Natasha Radia

Marketing Manager

GoGlobal

Jul 2024 - Oct 2024 (4 months)

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Digital Marketing Manager and Brand Strategist

Opus Associate Limited

Jun 2020 - Jul 2024 (4 years 2 months)

Market research and analysis: conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats in the FMCG and beauty industry. Strategy development: design and execute integrated brand and digital marketing strategies and innovative campaigns across digital channels. Social media management: develop dynamic content calendars and comprehensive briefs. Craft and schedule content and copyright using Canva, Adobe Photoshop and Hootsuite. Actively engage with diverse audiences. Organic and Paid Marketing: manage organic and paid marketing including PPC across digital media platforms including Google, LinkedIn, Instagram, Facebook, Twitter and TikTok. Manage target demographics and set budgets for paid ads

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Digital Marketing and Social Media Marketing Manager

SHK Consulting

Jun 2017 - Jun 2020 (3 years 1 month)

SHK Consulting is a premium marketing and communications agency. Developed and optimised B2B marketing initiatives for renowned international brands including Marriott, Standard Bank, Knight Frank, Häagen-Dazs, Glenfiddich, Hendricks, and Superbrands. Led social media marketing efforts: crafted briefs and copyright, developed content calendars, content and graphic design using Canva and Adobe Graphic Design, scheduled content using Hootsuite, set budgets for paid ads, and optimised keywords and location settings for target audiences and demographics based on specific campaigns. Utilised Mailchimp to design newsletters and e-mail marketing. Managed paid ads of campaigns using Google Ads Manager, Meta Ads and LinkedIn Ads. Used Google Analyti

Business Analyst

MTN

Jun 2016 - Jun 2017 (1 year 1 month)

MTN is the leading telecommunications operator for Africa Conducted in-depth campaign analysis through market research and financial model evaluations Facilitated cross-functional design meetings to foster innovation and track developments. Identified and researched new revenue streams, including mobile money applications in micro-insurance, health, education, retail, and transport payments. Meticulously reconciled month-end financial data from various departments on Excel and prepared comprehensive reports using PowerPoint. Assisted in preparing and delivering monthly operational reviews

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Advisory Intern

Jun 2014 - Aug 2014 (3 months)

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