Mario Frade

Director, Marketing

DuckDuckGo

Apr 2026 - Current (4 months)

Lead Marketing Manager

DuckDuckGo

Apr 2025 - Apr 2026 (1 year 1 month)

Sr. Marketing Manager II

DuckDuckGo

Apr 2024 - Mar 2025 (1 year)

Sr. Marketing Manager

DuckDuckGo

Oct 2022 - Mar 2024 (1 year 6 months)

Co-Founder | Chief Product & Marketing Officer | Advisor

Crowdclass

Dec 2021 - Sep 2022 (10 months)

- Co-founded Crowdclass, an ed-tech startup. Its goal is to improve online education's effectiveness - Helped get it into Techstars (one of the best startup accelerators in the world, with only a 1% acceptance rate) and secure its first investment offers - Started in Product and Marketing: conducted market research, identified customer targets, developed Crowdclass’ first MVP with the CTO, did product research and designed the launch marketing strategy/plan - Moved to strategic advising

Head of Marketing - Super Bock, Craft & Speciality

Super Bock Group

Nov 2018 - Jan 2022 (3 years 3 months)

- Super Bock Group is part of the CARLSBERG Group - Led the super talented Product Innovation and Brand Management/Marketing Operations teams in charge of the company's core business (Super Bock Original, Stout, Alcohol Free, 1927, Coruja, Grimbergen, Brooklyn and more) - Product Management, NPD & Innovation, Portfolio & Business Strategy, Brand & Campaign Development, 360º Marketing Implementation, Media, Digital Marketing and Content, Influencers, Project Oversight, Data Analysis, Go-to-Market, Market Intelligence, Process Design and P&L responsibilities - Extra role: Global program manager for supply chain optimization, targetting profit and complexity improvements on the tail of the company's portfolio - Implemented a culture of bo

Head of Global Innovation & Portfolio Management

Super Bock Group

Feb 2017 - Dec 2018 (1 year 11 months)

- Super Bock Group is part of the CARLSBERG Group - Led and built the Innovation Management team, reashaping how innovation happens across the entre ~$525M global business - Led a change program that implemented the innovation strategy, pipeline, processes, governance, KPIs, voice-of-consumer framework, reporting, and an external innovation ecosystem - Portfolio Management, ensuring the hundreds of innovation projects in the company are well chosen, funded, run and successful, for both national and global markets - Workshop design and facilitation to help cross-functional teams and partners solve business challenges (often using Design Thinking) - Training & continuous improvement of departments’ innovation delivery capabilities, part

Marketing Team Lead

CocaCola European Partners

Mar 2015 - Aug 2015 (6 months)

- Worked at CCEP-Iceland (then named Vífilfell), where, unlike other countries, about half of the 50 M€ business is in non-Coca-Cola brands such as Beers (ex. Carlsberg) or other Imported Beverages (Grant's, Corona) - Operational and functional management of the non-CC marketing department & business, down to P&L - Performed a first market segmentation analysis and conducted a financial audit, reshaping portfolio strategies for near-immediate profit impact

Advisor & Guest Lecturer

Selfemployed

Jan 2013 - Sep 2016 (3 years 9 months)

- Conducted marketing, communications and business lectures to both students and professionals - Provided coaching in Business Development, Marketing Management and Business Intelligence to both early-stage and mature companies in the fields of Retail, Distribution, Consulting and IT - Corporate Finance Consulting, assisting a major Icelandic company with margin contribution analysis

Business, Marketing & Innovation Lead

Noi Sirius

Jan 2013 - Mar 2015 (2 years 3 months)

- Moved to Iceland and then joined Nói Síríus - the absolute market leader in confectionary in Iceland (think "Nestlé of Iceland") and the official KELLOGG's distributor, with about 20M€ in revenue. - Management of the Kellogg's & Imports Business (portfolio strategy, sourcing, marketing, sales strategy) down to the P&L; led and won the RFP to add Pringles to the portfolio - Led business development, B2B strategy, B2C marketing, process improvement, and innovation for new global export opportunities in confectionary, growing #markets, kickstarting new distribution networks and increasing listings - Led brand creation, marketing and go-to-market strategy for the wildly profitable "Traditional Icelandic" brand, and worked across all funct

Business Analyst

Noi Sirius

Oct 2012 - Jan 2013 (4 months)

- Moved to Iceland and then joined Nói Síríus - the absolute market leader in confectionary in Iceland (think "Nestlé of Iceland") and the official KELLOGG's distributor, with about 20M€ in revenue. - Performed an in-depth analysis of the KELLOGG's business, including sales strategy, trade terms, finances, portfolio, marketing etc. , reporting gaps and improvement opportunities. After a couple of months, I was invited to manage the business.

Product Manager | Brand Manager - Beauty & Luxury

Procter Gamble

Jan 2011 - Sep 2012 (1 year 9 months)

- Moved to Beauty & Luxury, which helped me develop a more aspirational marketing toolkit. I managed a large Brand Portfolio: Pantene, Pantene Styling, Olay, H&S, Herbal Essences, Wella Shockwaves, Aussie. This increased the total business managed to ~130M€ of revenue - Managed the massive Pantene (biggest profit driver) relaunch, which taught me how to launch an enormous multi-touchpoint campaign, reaching new global levels of excellence in PR, In Store, Influencers (then bloggers), Social and Digital. - Managed H&S medical detailing, training a team of pharma reps to convince dermatologists to recommend H&S to their patients, doubling the recommendation rate

Product Manager | Brand Manager - Fabric & Homecare

Procter Gamble

Mar 2010 - Dec 2010 (10 months)

- After science I went into business and was lucky to start at P&G - probably the most respected consumer goods company in the world. Started as a Product/Brand Manager in charge of Ariel, Fairy, Tide, Swiffer, Neoblanc and a few more brands - Business and full Marketing-mix responsibilities: Customer Marketing, Media, Digital, Events, Trial, DTC, In Store Merchandising, Medical Outbound, Sales collateral, Sales Training, Agency Management, Budget Management etc. - Co-packing logistics expert and Ambi Pur brand aquisition marketing integration leader for PT market, training the entire organization and salesforce, and delivering 0% business lost in transition

Product Developer | Researcher - Electronic Instrumentation | Healthcare

PETsys Electronics

Sep 2008 - Dec 2009 (1 year 4 months)

- PETSys is a hard tech startup focused on developing novel PEM scanners dedicated to breast cancer detection through imaging, working with an international network of brilliant researchers and specialists. - Product development, particulary in performance evaluation and data quality control. Also developed the first operational procedures for clinical trials, in coordination with the whole team and medical staff. - Coordinated student recruitment efforts and filled the pipeline with promising new researchers

Researcher in Nanotechnologies & Biosensors | Healthcare

Philips

Jan 2008 - Jul 2008 (7 months)

- Joined the Molecular Biosensors for Medical Diagnosis (MBx) research group, a PHILIPS & TUE unit that investigates new technologies for sensitive biological detection in small sample volumes and low-cost blood screening devices - Developed and fabricated the group's first micro-fluidic device for flow-force discrimination (to, e.g., measure the strenght of a protein bond). This was the first time the group was more seriously looking into microfluidics so I had to develop several processes and tools from scratch, and patch together existing ones - To make it work, I had to play around with chemistry, nano-fabrication, fluidics, image tracking, data analysis, optics, biotechnology. I also had to be extremely methodical, resilient and spe

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