Radiological Society of North America RSNA
    Jul 2007 - Mar 2013 (5 years 9 months)
    Website Management | Media Relations | Journalism | Communications | Editorial Planning | Healthcare Writing | Project Management | Public Relations | Volunteer Management | Event Planning | Social Media | Program Planning & Management | Leadership & Management
  • Radiological Society of North America RSNA
    Manager: Public Information
    Radiological Society of North America RSNA
    Jul 2006 - Jul 2007 (1 year 1 month)
    Media Relations | Journalism | Healthcare Writing | Project Management | Public Relations | Communications | Website Management
  • Radiological Society of North America RSNA
    Assistant: Public Information and Media Relations
    Radiological Society of North America RSNA
    Nov 2005 - Jul 2006 (9 months)
  • General Growth Properties
    Marketing Administrative Assistant
    General Growth Properties
    Apr 2005 - Nov 2005 (8 months)
  • Ginny Richardson Public Relations
    Junior Account Executive
    Ginny Richardson Public Relations
    Aug 2003 - May 2004 (10 months)
Education verified_user 0% verified
  • Trinity Christian College
    B.A, Business Communication
    Trinity Christian College
    Focus on Marketing, Advertising, Communications, Mass Media, Journalism and Public Relations. Minor in Psychology.
  • West Virginia University
    M.S, Integrated Marketing Communications
    West Virginia University
    Graduated Summa Cum Laude
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