Jenna Hanington
About
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VP of Revenue Operations
Atlanta, Georgia, United States
Résumé
Jobs
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VP of Revenue OperationsArmadaJun 2025 - Current (1 year 4 months)- AdvisorCopientaiJan 2025 - Current (1 year 9 months)Copient.ai is an advanced AI training platform that simulates realistic, unscripted customer interactions for agile sales practice in a safe environment. Copient.ai combines a proprietary blend of AI-driven conversational role-play, immediate feedback, and configurable training scenarios informed by in-context learning of your organization’s unique L&D curriculum to fit seamlessly into your sales strategy and equip your team to win more deals.
- AdvisorCopient HealthNov 2020 - Current (5 years 11 months)Copient Health was founded in early 2019 to address the inefficient use of one of a hospital's most expensive resources: the operating room. ASCs and health systems partner with Copient Health to reclaim unused block time & connect open time with providers who need it, maximizing revenue along the way. Learn more at https://www.copienthealth.com/.
- Executive Member, Advanced RevOps School Course InstructorPavilionDec 2019 - Current (6 years 10 months)Pavilion, formerly Revenue Collective, is a private, invitation-only community of sales, marketing, and CS executives at growth-focused companies.
- SVP Global Revenue OperationsAllboundAug 2022 - Jun 2025 (2 years 11 months)• Managed global RevOps team at Allbound, overseeing Marketing Ops, Sales Ops, Client Success Ops, and GTM Technology
• Led integration efforts as the IMO Integration Lead during the acquisition of Channel Mechanics, driving key milestones across 8 workstreams
• Implemented scalable Revenue Operations infrastructure including territory models, renewal tracking, NPS tracking, Salesforce automation, data enrichment protocols, and KPI dashboards - AdvisorArovyFeb 2021 - Jan 2025 (4 years)Arovy enables change intelligence in the modern day GTM tech stack by giving you x-ray vision for your Salesforce, exposing how your data is used, when it changes, and how it’s working. Learn more at https://seesonar.com/.
- SVP, Revenue OperationsExperityNov 2020 - Jul 2022 (1 year 9 months)• Oversaw a talented Revenue Operations team spanning four verticals (technology, operations, data, and revenue enablement) through successful exit to GTCR for $1.2B
• Managed the vision and strategy for Experity's GTM technology stack, with a focus on Salesforce.com as our company operating system + connected tools (Marketing Automation, Sales Engagement, Customer Success Management, Analytics, etc.); managed 8+ CRM integrations resulting from M&A activity
• Acted as the bridge between Marketing, Sales, Customer Success, Finance, Legal, and associated departments with an emphasis on data and integrated processes
• Managed internal - VP of Revenue OperationsExperityMay 2019 - Nov 2020 (1 year 7 months)
- VP of Revenue OperationsDocuTAP a Warburg Pincus CompanyJan 2018 - May 2019 (1 year 5 months)• Oversaw a talented team spanning four verticals within the Revenue Org (technology, operations, data, and revenue enablement), focused on maximizing the efficiency of all touchpoints within the buyer and customer journeys
• Promoted alignment of Marketing, Sales, and Customer Success via joint processes, metrics, and tools
• Created strategic vision to improve organizational alignment and increase productivity through best-in-class tools and technology, documentation of Sales, Marketing, and CS processes, and establishment and enforcement of business rules and procedures
• Evaluated performance and effectiveness of Sales and Marketing efforts with an emphasis on ROI attribution, predictive analytics, forecasting, and action - CVP of MarketingClockwiseMD by DocuTAPJun 2017 - Dec 2017 (7 months)• Guided leadership on Clockwise.MD go-to-market strategy and messaging as a part of the DocuTAP suite of products
• Oversaw daily marketing operations, sales operations, and business development for Clockwise.MD - CDirector of MarketingClockwiseMD by DocuTAPFeb 2016 - Jun 2017 (1 year 5 months)• Managed Clockwise.MD's marketing and BDR channels, including all inbound and outbound efforts
• Built marketing foundation from a team of one — including website redesign, lead assignment processes, inbound marketing strategy, outbound BDR processes, PR, social media programs, reporting and analytics, trade show strategy, and email marketing programs — to a full team of marketing and business development professionals
• Oversaw messaging, content creation, email marketing efforts, customer communications, and pipeline measurement - Senior Content StrategistSalesforce PardotJun 2015 - Feb 2016 (9 months)• Manager of Pardot's award-winning blog, responsible for working with internal and external writers, overseeing our editorial calendar, and growing our viewership by 688% from 2012 to 2016
• Acted as Content Lead for Pardot's 2015 Dreamforce keynote presentation, which involved developing the presentation story, slides, customer interviews, supporting comedy materials, and handling all session logistics; the session received a 4.6/5 rating from attendees
• Acted as Content Lead for Pardot's top lead-generating assets, including Pardot's Interactive Guided Tour, "10 Tips to Accelerate Your Pipeline" e-book, "5 Sales Hacks to Dominate Your Quota" e-book, "Marketing Automation and Your CRM: The Dynamic Duo" e-book, and more
• D - Copywriter, Content StrategistTerminus AccountBased MarketingFeb 2015 - Sep 2015 (8 months)• Worked with Terminus' founding members to develop the company's first revolution of brand messaging
• Wrote and edited long- and short-form content to form the foundation of Terminus' lead generation strategy and spread awareness of account-based marketing as a new product category - Marketing Content SpecialistSalesforce PardotMay 2012 - Jun 2015 (3 years 2 months)• Managed the Pardot blog, Silver Award Winner at 2014 Content Marketing Awards, including post scheduling and working with a team of internal and external writers
• Crafted and edited 2-3 original articles per week for the Pardot, Salesforce, and ExactTarget blogs focused on marketing, email marketing, content marketing, social media, and marketing automation best practices
• Created original, long-form content to support thought leadership and demand generation efforts, such as the "Complete Guide to Lead Nurturing" and "25 Marketing Automation Tips Straight from Sales" white papers.
