Jakub Kubicka
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MBA Candidate @ Kellogg | Growth Leader | Climate Tech Enthusiast 🌎 | #netzero2050 🌳
Chicago, Illinois, United States
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Emerging Leaders MBA InternHumanaMay 2026 - Current (6 months)- Growth Marketing LeadGROUNDFLOOR FinanceJan 2025 - Current (1 year 10 months)helped me get this job
- CCo-Founder, Co-HostClimate MayhemSep 2022 - Current (4 years 2 months)Climate Mayhem - A podcast about for-profit companies serving Earth - climatemayhem.co
- AFounder, Marketing ConsultantAnteambulo.ioJan 2017 - Current (9 years 10 months)• Coach and consult on growth, performance, and lifecycle marketing strategy for seed, Series A & B startups (user acquisition, retention & engagement, demand generation, product marketing, and more). B2C and B2B Past Clients
• Openroom-helping with growth, launching a paid subscription model
• Virginia.io-skip sales pitches & demos; the 1st sales SaaS evaluation platform
• Split Level Modern-mid-century modern pieces for Seattle’s masses
• Rover.com-spreading the unconditional love of dogs by making it easier to be a pet owner
• Limeade - Marketing Director, Founding MemberWaywardAug 2023 - Jan 2024 (6 months)• Designed and implemented a B2B growth strategy and demand generation funnel for our AI influencer storefronts. Owned B2b marketing, lifecycle marketing, and business development
• Served as a founding member shaping product strategy, determining key features, and helping set the roadmap tailored to our influencer audience
• Successfully scaled the content creator (influencer) user base by 7x, reaching 1,500+ users within 6 months leveraging both organic, outbound sales, and paid channels
• Spearheaded retention & engagement initiatives, while providing 1:1 account management that boosted DAU metrics and maximized Gross Merchandise Value (GMV) per user by 25%
• Orchestrated 5 product feature launches which included GTM - Senior Marketing ManagerIMPACTSep 2021 - Aug 2023 (2 years)• Member of the impact.com Sustainability Working Group
• Lead user acquisition and growth marketing of the publisher base (B2b Marketing) of the impact.com Marketplace (Supply), while being results-driven and proving out a growing ROAS of $2.30
• Built & tested 13 user acquisition channels to drive quality Supply: paid media (Facebook Ads, PPC, TikTok Ads, LinkedIn Ads), recruitment marketing, influencer marketing, chatbots, and more
• PROJECT: 2022-2023 Publisher-Refers-Publisher Program From the ground up built and drove 1,400+ publisher accoun - Lifecycle Marketing ManagerAssurance IQOct 2019 - Dec 2020 (1 year 3 months)General Duties
• Owned demand generation, paid media, and engagement of our licensed insurance agent base, with an emphasis on scaling, insights + reporting, and funnel optimization
• Managed annual ad budget of $6M while balancing cost-effective scaling with channel testing
• Experimented with new paid media channels to grow our licensed insurance agent community; channels included programmatic job ads, paid social, and referral PROJECT: 2020 Medicare Agent Acquisition for AEP
• Achieved 3.25x scale in agent volume, in 6 months
• Saw a 52% drop in CPAs in the process (saving the co money while getting 3x the amount of agents)
• Saw 75% increase in CR% from bottom ("landing page") to top of conversion funnel (" - Senior Growth Marketing ManagerAssurance IQSep 2019 - Sep 2021 (2 years 1 month)General Duties
• Lead all growth marketing and lifecycle marketing of the licensed insurance agent base (B2B for B2B2C marketplace), managing $8 million annual budget
• Drove 236,000 new “intent” insurance agents and in turn 3,000 “activated” agents at a 41% reduced CPA Year-over-Year (2020 vs 2019) through repeated optimizations in the funnel, marketing sources, and ad/campaign level
• Over 3 AEP seasons launched from end-to-end 4 -> 43 -> 52 total marketing sources including 13+ experimental sources like Craigslist, LinkedIn Ads, RPOs, CareerBuilder, GDN, Discovery Data, direct mail, SiriusXM, Reddit, and select affiliate partnerships
• Enabled a high-performing direct report, through cognitive empathy, deep list - Performance Marketing SpecialistRover.comMar 2018 - Oct 2019 (1 year 8 months)• Winner of the 2019 Marketer Extraordinaire Award
• Drove 146,000 new “intent” pet sitters and in turn 12,100 “searchable” sitters at a $2.56 ROAS, by pioneering and leading new demand generation channels (affiliate marketing, mobile app installs), while driving down top and bottom funnel CPAs by 80% (sustained over 12 months), ultimately leading to 4x scale in 12 months
• Experimented with 22 new paid media channels to grow our pet sitter community; channels included affiliate, paid social, programmatic display, and more
• Managed an annual ad budgets of $500,000 while balancing cost-effective scaling with channel testing
• Subject-matter-expert in demand generation, paid media channel testing, paid Facebook ads, mobil - Program ManagerMicrosoftFeb 2017 - Mar 2018 (1 year 2 months)• Project managed 3 customer support & service (CSS) initiatives to drive consistency in knowledge management, tools, & additional resources in providing a world-class, "One Microsoft" customer experience
• Ran weekly meetings, executed project timelines, held individual contributors accountable, and sold our team's (and Microsoft's) mission to 6 partnering business units
• Ran consistent change management meetings with business unit managers, leaders, and relevant stakeholders while acting as both a peacekeeper and devil's advocate - Community Marketing ManagerMicrosoftFeb 2016 - Oct 2017 (1 year 9 months)• Supported the timely and accurate execution of 4 initiatives to build a strong brand identity & grow the community of Global Escalation Services, a 350+ person Customer Support organization across 5 countries
• Executed and managed Gamification, a 12-month initiative to gamify learning of Microsoft product releases, tools, system updates, and other resources for Tier 3 agents, all via crafted messaging
• Used business intelligence on a weekly basis to experiment and measure engagement with the Gamification platform, leading to recalibrated marketing tactics to maintain a 40% active user base - Corporate Strategy Consultant & Associate Project ManagerFisher InvestmentsJan 2013 - Jan 2015 (2 years 1 month)• Consulted with 7 departments to provide solutions to “pain points” in their service models
• Collaborated with Recruiting, Marketing, and Projects to complete 10 short-term projects
• Transitioned to a Junior Project Manager role where I was given a structured framework in executing IT-related projects like adopting a new HRM system
• Gained valuable experience in MS Projects, writing business proposals, and giving sales pitching while being challenged by company executives
Education
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- master, MBA, Master of Business Administration - MBA, Finance, Strategy, Artificial IntelligenceNorthwestern University - Kellogg School of ManagementJan 2025 - Current (1 year 10 months)
- Climatebase Fellowship Certification, Climate TechClimatebaseJan 2024
- Graduate Certificate, Digital MarketingUniversity of WashingtonJan 2017 - Jan 2018 (1 year 1 month)
- Advertising & MarketingSchool of Visual ConceptsJan 2014 - Jan 2017 (3 years 1 month)
- Foster Exchange Program, Business History & Marketing ConsultingNorwegian School of Economics (NHH)Jan 2012
- bachelor, Bachelor of Business Administration (BBA), MarketingUW Foster School of BusinessJan 2008 - Jan 2013 (5 years 1 month)