Konstantin Protasov

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Head of Marketing

Jun 2024 - Current (2 years 2 months)

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User Acquisition Lead

Blackcat

Jul 2022 - Sep 2023 (1 year 3 months)

Development, Implementation, and Testing of User Acquisition Strategies: Created and implemented strategies to expand the customer base and drive business growth. Managing Advertising Campaigns: Launched, managed, and optimized User Acquisition campaigns on Google Ads, Meta, TikTok, Snapchat, and LinkedIn Analytics and Monitoring: Utilized GA4, AppsFlyer, Tableau and Looker Studio for tracking and analyzing user behavior. Developed dashboards for data visualization and informed decision-making. User Journey Optimization: Analyzed existing processes and developed measures to improve user interactions with the product/service, enhancing satisfaction and conversion rates. Show less

Senior User Acquisition Manager

Playrix

Apr 2022 - Jul 2022 (4 months)

As a User Acquisition Specialist at Playrix, I successfully optimized user acquisition in the Apple Search Ads channel. My key achievements include significantly reducing brand protection campaign costs while maintaining performance metrics and increasing the channel's incremental value through effective competitor and generic campaigns.

Data-Driven Marketing Consultant

ey

Sep 2020 - Apr 2022 (1 year 8 months)

I've provided strategic consulting for international car manufacturers, focusing on Data-Driven Marketing for the CIS market. My experience includes: Consulting for Automakers and Dealers: - Marketing Strategies: Crafted bespoke strategies for dealerships, adapting to digital trends and customer expectations. - Management Transformation: Guided shifts in management mindset towards customer behavior and technology. - Analytics Solutions: Implemented end-to-end analytics for comprehensive marketing performance insights. - Media Planning: Managed CPL, CPO, and SR analysis and planning. - Brand Awareness: Led programmatic advertising campaigns. - Social Media Marketing: Boosted brand visibility and engagement through social media tools and cont

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Targeted advertising executive

Nov 2019 - Nov 2020 (1 year 1 month)

Performance Targeting Ads Department organization: Organized and established the department, developing processes, procedures, setting goals, KPIs, and managing budgets. Targeting Ads execution: Planned and implemented advertising campaigns on Facebook Ads, VK, and myTarget for agency clients. Client Consulting: Provided consulting services to help clients achieve their advertising goals.

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Head of Digital Marketing

ТОО "MEDIA GATE KAZAKHSTAN (МЕДИА ГЕЙТ ҚАЗАҚСТАН)"

Oct 2017 - Current (8 years 10 months)

As the Head of Digital Marketing, I hold a multifaceted role that encompasses: 🚀 Strategic planing: development of high-impact digital marketing strategies. 📊 Campaign execution: launching, managing, and relentlessly optimizing digital ad campaigns across diverse channels including Programmatic, Social Media, and Search. 📚 Knowledge exchange: Passionately promoting the growth and expertise of my team and clients through comprehensive training and insightful consultations. 📈 Continuous success: Continuously driving the success of our marketing campaigns, ensuring they meet and exceed their goals. 🙋 Team leadership: Guiding and mentoring my team to excel in the ever-evolving digital marketing landscape. 🤝 Client partner: Delivering top-

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Media Buying Director

media-gate.ru

May 2016 - Aug 2021 (5 years 4 months)

- Planning and implementation of multi-channel advertising campaigns (DV360, YouTube, Social). - Organization of the buying department, KPI monitoring. - Training of traffic managers, effective cooperation with accounts and sales managers

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Head of Execution

Nov 2015 - May 2016 (7 months)

Campaign Implementation: Ensured the successful execution of online advertising campaigns synchronized with offline events and TV broadcasting. Team Collaboration: Collaborated with creative, media planning, and technical teams to deliver campaigns on time and within budget. Execution Oversight: Managed the entire execution process, ensuring all campaign aspects functioned correctly and addressing any issues that arose.

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Programmatic Media Buyer

Oct 2014 - Nov 2015 (1 year 2 months)

As a Programmatic Media Buyer at Data Cendric Aliance, an innovative startup that developed a cutting-edge programmatic platform in the CIS market, I was responsible for managing programmatic advertising campaigns for clients across multiple industries: Real Estate, Automakers, Banks, FMCG and others. Leveraging my expertise in programmatic buying and data analysis, I implemented successful strategies for optimizing campaign performance and achieving clients' marketing objectives. I also played a key role in testing and refining the programmatic platform, providing valuable feedback and insights to the development team. Through my efforts, Data Cendric Aliance was able to establish itself as a leading player in the programmatic advertising

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Account Manager

Sep 2012 - Aug 2014 (2 years)

My responsibilities included managing communication with potential and current clients and assisting them in working with the online advertising management platform. I prepared and set up new accounts, and helped clients to set up ad campaigns according to their media plans, including creating tags and providing support during the launch. I also worked closely with the Technical Support department to help clients resolve technical issues. Leveraging my expertise in online advertising and client management, I provided exceptional service to our clients, helping them to achieve their marketing objectives and grow their businesses. Through my efforts, Adfox was able to establish itself as a leading player in the online advertising space. Show

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Content Moderator

Jul 2010 - Sep 2012 (2 years 3 months)

I was responsible for checking, correcting and moderating ads placed by advertisers. This included identifying and correcting grammatical, syntactical, and technical errors, ensuring the correctness of ads and ensuring that they complied with company rules and relevant legislation. Through my attention to detail and understanding of ad requirements, I was able to ensure the success of the platform and the satisfaction of our advertisers.

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Technical Specialist

TsAGI

Oct 2008 - Aug 2010 (1 year 11 months)

As a Technician at the Central Aerohydrodynamic Institute, I was responsible for setting up and calibrating measuring modules for the measuring-computer complex CPI M2, used for testing aircraft models in wind tunnels. I processed measurement results in Excel and developed new methods for processing experimental data. I was also responsible for installing new equipment at experimental sites and setting up specialized software for aerodynamic research. Additionally, I maintained a database of electronic components and drew up reports on the results of our tests. Show less

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Technical Support Specialist

3Keys

Nov 2007 - Mar 2008 (5 months)

I was responsible for communicating with clients to identify their needs and recommend the optimal computer configurations. I also assembled computers, performed computer repairs, and installed and configured software. Additionally, I was responsible for setting up network connections on routers and clients' computers.

Konstantin Protasov

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