Most brands treat creativity and commerce separately. I build at the intersection.
With 18+ years of international experience across brand strategy, creative direction and eCommerce, I focus on turning brands into drivers of measurable growth.
From London’s top creative agencies to senior in-house roles across footwear, jewellery and accessories, I’ve built brands from the ground up, led successful rebranding projects, and helped brands expand across Europe and the US.
A key part of my work is building strategic collaborations, connecting brands, designers and talent to create culturally relevant work with measurable business impact.