Pete Christothoulou
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Founder, CEO
New York, United States
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Founder, CEOOmadaAIMay 2025 - Current (1 year 2 months)- Founder, CEOXemblyNov 2020 - Jul 2024 (3 years 9 months)Pioneered first AI Chief of Staff — conversational, multi-agent AI to automate interconnected productivity tasks. Users averaged 5x daily engagement; 80%+ retention.
- Co.Founder & CEOMarchexFeb 2015 - Oct 2016 (1 year 9 months)• Led focus to build omni-channel marketing and conversational AI platform for SMB and Enterprise marketers. Platform automated multi-channel ad campaign and optimization and real-time summarization and analysis of hundreds of millions of customer conversations (closed loop experience). • Strong culture and team builder (incl. SLT, employees, and board); 94% Glassdoor CEO approval rating (+150 employee reviews). • 3x improvement in customer-facing product innovation. • Led accelerating, profitable revenue growth through improved GTM framework and direct sales efforts, new channel partner relationships with major global agency holding companies (WPP/GroupM, Omnicom, Havas), and marketing cloud partners (Oracle, Adobe). • Profitably expa
- Co.Founder. President & COOMarchexMar 2009 - Dec 2015 (6 years 10 months)• Drove company transition to mobile, and closed-loop capability with conversational AI (ad campaigns to conversation analysis). • Recruited and mentored senior leadership team; many now serving in C-level positions at market-leading companies. • Led cross-functional teams to build a first-to-market mobile platform that grew from internal start-up to +$100M in revenue < four years. • Identified, integrated 2 acquisitions to expand footprint. • Expanded SMB offering to support enterprise brands; developed multi-million dollar, direct relationships with Fortune 500 brands. • Expanded SMB channel partners to include vertical and international partners.
- Co.Founder, Chief Strategy OfficerMarchexJan 2003 - Mar 2009 (6 years 3 months)• Responsible for company founding mission, focus and strategy to democratize online advertising for SMBs. • Identified and led 2 platform acquisitions for market entry and 3 follow-up acquisitions, including planning and integration of companies. • SLT member driving IPO process and follow-on equity offerings raising +$225M.
- Vice President - Investment Banking, Technology GroupPiper Jaffray• Promoted from Analyst to Vice President in < 4 years. • Focused on merger and acquisition advisory and equity offerings for digital media (gaming and educational software) and internet-related companies in North America. +40 completed transactions representing +$2B in transaction value.
- Senior Vice President - Corporate Strategy and DevelopmentGoNet• Member of Go2Net leadership team • Served as SVP of Strategic Initiatives for Go2Net (NASDAQ: GNET), a consumer-focused internet company centered on web search and digital payments. Led strategic partnerships, acquisitions, and investments. Developed industry relationships and partnerships that generated +$10M in annualized revenue. • Merger with InfoSpace (NASDAQ: INSPO) for $1.5B; served as SVP of Corporate Strategy and Development of the combined company, including Bus Dev., M&A, Planning and Investments.