Romario Bennett

Account Manager

Digital Resource

Jan 2024 - Current (2 years 8 months)

• Client Relationship Management: Cultivated and maintained strong relationships with clients, serving as the primary point of contact for all inquiries and strategic discussions. • Campaign Development and Optimization: Designed, implemented, and optimized digital marketing campaigns across various channels to achieve client objectives and maximize ROI. • Performance Analysis and Reporting: Conducted in-depth analysis of campaign performance metrics, providing actionable insights and recommendations to clients for continuous improvement. • Strategic Planning and Consultation: Collaborated with clients to develop comprehensive digital marketing strategies aligned with their business goals, leveraging industry trends and best practices.

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Lead Generation Specialist & Marketing Coordinator

Legacy Living,

Sep 2022 - May 2023 (9 months)

• Prospected leads through relevant channels to generate new leads and increase brand awareness • Qualified leads by levels of interest and organized lead data with CRM • Monitored campaign performance and provided regular updates to the team • Submitted marketing and sales pipeline reports • Supported all KV core and other lead generation tools used for our CRM needs

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Data Entry

Alex Transport & Tours,

Jun 2022 - Sep 2022 (4 months)

• Created accurate spreadsheets • Entered and updated information into relevant databases • Ensured data was backed up • Informed relevant parties regarding errors encountered • Stored hard copies of data in an organized manner to optimize retrieval

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Service Coordinator

Noontide Service Corporation

Jun 2021 - Feb 2022 (9 months)

• Ensured each client was given the necessary services and followed up on ongoing service needs between client and vendor • Maintained good relationships with service providers and partners to keep the customer base • Facilitated the development of project/service plans and managed them from inception to completion • Assessed the service needs of clients and linked them to the appropriate resources and providers • Analyzed project data and produced progress reports

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Digital Marketing Coordinator

The Bark Shoppe,

May 2021 - May 2022 (1 year 1 month)

• Ideated and created engaging email marketing content, including planning, content creation, and execution via drag-and-drop tools. • Assisted CRM Manager with customer segmentation based on demographic, behavioral, and transactional data to deliver targeted and relevant messaging to different audience cohorts. • Assisted CRM Manager with A/B testing and optimization experiments to improve email performance metrics such as open rates, click-through rates, conversion rates, and revenue generated. • Generated reports and campaign analyses to review and optimize.

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Marketing Assistant

Soul Service LLC

Feb 2019 - Apr 2021 (2 years 3 months)

• designing email templates: Creating visually appealing and engaging email templates using design software like Adobe Photoshop or Canva to capture the target audience's attention. • Crafting email content: Writing compelling and persuasive email copy that effectively communicates the message and encourages recipients to take the desired action, such as making a purchase or signing up for a newsletter. • Segmenting email lists: Analyzing customer data and segmenting email lists based on demographics, preferences, or purchasing behavior to ensure targeted and personalized email campaigns. • Creating Google Ads campaigns: Setting up and managing Google Ads campaigns, including keyword research, ad creation, bid management, and performanc

Front Desk Clerk

Holiday Inn Express

Jul 2018 - Jul 2019 (1 year 1 month)

• Greeted guests and provided them with superb customer service • Answered all client questions and incoming calls • Maintained records and files • Redirected phone calls to the appropriate department and took down messages

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