Wendy Parrish

Chief Marketing Officer

Transfr

Oct 2025 - Current (1 year 1 month)

Vice President, Demand Generation

Transfr

Aug 2024 - Nov 2025 (1 year 4 months)

Vice President, Demand Generation

Teaching Strategies LLC

Mar 2022 - Aug 2024 (2 years 6 months)

Marketing leader responsible for generating quality leads from school districts, head starts and child cares to our sales team to grow revenue and expand market share. Management of channel marketing efforts including SEM, SEO, email, events and conferences.
Accomplishments to date include:
- Establishing marketing performance data standards and reporting to be able to evaluate channel and lead performance including building UTM standards, implementing Marketo Measure, and designing executive marketing reports and dashboards.
- Collaborating with sales to understand and define lead management process and associated data needed.
- Growing leads generated 19% which have resulted in $60m in pipeline development and $15m in

Senior Vice President of Sales and Marketing

Switcher Inc

Jan 2020 - Mar 2022 (2 years 3 months)

Leader responsible for growing revenue for a SaaS startup selling a livestreaming app.
• Obtained 70% YOY increase in monthly app trailers and 250% YOY increase in monthly new app subscribers.
• Launched new pricing and packaging for our product to ease purchase process for customers and better align price and value.
• Established marketing performance tracking data collection and the development of marketing performance dashboards to better monitor ROAS.
• Conducted VOC and market development market research to leverage in the development of business strategy.
• Grew a remote sales and marketing team from 3 individuals to 12 to bring partnership, account management, influencer and affiliate marketing, paid and orga

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Vice President, Marketing

Wiley Education Services acquired The Learning House

Sep 2019 - Jan 2020 (5 months)

Leader responsible for B2B and B2C growth for The Software Guild and Advancement Courses business units of Wiley. Responsibilities include paid and organic digital marketing, creative development, account based marketing, marketing automation, social media and influencer marketing.

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Vice President, Student Acquisition

Wiley Education Services acquired The Learning House

Jan 2019 - Sep 2019 (9 months)

Leader responsible for generating student leads for our 60 partner universities and ensuring effective management of a $45m marketing budget. Channels managed include SEM, SEO, content, affiliate, social media and influencer marketing.

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Senior Vice President of Marketing

The Learning House

Feb 2018 - Jan 2019 (1 year)

Leader responsible for marketing Learning House, its partner schools, The Software Guild, Advancement Courses and Learning House International including SEM, SEO, content, social, influencer, marketing automation, email, traditional media, website and landing page optimization, creative development, copywriting / content, market research and marketing analytics. Achievements to date include:
• Optimized marketing to reduce cost per student start by 45% and improve lead to student start conversion rate by 63%
• Grew new online student starts by 56% over the last 3 years
• Evolved and reorganized the department to account for 3 acquisitions, growing university partners from 19 to 28 and increasing focus on organize marketing t

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Vice President of Marketing

The Learning House

Apr 2014 - Feb 2018 (3 years 11 months)

Leader responsible for all channels of marketing both for Learning House (B2B) and its partner schools (B2C) including market research, paid search, inbound (SEO and content), media, event marketing, email marketing, creative development, copywriting / content and marketing technology. Achievements to date include:
• Generated 40,000 prospective student leads in the first half of 2015, a growth of 57% over previous year, which led to a 64% increase in new student starts at partner schools.
• Grew marketing team from 19 to 36 team members in the last twelve months.
• Plan and optimize a monthly digital marketing spend of over $900k
• Ramped up partner colleges in marketing from 5 to 15 in just over twelve months.
• I

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Senior Director of Marketing - Corporate, Creative, and Research

The Learning House

Dec 2012 - Apr 2014 (1 year 5 months)

Responsible for all corporate branding and marketing, creative development and market research for Learning House. Accomplishments include:
• Over 2,500% growth in prospects database
• Design and development of new company website. Enhancements include responsive design, on a CMS (WordPress) and better user experience of leads processing.
• Launch of The Online Learning Curve, Learning House’s new blog
• Implementation of marketing automation software, SharpSpring and conversion to new email deployment software
• Media mentions in Inside Higher Ed, University Business Week, Business Daily, edcetera, U.S. News and World Report, BMO Capital Markets “Education and Training,” Huffington Post and EdTechTimes
• Team

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Director of Corporate Marketing and Research

The Learning House

Jan 2012 - Dec 2012 (1 year)

Leader responsible for brand building, direct marketing, public relations, corporate communications, social media marketing, sales support including collateral and content generation, tradeshow marketing and both client and corporate research. Achievements to date include:
• Over 1,000% growth in prospects database
• 94% increase in visitors to learninghouse.com
• 83% increase in LinkedIn followers

Marketing Consultant to Kaplan University

Self Employed

Nov 2008 - Feb 2011 (2 years 4 months)

• Planned and executed marketing for four new degree programs. Drove leads via numerous cost effective channels including email campaigns, display ads, search, public relations and deployment of program information to inside and outside sales channels.
• Launched marketing websites on time and within budget. Included content generation with academic team, website design, inclusion of social media elements, image selection, and site marketing. Five months after launch of one site had 766 unique visitors in the month.
• Managed two of the content websites, one with weekly updates and the other monthly. Reviewed Google Analytics, executed ongoing marketing and SEO enhancements.
• Miscellaneous projects such as international

Marketing Director

Kaplan University

Aug 2007 - Apr 2008 (9 months)

• Developed and executed the first fully integrated campaign in the university’s history paving the way for future marketing campaigns and building a foundation for analyzing alternative direct response marketing tactics. Developed business case for the $1 million marketing budget. Over 400% growth in students for these two schools in 2007.
• Optimized $12 million spend on online lead aggregators and paid search by analyzing the success rate of online affiliates and identifying potential new affiliates.
• Worked with our search agency and the internal search team to identify key words for campaigns and for new program launches to ensure effective spend of search dollars

Senior Marketing Manager

Office Depot

Sep 2005 - Aug 2007 (2 years)

• Developed and executed K-12 marketing strategies including trade advertising, email campaign deployment, phone campaigns, direct mail and package inserts. Contributed to 12% revenue growth in 2006 to the K-12 portion of the customer base, a $400 million segment.
• Created sales tools for the over 2,000 person sales force including education-specific catalogs, collateral, product sample kits, knowledge repository, and white papers.
• Partnered with merchandising to add and market hundreds of new education-specific products to further penetrate K-12 market.

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Regional Director

Century Real Estate Corp

Feb 2004 - Jun 2005 (1 year 5 months)

Drove corporate goals for the North Central Florida region of Century 21, which included 187 franchised offices and commission income of $171 million. Coordinated, facilitated and led bi-annual region-wide corporate meetings and multiple local level corporate meetings and events. Trained and launched 8 new CENTURY 21 companies in the region and 8 new branch offices in 2004.

Summer Associate

McKinsey Co

Jun 1998 - Aug 1998 (3 months)

Developed a global strategy for a $32 billion life sciences company by researching and forecasting regional growth opportunities and performing financial valuation. Offered a full time position at the end of the summer program.

Senior Consultant

Andersen Consulting Accenture

Jan 1995 - Jan 1997 (2 years 1 month)

Provided business consulting services to a broad range of clients including managing four teams to design the technical infrastructure and business processes for procurement at a shared services center, developing an IT strategic plan to an exhibition services company, implementing inventory management systems at several manufacturing facilities and programming an equipment management software system for a utilities company.

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Wendy Parrish

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