• Supported copyediting needs of marketing, sales, and executive teams
• Turned client case study interviews into detailed write-ups to b - Copywriter, Brand Content & Creative AnalysisWebMDAug 2011 - May 2012 (10 months)• Created and revised copy for more than 100 new and existing sponsored campaigns on the core and UK WebMD sites
• Crafted original copy for ad banners, branded pages, newsletters and programming drivers while balancing creativity and medical, legal, and regulatory restrictions
• Optimized current sponsored campaigns to improve performance using SEO and internally-generated best practices
• Translated in-house experiences into training materials for new freelance resources
• Responsible for monthly posts to the WebMD FIT Teen blog - Intern, Brand Content & Creative AnalysisWebMDMay 2011 - Aug 2011 (4 months)• Created and revised copy for new and existing sponsored campaigns on the core and UK WebMD sites
• Crafted original copy for ad banners, branded pages, newsletters and programming drivers while balancing creativity and medical, legal, and regulatory restrictions
• Generated support material for new internal research database and presented the material in a department-wide instructional, interactive presentation
• Translated in-house experiences into training materials for new freelance resources
• Responsible for monthly posts to the new WebMD FIT Teen blog - IGet Connected TV, Assistant ProducerInspireOne EntertainmentSep 2010 - Dec 2010 (4 months)• Functioned as assistant producer during interviews for the Get CONNected TV show
• Generated creative and innovative interview questions prior to interviews through thorough research of clients (Hilary Duff, Ken Follett, etc)
• Increased traffic to social media outlets by 50% through improved SEO copywriting efforts
• Created short, catchy titles and descriptions of segments before sending them to Comcast
• Proofread scripts for errors.
Education
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- Bachelor of Science (B.S, Literature, Media, & Communications (LMC), Media Track, with a Certificate in MarketingGeorgia Institute of Technology
Projects (professional or personal)
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- TThe Complete Guide to B2B MarketingJul 2015Pardot's Complete Guide to B2B Marketing is a go-to resource of how-to material for B2B marketers. The e-book features 80 pages of best practices information on email marketing, social media, lead nurturing, ROI reporting, and more — along with printable checklists, worksheets, and tip sheets. All copywriting and design was handled in-house. Printed and distributed at Dreamforce 2015.
- PPardot's 2015 Dreamforce KeynoteJun 2015 - Sep 2015 (4 months)Content lead for Pardot's 2015 keynote at Dreamforce. Concepted the presentation story arc, designed the presentation slides, handled all keynote logistics, and concepted and co-wrote the presentation comedy skits. Pardot's keynote received it's highest rating ever in 2015.
- PPardot's Interactive Guided TourDec 2014 - May 2015 (6 months)Worked with an agency to develop an interactive guided tour of the Pardot product. Developed the storyline and wrote all copy for the project. Since it's release in the Spring of 2015, Pardot's Guided Tour has become the largest lead driver for our marketing team.
- EEmail Design LookbookJun 2013The Email Template Lookbook is a collection of email templates provided by ten Pardot clients, each accompanied by an analysis and best practices tips. Supported by the Email Template Handbook and a SlideShare presentation, viewable here: http://www.slideshare.net/pardot/lookbook-slideshare-23513285
Awards
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- HHealthcare IT Marketing Professional of the Year Award NomineeHealthcare IT Marketing and PR Community HITMCNominated for the annual HITMC Marketing Awards: Healthcare IT Marketing and PR Professional of the Year.
- CBest Individual Corporate Blog, FinalistContent Marketing InstitutePardot's blog was a Finalist for "Best Individual Corporate Blog" at the 2015 Content Marketing Awards. The CMAs receive over 1000 submissions globally every year.
- CBest Individual Corporate Blog, SilverContent Marketing InstituteThe Pardot Blog received a Silver award from the Content Marketing Institute at the 2014 Content Marketing Awards
- TContent Marketing Team of the YearTechnology Association of Georgia TAGPardot's content team was awarded the "Content Marketer of the Year" award by the Technology Association of Georgia.
- CBest Blog Entry, BronzeContent Marketing InstituteAuthored a Pardot blog article, titled "7 Examples of Successful Email Templates: A Case Study," that received a Bronze award from the Content Marketing Institute at the 2014 Content Marketing Awards
- Top 25 Content Marketers In Enterprise Software - Central EditionTraackrRanked as one of the top 25 content marketers in enterprise software in the Central US based on Traackr's influencer search capabilities. http://traackr.com/blog/2015/03/top-25-content-marketers/
- Best Marketing Automation Blog of 2015RadiusPardot's blog was voted the Best Marketing Automation Blog of 2015 in a poll conducted by Radius.
Publications
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- AUnderstanding Social Media: How to Create a Plan for Your Business that Works, by Damian RyanAprCo-authored a chapter on Social Media ROI in Damian Ryan's Understanding Social Media, published in paperback and available as a digital download in April 2015.