User Acquisition Team Lead
Gismart
Sep 2023 - Feb 2025 (1 year 6 months)
- Owning User Acquisition processes across 12 mobile app products (Wellness, Health&Fitness, Utilities, Entertainment)
- Managing high-performing team of 12 User Acquisition specialists - hiring, onboarding, mentorship a
- Close cooperation with Creative Production, Product Marketing, Product, BI teams
- Development of integrated acquisition, creative and product marketing strategies across diversified ad channels - Meta, Applovin, TikTok, Snapchat, Reddit, Pinterest (web and mobile)
- Building strategic partnerships with key acquisition partners