Estèphe Pêcheur

A data-driven Digital Marketing Specialist who specializes in transforming marketing strategies into tangible results. My expertise is in leveraging a variety of CRM and marketing automation platforms, including HubSpot and Pardot, to turn complex data into actionable insights that drive campaign performance and increase lead generation. Currently at Covalent Bonds, I am responsible for implementing and refining marketing automation, digital advertising, and measurement strategies for clients in the life science industry. I thrive on the technical aspects of marketing—from setting up campaign tracking and connecting data sources to performing the deep analysis that informs strategic pivots. My professional journey is complemented by significant personal growth. In a life-changing move, I relocated from France to Buenos Aires, Argentina. This experience has not only broadened my global perspective but also honed my adaptability and communication skills. As a result, I am fluent in three languages—French, English, and Spanish—and am currently learning Portuguese. This allows me to connect and collaborate effectively in diverse, cross-cultural environments. Key areas of expertise include: ⦾ Marketing Automation & CRM: Developing and optimizing sales & marketing workflows, managing CRM platforms, and executing targeted email marketing campaigns. ⦾ Digital Advertising & Lead Generation: Managing full-funnel digital advertising (PPC) campaigns on platforms like Google Ads, with a focus on keyword research, ad copywriting, and audience segmentation. ⦾ Analytics & Performance Optimization: Specializing in data-driven decision-making, campaign performance evaluation, A/B testing, and utilizing analytics to drive continuous optimization. ⦾ HubSpot & Strategy: Leveraging deep expertise in HubSpot for optimization, training, and support, while contributing to broader digital marketing strategy.