Ann Lathrop is the chief marketing officer (CMO) for Crowe LLP, and the office managing partner in Indianapolis, Ind. As the CMO, Ann leads the market development and sales (MDS) group in its mission to be the firm’s market development specialists. Ann is responsible for the areas of market development strategy and execution including promotion and brand strategy for the firm and any subsidiaries. Her responsibilities include:
Collaborating with firm management and service and industry leaders
Driving the firm’s growth with marketing and sales services
Providing leadership for marketing strategy, execution, and sales teams
She is also the brand compliance officer for Crowe International and is the chair of the Crowe Global Marketing Strategy Committee. Ann has more than 25 years of experience in both the private and public sector including serving as the controller for the city of Indianapolis-Marion County for two years.
