Matt Marriott

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Founder | Fractional GTM Leader (CMO / RevOps / Ops) | Systems Builder

Mar 2026 - Current (8 months)

Founder of Dandelion Fire, a consultancy providing end-to-end GTM leadership and execution for lean B2B teams. I step into a single seat (Marketing, RevOps, Ops) or run and design the full motion from top-of-funnel through revenue recognition, aligning strategy, systems, custom AI dev, and execution to drive measurable growth.

D

Director of Growth

Nov 2024 - Current (2 years)

At Labra, we’re redefining how software companies go to market in the cloud. As Director of Growth, I lead marketing, revenue operations, and go-to-market strategy — helping ISVs accelerate marketplace revenue, streamline co-sell motions, and get the most out of their partnerships with AWS, Azure, and Google Cloud.
• Delivered 10.82x ROS on inbound revenue generation with a 981.1% ROI, optimizing campaigns across paid, syndicated, social channels, and earned media.
• Reduced deal cycle times by 48.1% by owning end-to-end growth engine (Marketing, RevOps, SalesOps, CRM), eliminating friction and streamlining GTM execution.
• Developed and executed enterprise pipeline-producing campaigns generating +$2MM in net-new qualified pi

D

Director of Revenue Operations

Aug 2023 - Oct 2024 (1 year 3 months)

• Developed a custom revenue model integrated with plug-and-play systems, delivering insights into high-impact channels and campaigns, leading to the discovery of over six figures in potential pipeline in Q1,

H

Head of Growth Marketing

Aug 2023 - Oct 2024 (1 year 3 months)

Directed a team of four, including three marketers and one Salesforce RevOps hire. Created landing pages, conducted A/B testing, collaborated with the sales enablement team, and ran Google/LinkedIn campaigns. Led daily standups, executive leadership meetings, budget management, and spend analysis to prioritize tasks, align goals, and optimize performance.
• At Shelf, led hyper-growth marketing initiatives in both paid and earned channels, generating 4X the number of MQLs and SALs, as well as driving two consecutive seven figure quarters.
• Worked with the GTM team on pricing, campaigns, PMF, audience segmentation, website creation, and PLG components.
• Launched evergreen paid and owned campaigns to optimize demand generation

V

Vice President Marketing

Oct 2022 - Aug 2023 (11 months)

Initiated as the inaugural marketing employee, taking over responsibilities that were formerly delegated to external agencies. Established the entire marketing infrastructure from inception, charting a 6-month path to full-scale operations. Tasks included customizing product strategies, expanding to new service geographies (GTM), launching campaigns, and creating SOPs for transparency.
• Led full company rebranding, including new marketing/pitch materials, website, bios, headshots, positioning, and collaboration with consulting firms for client marketing.
• Worked with the CEO on a full brand redesign, including positioning, service productization, GTM strategy, visuals, and website launch, resulting in a 200% increase in inbound

Senior Brand Marketing Manager

Lili

Apr 2022 - Oct 2022 (7 months)

Managed an agile team of brand marketers consisting of a social media manager and a senior designer. Ran all partnership programs for user acquisition and growth. Developed cross-promotional campaigns and programs.
• Launched Lili University, created a new website, script writing and video production/editing, and GTM campaign while managing brand language across website, app, and socials.
• Produced the 2022 Freelancers Tax Guide and utilized it to host targeted webinars for major unions, providing free tax advice. Attendees received the guide as a gift, resulting in a 20% increase in new user signups.
• Doubled average account value in six months by working with DemandGen and Lifecycle teams on A/B testing communication and

S

Senior Marketing Manager

Apr 2021 - Apr 2022 (1 year 1 month)

Joined as the second marketing team member, part of a team of 13, facilitating a 3X increase in ARR. Steered a team of five members and orchestrated full-stack marketing efforts covering market segmentation, brand positioning, GTM product campaigns, SEO, SEM analytics, email marketing, PR, and martech infrastructure.
• Designed various visual and written assets, such as white papers, OLAs, print ads, surveys, thought leadership content, pricing sheets, interviews, case studies, and sales enablement materials. This generated MQLs accounting for 70% of the converted pipeline in FY21.
• Launched the annual industry white paper, resulting in the acquisition of the largest client in company history.
• Generated MQLs directly accou

M

Marketing Manager

Apr 2019 - Apr 2021 (2 years 1 month)

D

Digital Strategist

Nov 2018 - Mar 2019 (5 months)

As the second FTE Marketing hire, developed the firm's digital capabilities and expanded client offerings. Led comprehensive digital audits for major banks, investment firms, and publicly traded companies, covering social, web, media, owned/earned traffic, and the entire digital ecosystem, providing clients with data-driven recommendations for enhancement.
• Formalized internal digital operations and communications. Vetted and onboarded new CRM and data intelligence tools for use across the entire agency, increasing visibility on client communications as well as higher value delivery on client reporting.
• Applied a new digital strategy offering that brought in two large enterprise clients.

Digital Content Strategist

Hudson Rouge

Mar 2018 - Nov 2018 (9 months)

Led the agile restructuring of the agency, moving digital team from traditional project management to sprint structure, allowing for faster client approvals and higher volume of iterations. Set up an integrated spring management system. Acted as Account lead for Dallas Cowboys corporate partnership, developing digital and physical assets (TV/Radio/OLA).
• Executed Lincoln.com PoC and optimization projects, utilizing Adobe Experience Manager to develop and test over seven PoCs including targeted personalization and conquest segmentation.
• Pitched multiple optimizations and projects to secure additional revenue streams.
• Developed comp

A

Account Executive

May 2016 - Nov 2018 (2 years 7 months)

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Manager Strategic Partnerships

Nov 2014 - Jun 2015 (8 months)

Integrated a company-wide data support management system, enhancing transparency and access, which boosted investor confidence and grant allocation through comprehensive auditing and digitization. Researched and proposed federal and state block grants.
• Co-led the annual Preschool Teacher of the Year awards and Clinton Global Initiative partner product launch.
• Developed custom donor reports to facilitate board member outreach events.

G

Assistant to the Producer

Get On Up - JB Films LLC

Sep 2013 - Feb 2014 (6 months)

Assistant to
• Erica Huggins, President at Imagine Entertainment
• Victoria Pearman, President at Jagged Films Duties Included
• Balanced scheduling between Mississippi and Los Angeles teams in fast-moving, dynamic environment to avoid costly delays.
• Assessed script changes and communicated significant changes to management.
• Composed detailed reports on possible new projects slated for production after completion of film.
• Travel planning management for Production and VIP teams.
• Logistics and operational management for on-set coordination between Producers and crew.

B

Production Assistant

BlumHouse/Lionsgate Film

Jun 2013 - Jul 2013 (2 months)

• Coordinated “extra” wrangling for on-location shoots.
• Actor/Producer liaison for on-set visitors.

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Matt Marriott

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