Jay Choi

CEO

Typeform

Dec 2024 - Current (1 year 10 months)

Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 600 million interactions each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

Member of the Board of Directors

Typeform

Feb 2024 - Current (2 years 8 months)

We are redefining how brands and customers connect in the digital world by designing new ways to make online interactions more human. We use thoughtful and efficient design of both product functionality and brand aesthetic to deliver simple, beautiful, personalized interfaces that integrate and connect with existing data and workflows, invite feedback, and build brand affinity and business growth at every point of the brand experience. The result? Personal connections at scale.

Executive Advisory Board Member

SHMOOP

Jun 2022 - Current (4 years 4 months)

Shmoop University Inc. is the leading online educational technology company that specializes in test preparation materials, mental health tools, and learning content for K-12 schools.

Executive Advisory Board Member

Gloat

Jun 2022 - Current (4 years 4 months)

Gloat is the leading Workforce Agility and Talent marketplace Platform that helps companies unlock skills, boost careers, and prepare their workforce.

EAB

Glia

May 2022 - Current (4 years 5 months)

Glia is the category leader of Digital Customer Service with digital-first moments that transform how financial institutions connect with their customers using Messaging, Video, Voice, CoBrowsing, and AI.

Chief Product Officer

Glia

Apr 2023 - Nov 2024 (1 year 8 months)

Strategy and Corp Dev advisory

Appfolio

Sep 2022 - May 2023 (9 months)

Appfolio is the leading property management software

Chief Product Officer / General Manager

Qualtrics

Dec 2015 - Sep 2022 (6 years 10 months)

Qualtrics, creator of the Experience Management category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data ––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it.

As the Chief Product Officer for Qualtrics, I lead the product vision, organic and inorganic growth strategies, product management, user experience, product marketing, and pricing & packaging functions across the organization.

EVP / President

Danaher Corporation

Nov 2013 - Dec 2015 (2 years 2 months)

●Full P&L responsibility. Led all GTM and R&D operations
• Accelerated promotion responsible for $350M business performance globally
• Responsible for development and execution of growth strategies across all regions.
• Leader of digital transformation initiative (PPC, CRM, and lead gen optimization, online purchase path optimization)

EVP / General Manager - High Growth Acquisition

Danaher Corporation

Sep 2012 - Nov 2013 (1 year 3 months)

• Delivered single largest corporate growth initiative in 2013 (+20% growth) by introducing game changing new product introduction standard operating procedures. Drove channel and sales readiness from 30% to 100% in 2 months through daily visual management and KPI tracking.
• Doubled unit volume globally in 12 months by defining and executing completely new go-to-market strategy and implementing new all-digital demand generation model.
• Simplified CRM routing process bypassing high cost internal sales resources reducing cost/sale from $1100 to $85 and reduced time-to-dial from 2 weeks to 1 day through IT kaizen.
• Led sales, marketing, engineering, and manufacturing post-merger integration in record 3.5 month timeframe.

General Manager

Danaher Corporation

Jul 2011 - Sep 2012 (1 year 3 months)

FLUKE CORPORATION
• Accelerated promotion to General Manager with P&L responsibility of 4 global acquisitions.
• Turned business around from -6% growth to +7% sales out growth. Heavily diverted media spend to 12-month rolling channel marketing in key retail, industrial, and electrical channels globally driving +22% in focused accounts.
• Designed aggressive online and electrical channel expansion program. Have increased penetration in electrical branches in US by 22% and POS 40% through heavy merchandising investments.
• Lead continuous improvement initiatives (kaizens) targeting time-to-market and commercial readiness of new products. Increased vitality from 33% revenue from new products to 45% in less than 6 months.

Business Development Marketing Manager

Danaher Corporation

Mar 2010 - Jul 2011 (1 year 5 months)

FLUKE CORPORATION
• Drove 40% YOY growth through new incremental business development (largest $ growth contributor in corporation) opportunities through new channel development and rapid new product introduction
• Initiated deep dive market segmentation study and identified 2 vertical markets (home pro-sumers and consultants) as new white space opportunities. Created bottom-up market sizing and financial ROI model based on US business census, industry reports, and estimated penetration proxies. Defined strategic white space growth strategy including first level M&A due diligence of potential acquisition targets.
• One of 11 candidates in Danaher Corporation selected to pursue Danaher Business System Master Black Belt certi

Product Planner - General Management Leadership Program

Danaher Corporation

Sep 2007 - Mar 2010 (2 years 7 months)

FLUKE CORPORATION
• Personally responsible for developing 5-year product roadmap and 3-year technology investment roadmap for highest growth product line in Fluke ($100MM). Defined market models, specifications, and product pricing. Developed competitive game theory and options analysis model for product level investments.
• Tasked with developing business cases for 7 highest priority new global products. Performed market research, competitive analysis, proforma financial analysis, and international (US, EU, China) marketing launch plan for $19MM investment resulting in first pass approval and accelerated development funding.
• Led growth opportunity study evaluating product adjacency and customer adjacency targeted at $30

Consumer Products Brand Manager Intern

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Jun 2007 - Aug 2007 (3 months)

• Performed segmentation analysis resulting in 3 high potential alternative channel opportunities. Conducted target segment focus groups to design channel marketing plan including new product SKUs and sales force incentive model.
• Executed promotion plan from ideation to pilot launch closely managing creative and supply chain teams; promotion plan extended into division wide program.

Strategy Consultant

Deloitte

Jul 2002 - Aug 2005 (3 years 2 months)

• Received highest ranking among consultant class. Selected to lead a group of highest performing consultants spearheading initiatives focused on vertical business development.

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Jay Choi

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